Digital Transformation in the PLM domain - distrib.pdf
Project Proposal for Brad
1. Project Proposal on Sales Process Design & Sales Strategy
About Your Client:
Focus on providing data capture and market intelligence solutions.
Who need these services: Large Market Research Firms, Product Development Firms,
Advertisement Agencies, Consumer Electronics Firms and any
company that would need data and intelligence to sell their products.
Sales Process & Strategy: Use of eBooks as Lead Magnets
Cold Call to reach out to prospects
Use of Linkedin to connect with decision makers
Use of Email Marketing
Power Prospecting through Email newsletters
Tools to Use:
ZOHO CRM or Insightly.com (as they are relatively economical)
Contents of the final work: Recommendation on a step-by-step sales process for Frontline sales staff
Recommendation on how to 'lead score' different groups of prospects.
Recommendation of sales collateral to be used at various stage of the sales cycle.
Sales infrastructure review.
Action Plan or Activity Plan for Sales Executives
Prospecting and lead generation plan
Comprehensive sales strategy document
By Creativeinsight.biz