Introductory info on iSEED

1. 1
Indian School of Entrepreneurship
iSEED
Educating and Enabling Entrepreneurs
& Startups to Succeed

2. Executive Summary
‣ Established in 2013
‣ 2013: Institute inaugurated, office started,
content & cases developed, roundtables,
curriculum feedback workshops, i-­‐Cube
idea contest for colleges launched
‣ 2014: New programs identified & designed,
programs on Digital Marketing, Market
Development for Startups done
‣ 2015: Program on Investor Prep for
startups conducted (over-­‐subscribed), 1st
of the 7 programs launched (PREP), tie-­‐ups
with institutes like BIMTECH, Delhi
University colleges – College of Business
Studies , SGGCCC , tie up with associations
like Delhi Management Association (DMA).
‣ Strong Management: Core team has
impeccable credentials
‣ Members from academia, from top
institutes
(Harvard, IIT D, MDI)
‣ Members with vast & varying industry
experience in leadership roles
Company Overview ‣ Module Launch Looking at launching all 7 programs in a phased
manner by 2017 in NCR
‣ Deliver through all 3 modes Real-­‐time delivery: Core Team +
Collaboration Partners, Online delivery (intensity based)
‣ Incubate Enhance value by incubating good ideas
‣ Intrapreneurship, Startup Resource Enablement programs,
Mentoring/Consultancy as stable parts of institutional business
in the event of a possible downturn of Entrepreneurship excitement
‣ 2 batches of PREP program (intake of 16 each) completed
successfully. 3rd batch due to start in June 2016.
‣ 25% of the recent presenting batch in the next stage of receiveing
funding – Two candidate selected by Applyfi
‣ MOU with BIMTECH for focus on Greater Noida area (catchment of
1.25 lakh students)-­‐ Joint Certification mooted for 1 year at national
level
‣ Tie-­‐up concluded with the College of Business Studies (CBS),
Delhi University on Entrepreneurship capacity building and
incubation services
‣ Tie-­‐up with with SGGS College of Commerce, Delhi Univ.
concluded in February 2016
‣ Mentoring/Consultancy with the tech-­‐incubator at IIT Delhi,
German MNC signed.
Traction and Scope for Growth
‣ Entrepreneurship Education
institute with Offline & Online
programs
‣ Unique, differentiated &
proprietary pedagogy suited to
entrepreneurs
‣ 7 programs in each center
‣ Plan to consolidate in NCR and
then expand to other cities
‣ Hands-­‐on Study Material,
Cases & Experiential
interdisciplinary learning
‣ Starts offline. Builds online
deployment
‣ Can be run independently & in
collaboration
‣ Offers incubation & mentoring
to select entrepreneurs
The Product

3. 4. MIS-ALIGNED TEAMING
Entrepreneurial
Mindset
Entrepreneurs & Startups need a mirror
Entrepreneurial Learning
Pain Points of Entrepreneurs
5. LACK OF APPLIED,
INNOVATIVE AND OUTCOME-
ORIENTED EDUCATION
6. WORK EXP LACKING
INTERDISCIPLINARY
DISCRETIONARY LEARNING
1. A LONELY PATH OF
SELF-LEARNING
1. A LONELY PATH OF SELF-LEARNING
2. RANDOM & CONFLICTING
LEARNING AT EVENTS
3. HIGH INCIDENCE OF
CLASSIC MISTAKES

4. Founding Team
Dr Harsh Mishra Dr Deepak Pandit
-­‐ Blend of academic, corporate, and entrepreneurial
Experience.
-­‐ Founder of a niche consulting startup.
-­‐ Longstanding corporate experience with telecom MNCs
and global startups – Intel, Motorola
-­‐ PhD in Disruptive Innovation, taught entrepreneurship
related courses at B-­‐schools.
-­‐ Wrote a cases on entrepreneurship, published in Harvard
Business School collection.
Sidharth Tripathy
-­‐ A serial entrepreneur having launched two
global ventures successfully and as the
Founder of the World’s 1st Management Skills
Curriculum for young citizens.
-­‐ A Masters from Harvard University with
special focus on Educational Innovation &
Social Entrepreneurship,
-­‐ Decade long corporate career GE, Fed Ex,
Samir Shah
-­‐ Active investor with experience in global
financial markets for over 27 yrs in New York
and Hong Kong.
-­‐ MBA from Wharton School , trained as a
Chartered Accountant and a lawyer prior to
completing his MBA at Wharton.
Ramesh V. Raghavan
Dr Mahesh Joshi
-­‐ -­‐ Director of ‘Center for Innovation and
Entrepreneurship’, and professor of
Entrepreneurship at George Mason University.
-­‐ -­‐ Advisor to several startups in Washington DC -­‐
-­‐ Founder of an Internet based business
-­‐ -­‐ PhD from Fox School, Philadelphia . Avid
researcher on process innovativeness published
articles winning “Best Paper Awards”,
-­‐ -­‐ An active investor, mentor as well as an entrepreneur.
-­‐ -­‐ Co-­‐Founder & Partner of Tenshi Peak Ventures, a
Singapore-­‐based global angel investment, mentorship
and business development platform,
-­‐ Senior roles in Banking in Singapore and Hong Kong,
MBA from LBS ,
Advisors
-­‐ Mentored entrepreneurs & startups, in
New York region.
-­‐ Worked with the Mid-­‐Hudson Technology
Council to ignite a Culture of Innovation
-­‐ Taught entrepreneurship at various US and
Indian institutions for over 2 decades
-­‐ Designed & developed horizontal learning
pedagogy suited for entrepreneurs.

5. Core Team
KC Jacob
Jacob has a diverse & cross functional
leadership experience of over 3 decades in
marketing, strategic planning and
consumer behaviour analysis across diverse
industries.
His forte is market acquisition, business turnaround and
strategic Growth coupled with Branding, Communication and
Business planning. He excels at identifying untapped markets
and business opportunities.
He has worked with organizations like theTaj Group of Hotels,
Hotline, Reader’s Digest, MediaTransasia,Times Internet and
the Muthoot Group.
Jacob is now actively involved in Mentoring & advising Start-
up’s and small medium enterprises.
Rohit Mehra Sandeep Gupta

6. The iSEED Solution
Help Build and Align
Startup Teams for Success
Structured Learning
from the Eco-­‐system
Applied and
Interdisciplinary Learning
in Programs
Enabling across
Venture Stages
Programs to
Develop
Entrepreneurial
Mindset,
Self-­‐discipline,
Structured
Behaviour
Prepped for Investment & Market
Intake of Entrepreneurs

7. Vision and Mission
‣ Be a lead enabling institution for entrepreneurial
thinking and practice in India
‣ Be a one-­‐stop institution for entrepreneurial research
and an interdisciplinary curriculum
‣ Be the hub for the entrepreneurial ecosystem
VISION
Be a world-­‐class institution that
comprehensively enables
budding entrepreneurs and
startups to succeed.
‣ Demonstrate excellence in teaching and research
‣ Develop ‘ethical, sustainable and best practices’ for
the entrepreneurial ecosystem.
‣ Be an exemplary institution that practices an
entrepreneurial mindset and preserves
entrepreneurial values and work culture.
‣ Conduct actionable research values and work
culture.
MISSION
Create and deliver relevant and
innovative offline/online programs
that nurture entrepreneurs and
startups for success and
sustainability

8. iSEED Strategic Positioning
• Better institutions in India are less focused
on Entrepreneurship and largely distant from
the entrepreneurial eco-­‐system.
• Upcoming B-­‐schools are also designed to
nurture job-­‐seekers.
Networked/
Disjointed Learning
‣ Horizontal learning
‣ Daily implementation of Theory
Focused Learning
Distant from
the
Ecosystem
Focus on Entrepreneurship
Interactive with
the Ecosystem
iSEED
Incub-­‐
ators
Co-­‐sharing
E-­‐events
New B-­‐schools
emphasising
entrepreneurship
B-­‐School with
E-­‐specialization
iSEED
• Singular focus on designed,
structured, and applied
entrepreneurship education
programs for various
segments
• Strategically immersed in
and drawing from the
entrepreneurial eco-­‐system Accele-­‐
rators
The learning space for entrepreneurs is largely dispersed with a critical quadrant unaddressed.
• Dispersed learning from multiple events
growing in number and diversity.
• Co-­‐located facilities house
entrepreneurs and startups providing
few systematic learning opportunities.

9. The Business Model
IDEATION SPACE
Extremely large number of Closet Entrepreneurs, Fresh Entrepreneurs, 2nd/ 3rd Gen Entrepreneurs, Intrapreneurs
Graduates
(<3yrs workex)
Entrepreneurs
seeking
general
facilitation
Salaried,
Graduates,
CXOs moving
to startups
Entrepreneurs:
Early stage,
Closet, 2nd&
3rd Gen
Women
Mid-­‐Life, Early
retirees (VRS)
Entrepreneur:
1st Gen, non-­‐
graduate
Curious
GEP
50 Week
Consultancy,
Guidance &
Other Services
STREP
25 Week
PREP
12 Week
WEP
14 Week
MEP
25 Week
SLEP
25 Week
CP
1 – 3 day
III. ONLINE PROGRAMS & SATELLITE
CENTERS
IV. THOUGHT LEADER, STRUCTURED
MENTOR, INFLUENCER, CHANGE AGENT,
FACILITATOR, ENDORSER & CERTIFIER
II. COLLABORATIVE PROGRAMS
I. OWN PROGRAMS
V) INCUBATION FOR THE BEST
Revenue
For
iSEED

10. Own Campus
AVAILABILITY
Collaborating
Institutes
Web/ Online /
Satellite Centres
in Entrepreneurial Ecosystem
The Product
Entrepreneurship
Education &
Training
(Teaching, Study Material,
Cases, Field Learning,
Workshops)
PRODUCT
Regular Programs (7) ‣ Designed for entrepreneurs & Intrapreneurs at
varying stages
‣ Own campus & collaborative
Workshops ‣ Workshops on specific topics of interest to
Entrepreneurs by industry veterans & own faculty
Online Modules ‣ Short modules & courses (with possible real-­‐time
component)
Consultancy,
Thought Leadership,
Facilitation
‣ To business houses.
‣ Add value by opening doors, leveraging
associations.
‣ Bridge between investors (govt. & private) &
entrepreneurs
Incubation ‣ Acquire equity stake in good ideas early on. Help
them grow & create value
VALUE / REVENUE STREAMS

11. Traction
‣ 2013: Institute inaugurated, office started,
content & cases developed, roundtables,
curriculum feedback workshops, i-­‐Cube idea
contest for colleges launched
‣ 2014: New programs identified & designed,
programs on Digital Marketing, Market
Development for Startups done
‣ 2015: Program on Investor Prep for Startups
(IPS) conducted (over-­‐subscribed), 1st of the 7
programs launched (PREP),
‣ 2015-­‐16: 1st PREP Program (with intake of 16)
completed successfully. 2nd program
completed in April 2016. admissions on for 3rd
‣ 2015-­‐16: Weekly events on entrepreneurial
topics with average attendance of 50-­‐60
aspiring entrepreneurs
‣ Shifted to its new leased premise of 4000 sq.ft.
on 25th April 2016 (located in Sector 47,
Gurgaon next to Hilton & Cloud9).
‣ New facility allows iSEED to launch GEP and
special short duration programs (evenings,
weekends etc on specific topics
Preparation, Program Launch, Campus
Stepwise Modular Launch
Looking at launching all 7 programs in a phased
manner by 2017 in NCR as well as in 7 other
ecosystems of India in future
Program Delivery through 3 Modes
‣ Offline Real-­‐time Delivery on campus by Core &
Outsourced Faculty,
‣ Offline-­‐Online Program delivery at Collaborating
Partner institution locations
‣ intensity based Online delivery of programs and
structured mentoring
Incubate
Enhance value by incubating good ideas with deep
and long-­‐term relationships with ventures
Scaling
‣ Programs to be scaled
‣ Partner institution locations to be used as catchment
for the adjoining student communities.
‣ Development of investor network, long term
relationship and peer-­‐learning/bonding opportunities
for entrepreneurs.
Scope for Growth
‣ Tie-­‐up concluded with BIMTECH in
Greater Noida area (catchment of 1.25
lakh students).B-­‐Plan/Idea Contest
launched and concluded.
‣ Tie-­‐up concluded with the College of
Business Studies (CBS), Delhi University
on Entrepreneurship capacity building
and incubation services. Executive
meeting with E-­‐Cell held.
‣ Events held with Delhi Management
Association. Tie-­‐up for conference &
Certificate Program to be concluded By
June 2016
‣ SGGS College of Commerce, Delhi Univ.
concluded in Feb 2016. B-­‐Plan/Idea
Contest partnered and launched.
‣ Tie-­‐up with IIT Delhi tech-­‐incubator and
German MNC for Consultancy and
mentoring concluded.
Partnering the Ecosystem

12. Milestones
December
Short Term Programs
are conducted
20152014 20172016
September
Incubation goes live
October
Website goes Live
November
Digital Marketing for
short programs begin
January
Teaming in Place
February
Investor Prep Program
for Startups
April
Event for STREP
Feedback
June
PREP 1 Program
begins
September
PREP1 Concluded
October
$50K Invested at 1.5 M
Valuation
December
New Facility
Finalised
JULY
GEP Launch
February
PREP 2 Program
begins
Apr
Move to New facility
PREP 2 Concluded
New campus plannedMarch
Professional
Entrepreneurship Program
Mktg Launch
August
Start of GEP1 Batch at
New campus
Jun STEP at various
colleges to begin

13. 6/12 Week
Programs
Work-­‐shops
Events/1 day
Programs
❑ Professional Entrepreneurship Program (PREP) 16 Nos.
❑ Professional Entrepreneurship Program (PREP) 16 Nos.
❑ Student Entrepreneurship Program (STEP) 25 Nos
❑ Digital Marketing for Entrepreneurs (DME) 15 Nos.
❑ Market Development for Technology Ventures (MDTV) 22 Nos.
❑ Investor Preparedness (IPS) 32 Nos.
❑ Workshops on Startup Resource Enablement (STREP) -­‐ 30 Nos.
❑ Workshop on Entrepreneurship executives from Corporates/Start
Ups – 25 Nos
❑ Roundtables on emerging issues in entrepreneurship – >30 Nos each
Action So Far -­‐ Programs

14. Program
Tie Ups
Student
Outreach
Incubation
Tie Ups
❑ Tie-­‐up signed with BIMTECH in Greater Noida (Joint Certification Proposed)
❑ Tie up signed with SGGS College of Commerce, Delhi University
❑ Student Entrepreneurship Program (STEP) planned in – June 2016
❑ Certification tie up in progress with Delhi Management Association(DMA)
❑ Tie-­‐up with IIT Delhi tech-­‐incubator & German MNC for Consultancy and
mentoring concluded
❑ Tie-­‐up signed with the College of Business Studies (CBS), Delhi University (DU)
on capacity building for incubation services.
❑ Opportunity to be a part of Delhi Govt. Scheme for incubation in 25 DU colleges
❑ B-­‐Plan Contest partnered ,launched & Concluded at BIMTECH & SGGSCC
❑ Assessed over 500 undergraduate and graduate students in Delhi NCR .
❑ Workshop with Cluster Innovation Center , Delhi University Planned

15. iSEED ’s New Gurgaon Campus from April 2016
❑ ~ 4000 Sq Feet of Space in heart of NCR eco-­‐sytem
❑ Campus to be the hub for events, programs and incubation; to
be expanded to 20,000 Sq feet in three years
❑ Program Delivery through 3 Modes
❑ Offline Real-­‐time Delivery on campus by Core & Outsourced
Faculty
❑ Offline-­‐Online Program delivery at Collaborating Partner
institution locations
❑ intensity based Online delivery of programs and structured
mentoring

16. • Modules can migrate across
programs
• Learning Objectives , Session Plan &
Sessions Tools and Assessments
done for 60%
• Treatment varies across programs –
PREP, STEP, GEP
• For Online New elements Need to get
added – Peer Evaluation, Social etc.
• Aggressive Network based alliances
Growth Plan -­‐ Content Based Strategy

17. Foundation
(5 Hours each)
Assessment
(15 Hours)
• Individual Aspiration
Assessment
• Venture/ Idea
Assessment
• Individual Capability
Assessment
• Ideation
• Business Planning & Modeling
• Marketing & Branding
• Teaming & Start Up Design
• Venture Strategy
• Digital Marketing
• Legal & Taxation
• Prototyping / Product
Development
• Intellectual Property Protection
• Venture Operations
Management
• Investor Preparedness
• Investor Pitch
• Valuation or Validation
Content Plan – Module Based
Clinics
(5 Hours each)
Capstone
(5 Hours each)

18. • Beachhead Online Distribution Strategy to Tap New
Markets, Increase Margins, and Accelerate Brand
Proliferation
• Instruction Design & Participant Interaction Management
Center to convert offline curriculum to Online format.
• Session Video Capture, Coding, Digitization and Archiving
unit to be established
• Proprietary & Crowd Sourced Content Repository
Management.
• Investment in Production Control , LMS & Database Mgmt.
First Online Program to go live by 4th quarter of 2016.
Growth Plan -­‐ Foray into Online Market

19. Pedagogy @ iSEED
‣ Innovative & differentiated pedagogy
‣ Student ideas integral to content
delivery
‣ Wisely designed classroom
engagement
‣ Team teaching by faculty who
complementary credentials
‣ Frequent interactive sessions
‣ Learning selective concepts and
frameworks
Horizontal Learning
‣ Lab resembling design studios to
develop ideas as a way of life
‣ Daily application of same-­‐day
classroom learning
‣ Learning by doing: Field assignments
& market visits
‣ Mentoring engagements, connect
with investors
‣ Team problem solving
‣ Networking/collaboration with
startup eco-­‐system
Implementation Lab
‣ Nurturing Entrepreneurial mindset
and character central to the the
programs
‣ Movement away from being lone-­‐
rangers to team player with effective
leadership qualities
‣ Nurturing ‘persistence’, ‘empathy’ and
‘openness’ as entrepreneurial traits to
sharpen ideas and learn from market
Entrepreneurial Character
Building

20. ‣ A Maximum of 4-5 topic Areas to be covered each session
Pre-Session
‣ - Background of participating entrepreneurs
‣ - Preparatory reading posting and tools to assess preparedness
‣ - Pre-session Input from participants
‣ - A review of inputs
During Session
‣ - Topic discussion for short duration using short case & theoretical framework
‣ - Participants noting their understanding & application their venture
‣ - Overall Review by the instructor of these participant learnings as expressed in the notes before
introducing the next topic
Post Session Assessments & Advisory
Differentiated Pedagogy: Horizontal Learning with the Aid of LMS
Pedagogy @ iSEED

21. Content Leadership
- Modules cross fertilised across
programs
- After 2 programs, we have 50-60
% of the core topics to be covered
across programs
- Entrepreneurial learning need to
be less content intensive
compared to other pro courses.
More pedagogy based.
- Online Courses: 1st course to be
launched within next 6 months
Content Leadership
- Team itself is capable of
generating content
- Their Past content is significant.
Know how to smartly access
public resources
- Present session capture (including
renowned guest speakers) from
India and abroad)
- Future content generation through
blogs, comments, survey and
research
Content Generation/Capture
- Offline Events and Session
- LMS
- Webinars
- Video Conferencing
Modes of Content Delivery

22. History of Current Shareholding
‣ Setup in August 2013 – Founder and President
stepped out of his job at MDI Gurgaon to setup
iSEED
‣ Management & Investment by founders and core
team till date
‣ Advisors have been guiding the founders and the core
team for the past 18 months
‣ Advisors invested $50K through private placement in
November 2015
‣ This investment was done at a valuation of US$1.5 M
‣ Another bridge round concluded of $50K in April
2016
‣ The venture currently has paid up capital of ~ INR 90
Lakh
Current Shareholding
Core Execurves & Others
12.0%
Advisors
10.0%
Cofounder2
10.3%
Cofounder1
19.2%
Founder
48.5%

23. iSEED Moved to its New Gurgaon Campus in April 2016

24. 24
iSEED PREP Program in Action

25. 25
iSEED event in collaboration with the Delhi Management Association

26. 26
Growing iSEED Partnerships
BIMTECH, NOIDA CBS, Delhi University

27. 27
Testimonials
Pranay Choudhry
Founder Actozen
www.actozen.com
I had an extensive and
comprehensive overview on
what a young start-­‐up should
focus on to be investment-­‐
ready. There were several
modules that we tend to
overlook when preparing to
raise funds and this course
definitely helped in bringing
those important points to light. I
would recommend it for any
entrepreneur who is new to this
domain"
Arun Sharma
CEO & Director
Mahaluxmi Industries
The sessions at iSEED were very
interactive and prodding -­‐self
discovery and exploring newer ways
to access your venture ideas. The
essence of entrepreneurship is to
never give up and keep learning all
the time, which was instilled very
prominently by the Iseed faculty.
Jagrit Gupta
Founder eSAC
www.esac.in
I have done my MBA from one of
the top institutes of our country, so
before joining iSEED I used to
wonder what would be my learning
at the end of the course.
Fortunately, I learned what I always
missed in my entrepreneur career of
8 years. I got a chance to interact
with real successful entrepreneurs
and got exposed to a lot of case
studies pertaining to the Indian eco-­‐
space. I would say I found answers
to so many questions which as an
entrepreneur nobody was able to
provide earlier.

28. 28
Testimonials
Vikram Sharma
Director, SoluTree Tech Labs
I have enjoyed sharing time with mentors at iSEED. I appreciate-­‐-­‐
the enthusiasm that the iSEED team has as they work with the
budding entrepreneurs. iSEED mentors bring with them new ideas,
an eagerness to help entrepreneurs, and a deep rooted desire to
strive for excellence.
During the program iSEED gave us enough opportunities to
connect with other people who have been part of the
entrepreneurship eco-­‐system for a very long period of time. iSEED
team constitutes practitioners with extensive years of experience
from various industries. Each session in PREP was a practical
learning session. Giving real insights into how to create business
plans, how to form teams, best co-­‐founder selection, investor
readiness etc.
Another great thing about the program was one on one session
with mentors, which helped us get direct venture specific
guidance.I would love to always be associated with iSEED and
be part of more programs moving forward.
Saurabh Srivastav
www.oges.info
"I would like to thank iSEED for educating me in shaping up
Oges's idea for investors which gave me confidence for
investment raising.
We managed to close investment from first presentation to
final commitment in only 45 days. ‘Oges’ has generated
plenty of interest, especially within the oil and gas
community. Investors from 4 continents with diverse
experience feel that this product is required in their area.
We are fortunate to have raised 3 times our initial
requirement increasing our proposed initial scope of work.
During this round we have taken money only from people
whom we felt would help growing the business or help in
making a better product.
iSEED program has given me tremendous confidence, as we
now feel that we do have product with a sound business
sense.

29. PLANiN
The innovation incubator
at FITT, IIT Delhi
INTRAVERSITY
(Founder: Himanshu
Mehlawat)
SPIDERBEAN
(Founder Rituraj Tyagi)
http://www.spiderbean.com
Virtual Incubation and
Mentoring at iSEED

30. ACTOZEN
(Founder: Pranay Chaudhary)
https://www.actozen.com
MORPHEDO
(Founders: Manya Jha and
Sushil Barnawal)
https://morphedo.com
OGES
(Founder: Saurabh Shrivastava
http://www.oges.info
Solutree
(Founder: Vikram Sharma
http://www.solutree.com
Virtual Incubation and
Mentoring at iSEED

31. 31
Overlay – Online & Incubation
Potential Overlays (Revenue & Value)
ONLINE LEARNING Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7
Revenue Assumed from online programs in INR Million 1 8 21 44 79 121 183
Assumed reach in current model (w .r.t. students in real time programs)
Potential Reach (compared to students in real time programs)
Students in online programs per annum (using potential reach)
Average price per asynchronous module
0.8x
10x
2,650
4,500
2x
12x
10,380
4,500
2.5x
14x
25,620
4,500
3.1x
16x
50,560
4,500
3.8x
18x
82,080
4,500
4.5x
20x
119,200
4,500
5.7x
20x
142,400
4,500
Potential Revenues in INR Million 12 47 115 228 369 536 641
Potential Revenues as % of core 25% 24% 28% 31% 33% 35% 35%
Online: Potential traction of 15 -­‐ 20x over real time program students. Average ticket size of INR 4.5k per online course:
Incubation: 1% of physical intake incubated of which 10% become successful businesses gives the figures below:
INCUBATION Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7
Incubated companies (1% of Student intake) 3 9 18 32 46 60 71
Successful Incubations (10%) 0 1 2 3 5 6 7
Cummulative Successful Incubations 0 1 3 6 11 17 24
Both Incubation and inflection for online modules have not been factored for now to keep the financial model conservative

32. 32
Environment
Potential Market
• Entrepreneur “Groups”: Young Graduates, Corporate Executives (early & mid-­‐career), 1st/ 2nd/ 3rd generation entrepreneurs,
Working Women, Early Retirees (VRS, others), people curious about entrepreneurship
• Unexplored segments: Existing freelancers/ project based workers wishing to setup a formal enterprise, Non-­‐earning members of families (women/
housewives) wishing to setup their own enterprise
Nearly 100,000 new businesses registered in India every year. 65% are young, with capital under ₹1 Million
(Ministry of Corporate Affairs Data)
65%
33%
2%
Above INR 100M
INR 1M -­‐ INR 100M
INR 1 M & Below
• 100,000 companies incorporated per
annum
• Around 65% are with capital below INR
1Million (10 Lakh)
• Around 65,000 young companies &
firms registered each year
I) COMPANY INCORPORATION DATA (MCA)
11%
35%
18%
37%
Arts Commerce & Management
STEM Others
• Enrolled Students: 20Mln. 17 Million in UG
courses
• STEM, Arts, Commerce = 89% of 17M =
15.2M
• Graduates/Year from STEM, Arts,
Commerce = 4.3M (approx)
• Graduates going for entrepreneurship/
year (~2%) = 86,000
II) DATA OF ONE TARGET SEGMENT – STUDENTS
• No regulation or oversight body for short term courses, courses under 1 year
• Internal stewardship committee / steering committee of iSEED decides course content, new courses, delivery mechanisms etc. – tight control over quality
maintained by team of academics and industry veterans
REGULATION

33. 33
Marketing Strategy
“India is the 3rd largest start-­‐up ecosystem globally adding 800 start-­‐ups annually.”
NASSCOM Product Council
Genesis Target Audience Way to connect
Graduate
Entrepreneurship
Program (GEP)
Need for a program to nurture young budding
entrepreneurs. Helping their ideation, learning about their
markets and connecting them with the evolving start-­‐up
ecosystem, for them to succeed and evolve as better
companies.
The Entrepreneurial seed sowed early
in 12th grade through college. The
audience would be:
-­‐ Students Age 17+
-­‐ Influencers Parents/Teachers Age
35+
-­‐ Digital & Social Media
-­‐ Radio Spots & Talk Show
Newspaper/Select Magazines
PR/Road Shows/BTL activities
Brand building a separate exercise -­‐ all
above + good PR resource.
STARTUP RESOURCE
ENABLEMENT
PROGRAM (STREP)
India with the fastest growing start-­‐up ecosystem in the
world; the number of tech start-­‐ups is projected to be over
11,500 by 2020, employing over 2.5 lakh people growing
from just 65,000-­‐75,000 in 2014.
Tech/ e-­‐commerce start-­‐ups growing manifold with scarce
employable resource.
Need for a focused program to make fresh graduates or
young working professionals to become “employable” &
“ready” for start-­‐ups for a committed tenure.
College students in their final year.
Large population of young corporate
employees with a few years of work
looking to explore their potential in
start-­‐ups. The audience would be:
Students Age 20+
Existing work force Age 28
-­‐ Influencers
-­‐ Parents/Teachers/Peers Age 40+
Social Media & Digital network
Newspaper/Select Magazines
Radio Spots & Discussions
Seminars/Talk Shows
Co-­‐Branding, Endorsements by
established Start Ups and
Entrepreneurial Ventures
Media & Portal Tie-­‐ups
Professional
Entrepreneurship
Program (PEB)
First time entrepreneurs having travelled the journey
through sheer perseverance get bogged down regularly on
many issues. As a result, barely 10% of entrepreneur start-­‐
ups succeed.
Existing Entrepreneurs facing
roadblocks at different stages of their
venture
Influencers
Mentors & Peers
Entrepreneur Ecosystem Connect and
building silent network
Events focused at the Entrepreneur Eco
space
Digital & Social Media outreach

34. Graduate Entrepreneurship Program (GEP)
Kishore has just competed his engineering with flying colors, Always thought that becoming Bill Gates or Mark
Zuckerberg can only happen by accident, untill one day his friend told him about ISEED where entrepreneurs are
groomed. GEP is going to be his platform for launching the next big startup venture.
Kishore Tyagi @ Graduate Entrepreneurship Program (GEP)
OPPORTUNITY FOCUS
‣ A focused edu-­‐mentoring kind of a program that is largely unavailable to a budding entrepreneur
in a traditional educational system.
SOLUTION
‣ 1-­‐year full-­‐time program to take a young entrepreneur on the journey from ideation to enterprise
launch
‣ Designed & delivered by ISEED.
TRANSFORMATIVE
CURRICULUM
‣ INTERDISCIPLINARY curriculum : Filling the void in the market for entrepreneurial wisdom
‣ APPLIED curriculum: Taking the definition of “applied” from learning mid-­‐range skills to higher
entrepreneurial competence
‣ SIMULTANEOUS curriculum: Filling the crucial need to build one's venture alongside crucial
entrepreneurial learning

35. Professional Entrepreneurship Program (PREP)
A corporate animal by the day and a closet day dreamer who is always thinking about building his own company. But
wonders how can he learn the entrepreneurial ropes while still being in his job. Now the 12 weekend PREP at iSEED
will bring his dreams to life.
Sunil Borwankar @ Professional Entrepreneurship Program (PREP)
OPPORTUNITY FOCUS
‣ Several entrepreneurs and potential entrepreneurs have ideas which are underdeveloped. Even when
they have ideated, business owners sometimes get stuck in devising a sustainable growth strategy
which can be implemented effectively. There is a lack of dedicated offerings focused on entrepreneurs
to resolve these teething issues in their new ventures.
SOLUTION
‣ Through its PREP program, iSEED provides a unique handholding to assists participants in acquiring the
knowledge, skills and attitude for realizing their dream of becoming successful entrepreneurs.
‣ Specific problems ranging from ideation, teaming, funding ,to growth strategy are focused based on the
customized need of the participants.
TRANSFORMATIVE
CURRICULUM
‣ 12-­‐week weekend mode
‣ Concepts, tools and techniques explained by iSEED core faculty
‣ Peer learning and ideation tools
‣ Framework base for key concepts
‣ B Plans and growth strategy presentation to panel of experts
‣ Access to funding networks
‣ Guidance from mentors, investors and fellow entrepreneurs
‣ iSEED entrepreneurial community support

36. 36
Contact
Indian School of Entrepreneurship
& Enterprise Development
iSEED, Indian School of Entrepreneurship
301-304, SS Plaza, Sector 47, Gurgaon 122018
Email: info@iseed-edu.in
www.iseed-edu.in
Indian School of Entrepreneurship