2. ABOUT ME
Greetings! I'm Sheetal Karamchandani, a passionate
digital marketing freelancer ready to elevate your
online presence. With expertise in social media
management, content creation, and SEO
optimization, I specialize in tailoring strategies to
amplify your brand in the digital realm. Let's
collaborate to navigate the ever-evolving landscape
of digital marketing and unlock new opportunities
for your business.
3. Introduction to Digital
Marketing
Digital marketing is the dynamic realm of promoting
products or services through online channels. It
encompasses a spectrum of tactics like social media, email
campaigns, SEO, and content creation to engage and convert
target audiences. Unlike traditional marketing, it leverages
the power of the internet to connect businesses with their
customers, fostering relationships and driving measurable
results in the digital landscape.
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4. • Wider audience reach Cost-effectiveness
• Precise targeting Measurable outcomes
• Interactive engagement
Benefits of Digital
Marketing
02
http://sheetalkaramchandani.com/
5. 03
• Social Media Marketing (SMM)
• Content Marketing
• Email Marketing
• Pay-per-Click Advertising (PPC)
Services
provided
6. Social Media
Marketing
(SMM)
• Power of social media
platforms
• Creating compelling
content
• Two-way communication
• Leveraging analytics for
better results
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7. Email Marketing
• Effectiveness of email
marketing
• Building an email list
• Crafting personalized and
targeted campaigns
• Analyzing email metrics
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8. • Significance of content
marketing
• Providing valuable
information
• Building brand authority
• Creating and distributing
relevant and engaging
content
Content
Marketing
06
9. • Concept of PPC advertising
• Driving immediate and targeted traffic
• Platform ads
• Setting up campaigns
• Optimizing keywords
• Monitoring performance
Pay-Per-Click
Advertising (PPC)
07
