a well described ppt

1. MARKETING POLICIES OF HERO
IN INDIA
SHIKHAR AILANI
B.COM(HONS)
4TH SEMESTER

2.  CUSTOMERS LOYALTY
 PROFIT AND GROWTH
 MARKET LEADERSHIP
 COMMITMENT TO EMPLOYEES
 LEADERSHIP CAPABILITIES
OBJECTIVES

3.  HERO WAS FOUNDED IN 1984 WITH JAPANESE COUNTERPART HONDA.
 New motorcycle model - 'Splendor' introduced and 1,000,000th
motorcycle produced in 1994.
 Hero Honda Splendor was declared the world's largest selling
two-wheeler in 2000.
 4,000,000th motorcycle produced in 2000.
 5,000,000th motorcycle produced in 2001.
 Declared the largest manufacturer of two-wheelers in the world
in 2001.
 Became the first Indian company to have sold 70,00,000 units
in 2003.
 Achieved the 15 million production mark in 2006.
INTRODUCTION

4.  THE STUDY IS BASED ON SECONDARY DATA,
THEREFORE SOME DATA MAY NOT BE RELIABLE.
 DEATILED STUDY COULD NOT BE DONE DUE TO LACK
OF RESOURCES AND TIME.
 SOME DATA USED IN THE REPORT MAY BE
OUTDATED.
LIMITATION

5.  The data used in the making of this report is mainly
collected from secondary sources. Secondary sources
include data available on the official sites of HERO
and other AUTOMOBILE site like
bikedekho.comApart from this the source of data is
newspapers and magazines
RESEARCH METHODOLOGY

6.  Hero is one of leading two wheeler producer in the
world and a major player in the Indian Market. They
were the producer of largest selling motor cycle of
the world that is Hero Honda Splendor it has its own
importance still in the market. But from the past two
or three years Hero Honda suffered a slight loss in its
market share and Bajaj became a big competitor to
Hero Honda. The introduction of Bajaj Pulsar is one of
the biggest threat to Hero Honda.
CONCLUSION