Do you know how powerful Storytelling is in Marketing? Take a look at some of today's best examples. Learn more with How to Use the Power of Storytelling in Marketing - BusinessContentPLR.com/Storytelling

1. Examples of Great
Storytelling in Marketing

2. Chipotle – The Scarecrow
Cartoons offer an alternative to
videos and photos. A creative video
can be very entertaining and
effective for your audience.
You can use animation software
programs to make it even easier
than producing video.
Chipotle’s ‘The Scarecrow’ is a great
Example.

3. Coca Cola - Building
Coca-Cola's "Building" video pans
through the cross-section of a
building to show all of the different
people living in the building
enjoying their daily lives and,
of course, drinking Coke.
The families and couples range in
diversity and age, with everything
from young couples with a baby to
elderly retirees.

4. Epuron – Mr W.
The story of Mr W. won energy
Company Epuron numerous awards.
They took the abstract concept of
wind, created a misunderstood
person, and then revealed the truth
of who he was right at the end.
Not only did the story have a
comedic element, but it was also an
example of someone overcoming
their own challenges and being
‘reborn’ – even though it wasn’t a
real person!

5. Gatorade - Replay
A ‘rebirth story’ doesn’t even have
to do with your company, but can
focus just on your own customers.
A great example is Gatorade’s
Replay series.
The story isn’t about Gatorade at all.
Instead, Gatorade sponsors the
game and you only see their
products very peripherally in the
footage.

6. Honey Maid - Wholesome
Honey Maid's "This Is Wholesome"
documentary series includes one
particular family called "Dad and
Papa" about a same-sex couple.
Showing a same-sex family and
saying "This Is Wholesome"
obviously appeals to a younger,
more educated and more
progressive audience.

7. Red Bull – Felix Baumgartner
A well-structured story has a clear
beginning, middle and end.
The classic story is based around
conflict and that conflict's resolution.
Even though an ad or story for
marketing may be very short,
it still includes these elements.
An example includes the Red Bull
ad that features Felix Baumgartner's
record-breaking free-fall from
128,000 feet.

8. Subaru – They Lived
Seeing this footage, the viewer
naturally assumes that the
passengers perished in the crash.
But each image ends by saying,
"They lived."
The emotions and especially the
suspense created by the video lead
the viewer to form a psychological
connection with Subaru.

9. Want to Learn More About the Power of
Storytelling in Marketing?
BusinessContentPLR.com/Storytelling