This slide deck providers 16 ways to repurpose your webinar content before and after your webinar to increase your event ROI.

1. How to:
Repurpose your
webinar content before
and after your event

2. Pre Event Infographic
Tease the audience with stats,
mention key items that will be
discussed during the webinar. Don’t
forget to include a call-to-action
(register now!)

3. Video Promo
Try creating a movie trailer style video
promo/commercial for the webinar.
Place the video clip on social media
channels, your website and before or
after a previous webinar.

4. Memes/Images
Create a few snapshots of the slide deck, a
graphed out statistic or an eye catching
phrase to promote your webinar on
social media.

5. OnDemand
Place the recording of your webinar
OnDemand for future viewings.

6. Presenter Blog
Have your presenter write a follow up
blog providing sources, further reading
lists, and elaborating on subjects.

7. eBook
Create an E-Book discussing the
content delivered during the webinar.

8. Repurpose Slides
Many attendees request to view the slide
deck after the presentation to review or
take notes. Share your slides on
SlideShare to draw more people to your
OnDemand event.

9. Testimonials
Collect Attendees comments during the
evaluation and email testimonials to those
who could not attend the live event. Write
a blog or create memes to promote future
viewings of the webinar.

10. Post Event Exam
Create an exam for the event to deliver
to prospective attendees. Ask questions
that would be answered in the event,
and suggest they attend the
event to learn the answers.

11. Replay
Once your event is delivered, rebroadcast it
to a live audience, then join for another
live Q&A. This allows fresh questions to
be asked, and new analytics for
the same event.

12. Interview
Interview the presenter on video or as a
written article. Ask them their thoughts
on the topic, how they became a
subject matter expert and where they
believe the industry is going.

13. Resource Page
Create a resource of links to show
examples of how an idea presented in the
webinar is used outside of the webinar.
You can share Case Studies,
blogs, articles, and more.

14. Event Blog
Write a blog highlighting the discussion, or
answering the audience questions.

15. Infographic
Follow up the webinar with an infographic
displaying the content statistics, numerical
responses from the audiences
survey/polls, or a step-by-step guide to
follow
a process introduced during the webinar.

16. Video clip
Crop short clips of your presentation
highlighting key points to host on
social media.