Branding & Design Founder Institute Atlanta Session
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This presentation was used for the Branding & Design module of the Founder Institute Program Atlanta Chapter
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Branding & Design Founder Institute Atlanta Session
- 1. Branding & Design Founder Institute Atlanta Session BY SHEFFIE ROBINSON, DIRECTOR | SHEFFIEROBINSON.COM
- 2. We make great computers Think different Eat fresh I'm loving it SHEFFIEROBINSON.COM
- 3. Your Brand Who is your target audience? How do you want them to engage your brand? What emotions do you want to relate to the brand? How does your brand function as an entity? BUILDING THE PERSONALITY OF YOUR BRAND SHEFFIEROBINSON.COM THINK OF YOUR BRAND AS A PERSON
- 4. SHEFFIEROBINSON.COM Credit to thelogocompany.net What colors best convey the personality? What colors represent what I want users to feel? Where are my competitors on the spectrum? What colors do I want to stay away from? Your Colors GIVE YOUR BRAND CHARACTERISTICS CHOOSE A MAIN COLOR, SECONDARY COLOR (SOMETIMES BLACK OR WHITE), & COMPLIMENTARY COLOR (USUALLY BLACK OR WHITE)
- 5. SHEFFIEROBINSON.COM Your Design GIVE YOUR BRAND AN OUTFIT TO WEAR How can I build my brand personality into my logo? What icons visually represent my brand? How do I design when I'm not creative? How will my logo look on branding materials? INCORPORATE DESIGN ELEMENTS THAT MATTER TO YOUR BRAND AND YOUR CUSTOMER
- 7. Your Voice What messaging represents my brand? How do I convey that message in images? How can I mobilize users to share our voice? How do I ensure our voice has consistent messaging? KNOW THE WORDS YOUR BRAND WILL SAY SHEFFIEROBINSON.COM DEMONSTRATE BRAND VOICE IN HOW YOU DESIGN AND HOW EMPLOYEES INTERACT WITH CUSTOMERS.
- 8. CONSISTENCY. A MEME ON PINTEREST SHEFFIEROBINSON.COM I like that shit.
- 9. VOICE HOW TO CREATE A STYLE GUIDE CONTENTDESIGN SHEFFIEROBINSON.COM Choose your brand colors Make sure all logos, websites, and marketing materials highlight brand colors effectively Determine font families and sizes for consistency Make sure web content and marketing materials has clear messaging Convey brand personality through the messaging Make sure messaging is consistent across materials Create a brand handbook for employees on the voice. Make sure all employees exemplify the brand voice when representing the brand Train and retain employees for consistency.
- 10. SHEFFIEROBINSON.COM The End Questions? Comments? Concerns?