The Intelligent Guide to PLR

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Learn all about private label rights content and how you can use it in your content marketing to save time, establish your expertise and build your business.

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The Intelligent Guide to PLR

  1. 1.  ENGAGE YOUR CUSTOMERS  BE THE EXPERT  ACHIEVE BUSINESS SUCCESS The Intelligent Guide to PLR By Sharyn Sheldon© Business Content PLR www.BusinessContentPLR.com
  2. 2. ObjectivesBy the end of this webinar you will know: What PLR is and where it comes from The benefits of PLR content The most popular ways to use PLR How to incorporate PLR into your content strategy The biggest mistakes people make when using PLR Tips for making the most of the PLR that you buy© Business Content PLR www.BusinessContentPLR.com
  3. 3. Who am I? Instructional designer since 1993 Worked with large companies to design “learning solutions” Started out online in 2009 with niche sites Started my PLR site near the end of 2011 Focused on business content  Business coaches  Service providers  Small business owners Mom of 3 teenagers© Business Content PLR www.BusinessContentPLR.com
  4. 4. What is PLR?© Business Content PLR www.BusinessContentPLR.com
  5. 5. What Does PLR Look Like Online?© Business Content PLR www.BusinessContentPLR.com
  6. 6. A Peak Inside Product Reviews Pack of Articles + Complete ebook package© Business Content PLR www.BusinessContentPLR.com
  7. 7. Read Your Rights Resell Rights Master Resell Rights Private Label Rights Some variations© Business Content PLR www.BusinessContentPLR.com
  8. 8. Who creates this stuff? Freelance writers Ghostwriters People repackaging public domain content People who are good at ……… People who want to get more mileage from their product Others like me© Business Content PLR www.BusinessContentPLR.com
  9. 9. Why do people buy PLR? Not enough time to do all their own writing/content Need content NOW! Can‟t afford a ghostwriter Running low on content ideas© Business Content PLR www.BusinessContentPLR.com
  10. 10. Why do people buy PLR? (cont.) Don‟t know that much about a subject Need a starting point Don‟t want to reinvent the wheel Like the idea of something „ready-to-sell‟© Business Content PLR www.BusinessContentPLR.com
  11. 11. Popular Ways to Use PLR Promote a Product – Your Own or Affiliate Create a New Product Content for Your Affiliates Content to Build Your List Research and Templates© Business Content PLR www.BusinessContentPLR.com
  12. 12. A Quick Note on Duplicate Content More than one page on the same domain More than one page on different domains Highest value and authority usually wins Only relevant for search engines© Business Content PLR www.BusinessContentPLR.com
  13. 13. Promote Products – Affiliate or Your Own Use PLR articles to demonstrate your expertise Write your own or buy a PLR product review Use PLR articles or email series to promote the product to your list.© Business Content PLR www.BusinessContentPLR.com
  14. 14. Promote Products – Affiliate or Your Own Use PLR Content to Be Everywhere at Once© Business Content PLR www.BusinessContentPLR.com
  15. 15. Create Your Own Product Product in a box  Some PLR packages come with everything  Some people use as is, put it online and sell it  Others add their own value  Change the graphics or, at the minimum, edit the title© Business Content PLR www.BusinessContentPLR.com
  16. 16. Create Your Own Product (cont.) Mix and Match  Create a brand new product by mixing, matching and combining PLR from different providers and different types of PLR.© Business Content PLR www.BusinessContentPLR.com
  17. 17. Create Your Own Product (cont.) Cut Up and Rework It  From ebook to ecourse  From ebook to report series  From report to email series  From article to status updates© Business Content PLR www.BusinessContentPLR.com
  18. 18. Create Your Own Product (cont.) Transform to New Media  Use as scripts for videos or dvds  From series of articles to series of podcasts  From ebook to Kindle or print book (must rewrite)  From any format to mindmap© Business Content PLR www.BusinessContentPLR.com
  19. 19. Content for Your Affiliates Create rebrandable reports Create other content they can share  Articles  Emails  Video© Business Content PLR www.BusinessContentPLR.com
  20. 20. Content to Build Your List Opt-in Freebies• Offline List Builders Emails to build your relationship© Business Content PLR www.BusinessContentPLR.com
  21. 21. Research and Templates PLR as Research  Quality PLR has good research behind it  Quick way to learn about a topic  Do some of your own research too© Business Content PLR www.BusinessContentPLR.com
  22. 22. Research and Templates PLR as Templates  Use as a rough draft  Don‟t even have to use the content  Add your own branding and content© Business Content PLR www.BusinessContentPLR.com
  23. 23. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  24. 24. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  25. 25. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  26. 26. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  27. 27. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  28. 28. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  29. 29. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  30. 30. Tips for Rewriting Mild: Title and keywords Medium: New intro, conclusion, sentences Hot: Add your own examples and content Extra Hot: Total rewrite On Fire: Totally new medium© Business Content PLR www.BusinessContentPLR.com
  31. 31. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  32. 32. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  33. 33. How to Use PLR in Your Content Marketing What is Keywords Buy Your the ? PLR Purpose? Create an What Read It! Outline Format? Rewrite It Format It Affiliate Links Publish, Promote, Measure© Business Content PLR www.BusinessContentPLR.com
  34. 34. Example of PLR in Content Marketing1. Goal: Promote my new Social Media PLR pack2. Keywords: Social media marketing outsourcing3. Buy PLR: Used key points from my latest pack4. Read it: Select points5. Format: Article with tips6. Outline7. Rewrite8. Format: Subheaders and image9. Links: Write resource box and insert links© Business Content PLR www.BusinessContentPLR.com
  35. 35. Sample Outline© Business Content PLR www.BusinessContentPLR.com
  36. 36. Biggest Mistakes People Make with PLR Buying the HUGE bulk packs Spinning Not reading it first Not editing it Not using it at all!© Business Content PLR www.BusinessContentPLR.com
  37. 37. A Few Parting Tips Mix it with your own Customize to your market Outsource even more Think outside the box Reuse and repurpose© Business Content PLR www.BusinessContentPLR.com
  38. 38. Want More?  Go to Business Content PLR for customizable content for your:  Blog  Website  Marketing  Infoproducts  …and more www.BusinessContentPLR.com You can earn money by joining our affiliate program by clicking on Affiliates at the bottom menu bar© Business Content PLR www.BusinessContentPLR.com

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