Smirnoff Ice Marketing Planning Process

Smirnoff Ice Marketing Planning Process
Smirnoff Ice Marketing Planning Process
Abstract
This paper aims to evaluate the marketing planning process for the case of Smirnoff Ice as a top
selling Diageo's brand at the Serbian marketplace. After a brief Company profile description and its
business environment, the article proceeds to discuss and evaluate steps for a full analysis of the
strategic marketing planning process assessing its importance with all related assumptions.
Using the material collected after comprehensive research of the Smirnoff Ice market place and
assessing the Smirnoff Ice Marketing Plan, the writer of this article tried to provide answers to the
questions like: why is the marketing planning process an important tissue, who makes the strategic
... Show more content on Helpwriting.net ...
The European distribution is organized through a network of a number of Strategic Business Units
(SBU) across the continent.
Strategic Business Unit out of Greece, Diageo Hellenic, is responsible for maintaining distribution
of all Diageo brands on the regional level for Southern and Eastern Europe (SEE).
Part of Diageo's overall strategy is to work more closely with companies using a network of
consulting and distribution firms in different countries. Di Line, Serbia is exclusive distributor of all
Diageo brands for the Serbian marketplace. Di Line maintains and expands an existing distribution
network at the same time being supported by Diageo portfolio as the world 's leading premium
drinks.
3. Marketing Planning Process
Di Line is under direct supervision of Diageo Hellenic, while Diageo Hellenic's principal is the
Head Office, out of UK.
The UK headquarter is responsible for the worldwide corporative coordination. All corporative–
wide strategies and objectives, long–term planning including strategic marketing planning are under
direct responsibility of Diageo 's Board of Directors. The day–to–day running of Diageo is delegated
by the board to the CEO. The CEO is assisted in his decision making by Diageo 's executive
committee, the most senior leadership team. These top executives define the Company's mission
statement:

"We want Diego to be a customer–focused, profitable distributor of beverage alcohol,
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Capital Budgeting Is An Investment Appraisal Essay
Capital budgeting is an investment appraisal, and is the single most important decision made by a
company's finance and exec team. It is the planning process used to determine whether an
organization 's long term venture(s) are worth the investment through the firm 's debt, equity or
retained earnings. One of the primary goals is to increase the value of the firm to the shareholders.
"The process of capital budgeting involves analyzing, evaluating and deciding whether resources
should be allocated to a project (Lowengrub session 6 slides)". Several methods to evaluate
incremental cash flows from each possible investment option.
Net present value, expressed as is the method used to compare the present value of cash inflows to
cash outflows. A positive NPV specifies that the projected incomes from the investment surpasses
the estimated costs. Typically, in this case, a positive NVP will show a good ROI and if vice versa,
will yield in a loss, therefore a project should be accepted with a result of a positive NPV.
The Internal Rate of Return compares the firms cost of capital to the rate–of–return that makes the
net cash flows from a project equal to the project's cost (Lowengrub, 2016). The IRR is the interest
rate at which the NPV of all the cash flows from a project equal zero. If the internal rate of return of
an investment/project surpasses a company's required rate of return, that project could be accepted.
The modified internal rate of return is a

Ralph Macchio's Across Grace Alley
Sometimes, we need a reminder of what is most important in this world. It's good to stop and
appreciate life with all of its beauty as well as its hardship, and this past week I was able to do that
with the help of something I've never viewed before: a short film.
In this Internet age, films that used to be relegated to film festivals or select theaters are now being
made available online. Actually, there seems to be a new approach in the evolving marketplace of
entertainment. It's becoming more common to use digital downloads just as much as theater and
DVD releases. After reading some great reviews of this new Ralph Macchio film, my first viewing
of a short film couldn't have been better!
It was the shear beauty of life that gripped me, as I watched "Across Grace Alley," Mr. Macchio's
latest short film. Art was everywhere, in every scene: the grandmother's appreciation for and love of
music, the dancer's effortless abandon as she moved in perfect time with the music, the church's
chorus and ornate decor, and the little boy's reaction to all of it during a difficult time in his life. But
the angles of the camera, the lighting, the lack of dialogue which allowed for a realistic
understanding of the progression of the characters and even the ... Show more content on
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I was honored to be able to talk to the writer/director/producer, Mr. Macchio soon after it was
released online and was so impressed with his passion for the film and his excitement to share its
powerful message. His inspiration for the film began after his appearance on "Dancing with the
Stars," and was due in part to the friendship he developed with his dancing partner Karina Smirnoff.
Ms. Smirnoff makes her film debut and really does an amazing job in the role. Ben Hyland is almost
angelic in the film as the young boy struggling to understand his parents' divorce and Marsha Mason
is superb as the kind, music–loving

The Spread of Naturalism in Theaters
In the early 20th century the movement known as naturalism in theatre began to spread. It was first
publically supported my Emile Zola in the 1880s and then modified into naturalistic acting by
Stanislavski (in class notes). The idea behind naturalism is that the environment shapes character.
During the time he began publishing short stories, Anton Chekhov, a man with a passion for writing
since a young age, met Stanislavski (Atkinson). Stanislavski and Vladimir Danchenko founded the
Moscow Arts Theatre and worked together with Chekhov (in class notes). The stage for the Moscow
Art Theatre produced views of realistically looking rooms, furniture, walls, entrances, fixtures and
architectural design for the period of time in which plays took place (Bakshy). During Anton
Chekhov's lifetime, Russia's population grew and unlike the rest of the industrializing Europe,
Russia kept its serf economy. Events in Russia impacted what Chekhov wrote about. He was once
the owner of a cherry orchard and when he sold it, the new owner chopped down all the orchard
trees. Chekhov's play, The Cherry Orchard, along with the Sea Gull, Uncle Vanya and Three Sisters
all illustrate the exasperating life for those who were landowners at the time. Although his characters
want a better life, they don't what to do to achieve it. In Russia at the time, Alexander II emancipated
the serfs in his Emancipation Manifesto but in doing so, he left the emancipated serfs without a way
to earn money. They

Marketing Case Study: Diageo Branding Strategy In Africa
Case Study Diageo Branding Strategy in Africa Diageo is a global leader in beverage alcohol with
an outstanding collection of brands across spirits and beer – a business built on the principles and
foundations laid by the giants of the industry. Diageo picked Africa as a potential market using
Global Branding strategies. I am going to explain their strategies and early mistakes and their
success in this essay (Trefis Team, 2015)
4P Marketing mix Diageo product.
Product.
Diageo offers scotch whiskey, other whisk(e)y, vodka, rum, liqueur, tequila, gin, local spirits and
beer and brandy; Diageo has the market leading whisky (Johnnie Walker), Vodka (Smirnoff 1818)
and rum (Captain Morgan) brands and four out of the top ten RTD brands (Smirnoff ... Show more
content on Helpwriting.net ...
What are the social implications of Diageo's actions?
For social implication of Diageo's action, I want to capitalize SCAD officer statement.
"In our society, drinking is a big problem," said William Ntakuka, program officer for SCAD, a
Kenya–based nonprofit organization that campaigns against alcohol and drug abuse. "It's bad, and
it's getting worse" (Evans, 2015)
Diageo aggressive sales using billboard advertising of Diageo brands directly outside schools and
radio has to increase African alcohol consumption. As a matter of fact "In Nigeria, FABs are forecast
to reach 70m litres in 2020 from 11m litres in 2015" (Toesland, 2016)
Conclusion
In conclusion, Diageo had successfully adapted to African buyer behavior, but at the other hand they
aggressive approach has eminent risk cannibalize their Guinness (beer) products. Although Diageo,
Pernod Ricard and other international spirits companies operating in Africa all run responsible–
drinking programs and say their products should be consumed in moderation. We all know the risks
are high in Alcohol abuse and its negative

Wages Of Fear
The wages of fear was a fun and fantastic movie. Going into this, I realized that I wanted to watch a
film that had horror in it as well as mystery and suspense. This movie starts off with the Frenchmen
Mario, and Jo, Dutchman Bimba, and Italian Luigi being stranded in the remote town of Las
Piedras. Circled by desert, the city is connected to the outside world only by a minute airport, but
the airfare is much too expensive for the guys. There is limited opening for employment besides the
American corporation that rules the town, Southern Oil Company (SOC), which runs the nearby oil
fields and maintains a private compound in the city. SOC is speculated of immoral practices such as
overworking local employees, but the townspeople's dependence upon it ... Show more content on
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Despite the risks, many of the locals enlist, seduced by the high pay off two grand per driver. This is
an absolute fortune to them, and the money is viewed by some as the only means out of their
hopeless lives. The pool of candidates is thinned down to four drivers: Mario, Bimba, and Luigi are
taken, along with a man named Smirnoff. However, he fails to emerge on the designated day, so Jo,
who knows O' Brien from his unlawful days, is replaced in his absence. The other drivers assume
that Jo assassinated Smirnoff to aid in his private hiring.
Jo and Mario move the nitroglycerin in one vehicle; Bimba and Luigi in the other, with thirty
minutes parting them to limit possible losses. The drivers are made to deal with a string of physical
and mental hindrances, including a stretch of notably rugged road called "the washboard," a
construction barrier that requires them to wobble around a rotten platform above a mountain, and a
boulder obstructing the road. Jo discovers that his nerves are not what they used to be, and the others
confront Jo about his growing weakness. Finally, Luigi and Bimba's truck detonates without
warning, annihilating them

Diageo Marketing Strategy
Diageo's Marketing Strategy
Diageo is the world's leading premium drinks company. It has more category leading brands than
any other drinks company and market leadership in many of the major growth markets around the
world. Diageo's unique STP strategy has allowed it develop into a globally renowned brand with an
operating profit of over £2 billion in 2005. With its headquarters in London, Diageo has experienced
rapid expansion with over 80 offices worldwide employing around 20,000 workers. The firm's
recent success can be largely attributed to its efficient market segmentation and product
diversification that have allowed it to meet the specific demands of its global consumer base.
The Alcoholic Beverage industry is one of the largest ... Show more content on Helpwriting.net ...
Other Political factors involve the tight regulations many countries place on mergers and
acquisitions and monopolistic behaviour. In the last 10 years the alcohol industry has seen an
unprecedented consolidation as the largest firms try to identify the most profitable segments of the
fastest growing and most profitable new markets. This often leads to infringements with national
regulations about competition and market monopoly, resulting in the sale having to be approved by a
government agency.
When looking at the economic aspects affecting the industry and Diageo the main concern is the
market saturation reached in many of the developed economies worldwide. With demand remaining
constant and competition increasing it is important for firms to identify new markets to invest in,
with particular focus placed on Emerging markets. Another important development is the growth
patterns in the alcoholic beverage market with the demand for beer increasing by 2.7% with
particularly strong growth in the premium brands market. In contrast there has been a decline in
demand for wine and spirits which are the industries that Diageo has a large market share. There has
also been a recent reduction in operating profit of Diageo in Europe, which can largely be explained
by the higher taxes imposed by governments who are striving to reduce alcohol consumption.
To me the most important social factor

Case Analysis Of Smirnoff Vodka
Vodka remains the biggest globally exchanged soul and Russia is still the biggest business sector
notwithstanding the decrease there in the category. The US and Russia represent the lion's share of
the premium–and–above market: The US only us has a 74% offer (18.9m cases), while Russia has a
11.5% offer (2.9m cases), took after by Brazil with a 2.3% offer (601,250 cases). An alternate key
pattern is the proceeded with development in seasoned vodka. Actually, while unbiased vodka was
basically level in 2012, volumes of enhanced vodka climbed by 5.7% to 23.2m cases. Flavors
included 4.7% of the worldwide vodka advertise in 2012, up from 3.4% in 2008, report expressed.
The US market represents 60% of the aggregate enhanced vodka business, took after via Poland
with 15.4% and India with 5%.
The accompanying offers an expansive representation of a few markets of premium: additional data
and exchange information is accessible on application.
Smirnoff ... Show more content on Helpwriting.net ...
Chief opponent Absolut may have the edge the extent that pattern setting is concerned, however
Smirnoff has measure on its side. It is sold in more than 130 nations around the world, with a
general lead improved by the way that, for very nearly 30 years after the Second World War, it was
for all intents and purposes the main vodka accessible for buy outside socialist Russia. All the more
as of late the brand has delighted in extensive accomplishment with prepared to–drink twist off
Smirnoff Ice. In America this purported "malternativealternative" doesn't even contain vodka,
permitting it to contend no holds barred with the neighborhood brew

Marketing Analysis : The Vodka
After gaining experience in the spirit industry for many years and seeing the growth trend in the
vodka segment in contrast with most other spirits, Guillaume Cuvelier introduced a new vodka
brand called 'SVEDKA' in 1988. However, since vodka is considered to be an identical product that
has no distinctive attributes between each brand, creating points of difference is the real challenge to
SVEDKA. A market analysis showed that vodka made up a 24% share of total spirits consumption
and the market was divided into two segments; premium and low–priced tier vodka. Absolute and
Smirnoff dominated the premium–price vodka segment and were encountering competition from the
superpremium competitors. Low–priced segment, represented 80% of market volume, contained
under–$10 vodkas such as Gordon's and Popov. Cuvelier saw the opportunity for SVEDKA as the
mid–priced option between high–end and low–end vodka. He chose to tap into the 'Blue Ocean'
where there was no competition. Thus, he created a new market called 'mid–priced' tier and
positioned SVEDKA in this market. He believed that SVEDKA could capture some volume sales
from the under–$10 market.
The product and price also supported the brand positioning. SVEDKA used imported and decorated
glass bottle for both 750 mL and 1.75 L size to connote its premium quality, unlike other brands in
the low–priced tier. The rating from Wine Enthusiast at 93 out of 100 was also used to confirm on its
quality and credibility. The

Flashbacks In The Movie 'Deadpool'
Flashbacks are one of the biggest metafictional elements shown in the movie Deadpool. Throughout
the movie these flashbacks help the audience understand who Wade Wilson was and how he became
Deadpool. Another metafictional element used in this movie is breaking the fourth wall. Deadpool
often talks directly to the audience, almost as if he is pausing the movie to chat. There are multiple
fictional characters that have supernatural abilities. Some of these characters are heroes and others
are villains. Finally, there is a non–linear structure to the movie. Flashbacks help develop the
character throughout the movie. At the beginning of the movie we are introduced to Deadpool, not
Wade Wilson. Through flashbacks, we soon learn his past and how he has become this superhero
Deadpool. We see the romance between Wade and Vanessa develop, as well as how Wade makes his
living as a mercenary and meet his best friend Weasel. After Wade proposes to his girlfriend
Vanessa, he is diagnosed with stage four cancer. ... Show more content on Helpwriting.net ...
Like, a Yakov–Smirnoff–opening–for–the–Spin–Doctors–at–the–Iowa–State–Fair shit–show. And
under no circumstances will I take you to that show. I want you to remember me, not the ghost of
Christmas me. This movie has several examples of breaking the fourth wall. Not only does
Deadpool speak to the audience, he mentions other Marvel movies and characters, other movies, he
makes fun of himself, Ryan Reynolds. We see images of actual magazine covers Ryan Reynolds was
on, the opening credits are really funny not actually people's names. Breaking the fourth wall really
differentiates Deadpool from your ordinary superhero since we are mostly seeing the personality of
Wade Wilson. Deadpool: A fourth wall break inside a fourth wall break, that's like sixteen

Grand Metropolitan SWOT Analysis and Strategic Options Essay
Executive Summary
Grand Metropolitan is a multi–industry company that originally operated in hospitality industry but
later expanded into food and beverage. The firm later focuses on the latter industry. Due to the
economic growth in developing countries, Grand Metropolitan has the opportunity to expand their
target markets abroad. However, political and social factors pose some threats to the company to
reach their potential revenue. The company's strengths include the firm infrastructure, procurements,
human resource management, and technological developments being valuable and costly to imitate.
The firm's weaknesses, however, are their support activities not being rare in the industry ... Show
more content on Helpwriting.net ...
Healthier substitutes will have an advantage due to health consciousness and religion. Bargaining
power of buyers is strong since competition is high in this industry. The pickiness of these
consumers lowers suppliers' bargaining power.
Technologically, factors that drive the food and beverage industry are the Internet and affordable
Chinese machineries. New entrants will have the advantage by buying cheaper Chinese machineries,
which lowers their initial expenses. Substitutes will also have the advantage of promoting their
products online. With the Internet, consumers can access information regarding the companies in the
industry. A company's good reputation can lower consumer and supplier's bargaining power and vice
versa.
2.2. Opportunities and Threats
The economic growth in developing countries give Grand Metropolitan an opportunity to expand
their market globally since Grand Metropolitan's companies already established a fine image to the.
The companies' image also gives them the leverage to increase demand for their products.
Despite the potential upsides they procure, Grand Metropolitan also faces a number of threats in the
industry. Since the barrier entry is low in the food and beverage industry, many newcomers will
enter the industry thus bringing more competition to Grand Metropolitan. Minimum

The Playground Shuddered With Laughter
The playground shuddered with laughter. All curls and midnight giggles, we span in circles. Holding
hands, round and round, like a planet she pulled me into her. The wind rushed up, exciting fallen
leaves to fly around us. Her laughter built with the crescendo of air in my ears, a tuneful sound of
wonder. The wind caught up in her hair too, teasing it and tangling it around her. Suddenly she'd
stopped and I lurched into her, made unsteady by the circles and the brightness of her eyes. Her
arms held me upright, as the still spinning world straightened itself out. I stared up her, panting. She
had leaves in her hair and glee in her smile. Like Peter Pan she defied time, and swept me up in her
adventure. Jessica planted a single kiss on my ... Show more content on Helpwriting.net ...
His dark brown eyes looked at me, crooked eyebrows folded in anticipation. He was close enough
now to see that my eyeliner was wonky and that there was a spot above my left eye. He leaned in.
The circle's eyes were on me. I closed mine and waited. His lips grazed mine, our noses touched like
half–hearted bumper. He pulled away and that was that. Thomas stood awkwardly at my door,
shifting his weight from left to right. His hands hung loosely at his side. Expectation stood between
us, pulling us in. His blond hair flopped into his eyes; I leaned forward and brushed it aside. My
thumb brushed his forehead, and lingered there. Reading this as a sign, he leaned in. Eyes closed. I
waited. His lips touched mine. As an after thought I clenched my fists. But he did not yet pull away.
His lips moved again and again, lapping away at me. I willed my lips to move in time with his but
musically challenged me couldn't find the rhythm. Maybe I was doing it wrong? I didn't want to be
branded a bad kisser. With every movement his lips tried to open my mouth more. My body tensed.
One hand found my waist, the other tangled in the hair I had spent hours straightening. He used
these hands as a lever to pull me in, not trusting in his own gravitational force. What was wrong
with me? Wasn't I supposed to like it? But slowly I found his rhythm, and we moved together. My
hands started to uncurl. Suddenly my mouth seemed to move of it's own accord, my brain reduced to
backseat driver. My hands

marketing essay
University of Lincoln
Discuss what is meant by the term "customer orientation". Illustrate with examples how companies
demonstrate their customer orientation by reference to at least two elements of the marketing mix.
BA(Hons) Business and Management
Dr. Clair May Seminar group: I
Marvin Taria (14474868)
Word count: 1700
This essay will start to explore and define the meaning of customer orientation in depth. The
marketing concept and the marketing mix will help discover after what it means to be a customer
focused firm. This will occur through the scrutiny of the term in respect to product, price, place and
promotion.
To define customer orientation in respect to the philosophy underlying The Marketing Concept
(May, 2014) is to ... Show more content on Helpwriting.net ...
In contrast to both there is Sales Orientation, (Dunnett, 2014) which would be defined as focusing
on the selling of the product. This prioritizes the selling of the product above the customers'
satisfaction. This orientation relies on the sales team in the pushing of the product or service using
aggressive sales techniques to achieve high profits. Here the assumption that sale prices that are high
in value equate to substantial profit. In comparison with customer orientated corporations where the
customers' needs and wants are met, the firm will focuses a lot less on the satisfaction of the
customer as it is presumed that high value equals satisfaction. So the customer will get high value
but that might not necessarily be what the customer is looking for. This is where the sales teams'
responsibility lies; they need to sell using aggressive sales techniques. Cold calling about PPI
(PPICLAIMSADVICE, 2014) claims would be an example where a service is promoted for free to
claim money for you, the value lies in the fact it's free but it's a service not many people need. If
they fail to see what the customer wants it'll in the long term ultimately lead to customer
dissatisfaction, loss of customer, loss of profit, and Leading the firm ultimately to bankruptcy.
Production Orientation is closely related to product orientation,

Analysis Of Pentagram & Landor 's Graphic Designing...
PENTAGRAM & LANDOR A graphic designer must have a creative thinking skills, practical
ability as well as creative expertise. He need a platform to practice his expertise and skills. The
Graphics design company serve the purpose for the designer. The graphic design company is usually
made by a group of designers who want to explore their talents as well as in order to promote their
business. There are millions of the graphic designing companies working worldwide. They do the
jobs of deigning and they are making good money as well. The top companies in the world are run
by the world best graphic designers who keep on trying new innovative things in order to catch the
attention of the audience and in turn promoting their businesses. In this paper, I will discuss the two
companies which admire me the most among the graphic designing companies worldwide. These
two companies are the Pentagram and the Landor. Pentagram and Landor are the among the world
best graphic designing companies which have got a good name as well as good raking in the graphic
companies. These companies are run by the world best designers like Kenneth Grange, Alan
Fletcher who keep on introducing the innovative designing techniques in the market. That is the
reason why many of the beginners today in the field of graphic designing who aim to start business
steep consider these companies as their role models. The new comers want to follow the footsteps of
these companies and their founders so that they can

All corporations should be open to gay marriage because it...
All corporations should be open to gay marriage because it opens more possibilities for marketing
and clientele. In the ad for Smirnoff from July 2013, there was a clear stance in the support for gay
marriage and the news traveled fast. Shown in the ad are three pairs of drink combinations; two
martini glasses, two tumbler glasses and a martini–tumbler combination. The ad was simple, eye–
catching and genuine yet still tied back to the brand. The ad is one of few that supports same–sex
couples through it's creative symbolism and other corporations should do the same. Although it's not
many, a few large companies have been reported to be supportive of gay marriage. Some companies
include; Apple, Google, Starbucks, Instagram, Facebook, ... Show more content on Helpwriting.net
...
If it's profitable too, so? Then it's win–win. As transparency becomes the norm (and it will be more
and more so), the usual 'marketing' gloss will stop working. So brands, and the the people who run
them and corporations that own them, will need to stand for something more. Many already do,
through lobbying, etc. So they are indeed involved in the civic issues at hand – even if they claim
their 'brand' is not. In order for a corporation or publicly known brand to take a stance or have an
opinion on something, they must test the devotion of their buyers and supporters. Unfortunately, not
all businesses will be able to keep their clientele and it will create a huge loss of profit. Taking a
stance can mean entering uncharted waters for many brands. A cross–functional team of key
stakeholders and senior leadership should make these decisions together in line with core company
values. In each and every situation, when a company decides to chose a side, there is negative
feedback from multiple parties, from the anti–gay consumers, to the religious supporters who feel
like if they purchase product from one of these companies that dont believe the same things they do
that it means they now are in agreement, but that is not the case. If you are friends with a
homosexual, it doesn't mean you are now homosexual or that you are going to run down the streets
flying rainbows behind you. It just means they are important to you or you enjoy their company, just
as

Vodka Informative Speech
All About Vodka:
Vodka is a master of disguise – and that's intentional. There are no universal rules to producing
vodka, but the final product is supposed to be odorless, colorless and tasteless. Distillers like to
leave their mark, though, so they tend to leave in at least some flavor so you know you're drinking
their vodka. That might make it a little less interesting to drink straight (though it can certainly still
be enjoyed this way), but vodka is perfect for mixing.
It's made from fermented grains or potatoes, though you'll also find vodka that comes from sugar
alcohols or various fruits. Some of the best–known vodka producers hail from Russia, Belarus,
Lithuania, Latvia and Poland, though it's made all over the world – including in ... Show more
That's why many producers cut it with distilled water. In America, Everclear offers the highest
alcohol by volume at 95 percent, while a few Polish vodkas contain 98 percent alcohol by volume.
Flavored Vodka:
Key to vodka's explosion in America was the introduction of flavored vodka. Well, that and an
enormous marketing push by Smirnoff in the '50s and '60s. Many vodka brands began adding flavor
to the alcohol to make it more appealing, and today you can find almost any infusion you could
dream of.
Try Smirnoff Raspberry, Svedka Mango Pineapple, and CIROC Apple Vodka to dip your proverbial
toes into the flavored vodka waters. Flavors add drinkability when you shoot vodka straight and can
enhance cocktails if you prefer adding mixers to your beverage.
How to Drink It:
Vodka is a blank slate, so use your imagination. Screwdrivers, martinis, bloody marys and
greyhounds are just some of the classic cocktails. There's also the ubiquitous vodka and soda, which
might help you feel more sophisticated. However, if you find yourself in possession of a particularly
nice bottle, feel free to drink it neat, preferably in a cut–crystal

Marketing Strategy Of Diageo
Diageo's key ambition is to build one of the leading performing, most trusted and respected
consumer products companies worldwide, which is currently been met due to mergers and
acquisition. Diageo's main strategy is to drive top line growth and margin expansion in a sustainable
and responsible way and to bring reliable value creation for its shareholders in the long term. Diageo
will use its broad brand range to do this. They are category depth and geographic reach to deliver on
consumer needs. Key to achieving its strategy is the expertise of its people who share the same
values. Diageo has a wide range of chief brands across categories and price points. It possesses six
of the world's top 20 spirit brands by retail sales, including Johnnie Walker and Smirnoff, the
number one premium spirit brand by volume, making Diageo the leading first–class spirits industry
in the world by volume, net sales and operating profit. In beer, Diageo owns one of the beyond
doubt global ... Show more content on Helpwriting.net ...
The acquisitions of Mey İçki (Turkey), Ypióca (Brazil), the Serengeti and Meta breweries (Africa),
its major shareholding in Shuijingfang (China), its investment in Halico (Vietnam), and its chief
shareholding in United Spirits Limited (India), each display this strategy in action.
Diageo believes that they are the leading industry in marketing; they combine expertise and creative
alliances to engage consumers by traditional and digital media channels. This knowledge and
alliances, added with the benefits of global scale and consumer insights, they bring world class
marketing campaigns that focus on the variety of price points from luxury to more reasonably priced
brands. Marketing spend is focused on the strategic brands and the new high growth

The Importance Of Aerobic Life On Earth Essay
Introduction:
Aerobic life on earth is only possible thanks to the oxygen produced by the cellular respiration of
plants and other photosynthetic organisms. This crucial service was recently demonstrated in a 2012
study by Martin et al. titled A paradigm of fragile Earth in Priestley's bell jar. The experiment was
based off of Priestley's now famous bell jar experiment where Priestley first placed a mouse in a
sealed jar without plant life, leading to the mouse's eventual asphyxiation, and placed another mouse
in a sealed jar this time with the addition of mint sprigs. This second mouse survived unscathed and
in an effort to replicate this experiment on a large scale Martin et al.'s study focused on keeping a
healthy 47–year old man in a small, well–lit, and sealed greenhouse filled with a variety of plants
for 48 hours. Their experiment was a success and the oxygen content in the greenhouse actually rose
from a deliberately reduced initial concentration of 12.4 % O2 to an 18.1 % concentration more
representative of our atmosphere.
In our study we sought to compare the oxygen output of three different types of photosynthetic
organisms, a strain of pea plant, a lichen, and an Elodea sp. to find which species yielded the most
oxygen per gram of mass. We hope that the information acquired in our study can be used in a
similar way to Martin et al.'s study and hope it will be of especial service those seeking to transport
or keep aerobic organisms in confined spaces,

Vincor Case Study
Vincor
Marketing Plan
October 5, 2010 Presented by:
Marketing Plan
Executive Summary
Vincor is a well established wine and wine–related producer based out of Mississauga Ontario.
Vincor wants to use their current success and venture into the refreshment market by introducing a
new line of coolers. In order to do this Vincor will have to decide what type of cooler to produce as
well as the design, packaging, price and marketing strategy. Market research was conducted to
determine who the consumers in the alcoholic refreshment industry were, what their interests were
and what the current trends were. Vincor determined that 56% of Canadians 19 and older claimed to
drink one or more of the different types of refreshment beverages. ... Show more content on
Helpwriting.net ...
It is difficult

The Latest Trends in Marketing Methods in the Brewing...
TARGET GROUPS OF THE BEER INDUSTRY
Main Consumers of Beer Products
Every product has a group that is labeled as it 's main consumers. As shown in figure 1, the primary
consumers of beer are males from the ages of 21–30. This age group annually consumes 58% of
America 's beer. The rest of America 's beer is consumed by males in other age groups and females.
Figure 1. Main Consumers of Beer Source: Primary
?
Groups Targeted by Beer Industry Marketers
The target groups of the brewing industry vary slightly from the main
3
consumers. The groups targeted by the major beer distributors and advertisers are males from the
ages of 21–35. The age range of this group is ... Show more content on Helpwriting.net ...
Anheuser, Miller, and Coors all increase their annual marketing share with on–premise marketing. It
is something that each of these companies take very seriously and profit likewise.
More Products Produce More Income
Each company has its own signature products. Anheuser–Busch produces Budweiser, Bud Lite,
Michelob, Busch, and Doc Otis Hard Lemonade. Coors signature products include Coors Extra
Gold, Coors Lite "Silver Bullett", Killians Irish Red, and Zima. The Miller Brewing Company
produces Miller Genuine Draft, Miller Lite, Miller High Life, Icehouse, and Smirnoff Ice.
Light Brands
The latest trends and the ones that are gaining the largest market share are the production of the light
beers and the specialty drinks. Gary Hemphill, Vice President of Beverage Marketing says " Light
beer is the key to success in today 's beer market." Over the past year light beer sales for all
companies show sales rising at nearly double the rate, and volume at nearly triple the rate, of regular

beer.
Specialty Alcoholic Drinks
Anheuser, Coors, and Miller all have their own brands of specialty drinks.
6
These drinks are alcoholic beverages that taste similar to mixed drinks. This gives an alternate
opritunity to those who don 't like beer. The specialty drinks ' main consumers are women from the
age of 21 –42.
Packaging
Innovative packaging is becoming increasingly popular in aiding the increase of

The Most Significant Moment In My Life
We all have that moment in life that changes us in some ways. I think back at events in my life, as
an example the births of my children that caused me to grow into a mother and the woman I am
today. However, there is a moment in my life, after my children, I was psychologically lost. This
moment changed my life forever! I was married for thirteen years with five children. During these
thirteen years, I would be the head of the house hold and ensured structure in the house. My husband
at the time, was an addict and in/out of prison. We attempt counseling and all types of treatment.
The last six years together, we were very involved in church. My faith in God grew and I believed
my husband could be delivered from this addition. I had to be the strong one in the family, the rock,
the foundation of our house to give the perception to people we were okay. After trying everything
possible, I realized, only he can be in recovery of addiction, I cannot make him. I had to make the
decision to break up my family for the safety of my children. After my separation, I became angry.
My faith was questionable, and I was angry at God. My family was torn, we lived with a friend in a
small room. My step children had to live with their mom because I could not afford to keep them. I
no longer felt strong, or had structure in my house. The feeling of failure and the mourning of the
loss of my family was overwhelming. I began to drink alcohol every day. My daily routine would
consist of going to work and as soon as I got out I would stop and get a Smirnoff Black, go home,
cook for the three kids, leave work out, drink and go out, go home at two am. The next six months, I
did not care about anything or anyone. I allowed these feelings to consume me. In September 2013,
the first week, I was driving drunk, I swerved and ran my mirror in to the wall. The second week, I
was drunk and could not leave the parking lot of a club, until the following morning. The third
week, I was driving drunk to a friend's house, and I remember fighting with him at the door way,
and he asked me to leave. The next thing I remember I woke up in a stranger's car, holding a blanket
to my chin full of blood. The young gentleman driving said, "Miss, you

Descriptive Essay
Okay, for you to understand this, I'm going to have to give you the names of all the people I'll be
talking about. Mum's name is Ivana, Ivana Twydell. My sister is Meg, her boyfriend called himself
Kole but I first knew him as Mr. Dunport – Declan Dunport . . .
* * * My friends' parents were out of town Wednesday night so a few mates were invited to her
house for a small party. I had my black–leather jacket on so the bottle could be easily concealed.
The alcohol is kept at the back of the store, the security cameras only watch the exit and cash
register. I just had to keep my head down. Smirnoff Black Cherry. It was supposed to be easy. Go in.
Grab it. Leave. Simple. I don't remember grabbing the bottle, but I remember my arm stinging from
the frozen glass as I left the store, then that jerk–off grabbed me and hauled me back inside – soooo
embarrassing. His desk was cluttered, messy, disorganised: between us, the Smirnoff Black Cherry
with a coating of condensation, sat condemning me. The room stank of cheap cologne. The distantly
familiar man droned on and on about how stealing is wrong . . . blah, blah de blah . . . I only started
listening when he suggested a solution without police involvement.
I had to housesit over the weekend. What a hardship! He lived on Aveholm Drive, the richest
neighborhood in the city, and I could walk there in less than 15 minutes. He suggested this 'giving
me a chance to make him happy,' I guessed he meant that in a less

Be Responsible About Drinking
The quiz of Be Responsible About Drinking added up some more knowledge about alcohol to me,
which I didn't know before attempting this quiz. I excitedly worked on this quiz and some of my
answers went wrong. I was very surprised after checking my answers. I lived in Michigan for almost
one year. I often purchased beer and Smirnoff vodka from 7–Eleven however, I never noticed the
staff's age. Now, I just came to know that 18 years old may sell or serve alcoholic beverages in
Michigan, but may not purchase, consume, possess, or attempt to purchase, consume or possess
alcohol. This law doesn't make any sense to me. I would like to raise my hand to say "bullshit" right
now. I mean 18 years is not appropriate to sell the alcoholic beverage.

Absolute Vodka: Defending A1.0-Executive Summary V&S...
Absolute Vodka: Defending a1.0–Executive Summary V&S group, a Swedish company owned by
the government created V&S Spirits to produce market and sell Absolut Vodka which is the
companyâ€™s strongest brand (created in 1979). To maximise the brandâ€™s market share and
strengthen its competitive position, the company established a jointed venture called Future Brands
LLC to distribute its products more effectively strictly in the USA, which is Absolutâ€™s strongest
market. Although the brand is the second largest premium vodka, its market share is threatened by
the constant growth of the market leader Smirnoff. Therefore, V&S Spirits need to take further
measures to ensure its brandâ€™s image and market share is protected and advanced. V&Sâ€™s ...
Show more content on Helpwriting.net ...
Since its launching in 1979, the brand has continued to achieve enormous success with a steady
increase in sales volume and is now being sold in 126 markets nationwide, with North America
being its top market. In the year of 2001 and in an attempt to be more aggressive in terms of
increasing the brandâ€™s market share, V&S Spirits formed a joint venture with Beam Global
Spirits called Future Brands LLC to distribute Absolut Vodka strictly in the USA which is by far
considered the brands strongest market. Additionally, the company acquired shares in Maxxium
Worldwide which became the distributor of Absolut Vodka in 60 other major markets around the
world. Although Absolut Vodka retains a strong position in its market segment, the brand is faced by
the constant and threatening growth of Smirnoff, its biggest competitor and the worldâ€™s market
leader. Furthermore, Absolutâ€™s position in its biggest market, the USA has reached saturation
and has low brand awareness in major markets like Eastern Europe (which is a strong consumer of
vodka) compared to Smirnoff. Therefore, further analysis and action need to be taken by V&S either
to preserve or to increase its strongest brandâ€™s market share 4.0–Advantage/Disadvantages of
joint venture: The decision of V&S to form a joint venture with Jim Beam brands and establish its
own distribution company in 2001 seems to

The Marketing Strategy Of Desnoes And Geddes
Marketing communications are intended to both inform and persuade a target audience, with a view
to influence the behaviour of that group. The behaviour of interest to organizations can range from
encouraging owners to adopt improved practices or to produce a particular product or service. As
has been said on other occasions, each element of the marketing mix must be designed so as to
further the overall marketing strategy, and this includes marketing communications.
Desnoes and Geddes Limited (D&G) produces one of Jamaica's best–known exports, Red Stripe
beer. They are proud of the fact that Red Stripe is Jamaica's coolest beer. It also brews other
beverages for the local market such as Red Stripe Light, Dragon Stout, Malta, Smirnoff Ice,
Guinness, and Heineken brand names. Only a small portion of D&G's shares are publicly traded.
British beverage group Diageo PLC is the ultimate parent company. It has a 58 percent holding in
D&G through Udiam Holdings AB of Sweden.
The past financial year has been challenging for Desnoes and Geddes. The company faces many
challenges, not the least of which includes market forces, significant increases in manufacturing
input costs, such as malt and mounting energy costs, have forced them to raise ... Show more
It is also generally short–lived; one off incentives intended to provide consumers with that last push
to buy. This is the last traditional component of the marketing communication mix that is discussed
as part of the marketing communication process. Sales promotion simply refers to purchase
incentives that you provide your customer with. These can assume a number of forms including
offering free goods or services, coupons and vouchers, gifts and prizes, discounts, money–off,
competitions, samples, financial incentives, charitable promotions and any other value–add over and
above your standard product or

Russian Standard Vodka: Strategies for Global Branding and...
Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market
An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans
MUHLBACHER for International Marketing Course T1–2011–2012
Background
Russian Standard vodka, known as Russia's number one premium vodka brand, was founded by
Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian
premium vodka surpassed all imported premium vodkas, achieving the number one position in the
premium segment with a 27% market share in its domestic market.
Brand Identity
The first truly premium Russian vodka that "Embraced the past...and inspired progress".
Company's Objective
Equals to the founder ... Show more content on Helpwriting.net ...
● Analysis of the macro–environment: Advanced infrastructure system/Diversified
culture/Comparatively flexible trade regulation/high degree of political and economic stability etc.
● Determination and analysis of attractive segments:
Premium Segment: The first three best–seller vodkas in US: Smirnoff, Absolut and Skyy–all of them
were in the Premium Segment and the two of them were local brands. Yet the majority of Smirnoff
sales came from Smirnoff Red, positioned in the standard price segment. Thus the main competitors
in the Premium segment would be Absolute and Skyy.
Super–premium segment: The first two bestsellers in this segment were Grey Goose and Belvedere,
accounting for 48.7% and 23.9% segment market share respectively. Yet none of them were distilled
in Russia, where vodka had almost become the country's emblem.
● Distinctive competences:
1. Outstanding quality and brand heritage
(1) Produced in accordance with the formula for premium vodka established by the Czar's
government panel headed by Mendeleev in 1984.
(2) Only "deluxe" grain from Central Russia used.
(3) Pure undistilled water from Liviz, one of Russa's oldest distilleries.
No other premium vodka can claim this level of authenticity.
2. Distinctive premium packaging consistent with its brand identity: the overall shape of the bottle
was inspired by the Giant Bell housed in the Kremlin; the embossed

Vincor Project Twist
Vincor: Project Twist
Table of Contents Problem statement 3 Situation analysis 3 Objectives and goals: 3 Background and
forecast: 3 S.W.O.T. analysis: 3 Strengths: 3 Weaknesses: 4 Opportunities: 4 Threats: 4 Market
analysis: 4 Segmentation analysis: 5 Competition analysis: 5 Case Keys 6 Key success factors: 6
Key uncertainties: 6 Analysis of alternative solutions 7 Recommendation(s) 9 Action plan 10
Exhibits 12 Exhibit 1: Perceptual Map 12 Exhibit 2: Packaging 13 Exhibit 3: Pricing and
discounting 15 Exhibit 4: Market segmentation chart 16
Problem statement
Kelly Kretz, Vincor's Marketing Manager, must decide what type of cooler to launch for the
upcoming spring and summer season. Kelly must also consider ... Show more content on
Helpwriting.net ...
It is extremely difficult for new products to find success within the first year and even successful
products might only be on the shelves for three years.
Positioning (Exhibit 1) * Need cooler product that is differentiated from others in market.
Packaging (Exhibit 2) * Design of carrier, label and bottle are critical to differentiating product.
Pricing (Exhibit 3) * Industry is regulated and the liquor boards have control over mark–ups. *
Three levels exist in the market: premium, line priced and low priced.
Distribution
* Regulated by provincial government. * Distributed through province owned stores in all provinces
except Alberta, Quebec, and BC where private distributors also exist. * Channel is monopsonistic –
customer (liquor board) has tremendous influence over products reaching the shelves.
Promotion
* Need to create a consumer brand badge. * Uniqueness and flavor are key communication
elements. * Sales reps secure the best product placement in stores, conducting taste tests in stores
and convincing "individual store managers to pull the product from the central buyer." (Singer,
2008)
Segmentation analysis:
Vincor and other leading brands have been targeting the university age (19–25) demographic. This
target market is very "exploratory" and likes to try new things. Other possible segments

Illustration Essay: Why We Drink
It was a Monday morning and the topic of everyone's conversation was the past weekend. Usually
explaining how drunk they were and the uncontrollable mishaps that we didn't even remember until
the next day. For example, they tell their friends "Man, I was soooo wasted last night, I must have
drank like 10 beers and like half a bottle of vodka", all told with smile of excitement hoping to do it
again the next weekend. This regular occurrence got me thinking, why do we brag ourselves and
praise others for accomplishing something that requires absolutely no skill? In short, why do we get
drunk?
I feel that some people drink in order to knock down or at least lower the wall of insecurities they
have built up inside them even for just an ... Show more content on Helpwriting.net ...
One weekend night after drinking too much Smirnoff Vodka, Mike decided he didn't want to be a
friend to a certain girl anymore and was going to change all that. Unfortunately, this turned out to be
a failed attempt for Sean where he admitted his true feelings which weren't mutual. In effort to erase
a sense of rejection with an excuse for his actions, Sean later told her "I wasn't serious, I was just
really drunk" to avoid any awkwardness between them.
Alcohol is frequently used to wipe a bed memory or experience. After being fired from a job or
attempting to deal with the loss of loved one, an outlet for many people is to "drink away their
problems." For example, my Uncle became an alcoholic because he blamed himself for the
accidental death of his twin brother. He would constantly drink to try and numb the unforgiving pain
and regret of a fateful day where his brother was killed in a motorcycle accident.
In many instances people drink to simply have a good time. I interpret this statement as though
people enjoy having no sense of control, no restraint to any rules or any form of order. They may
enjoy the thought of having no idea where the night may take them and what they may do while
they're detached from their usual self and regular behaviors. Also, younger adults who are underage
may drink just to go against the rules. Getting drunk because they are told by their parents and the
law that they are not allowed to and no longer wish to

Personal Narrative-Alli
"See how seriously I'm taking this?" Alli asks me as she lies down on our faded, torn brown couch
as she casually spills the secrets of her past to me, "I feel like you're my counsellor," she jokes. Her
long curly red hair rests over her colourful 1950's vintage dress. Obviously, she is a stark contrast to
our dull living room surroundings. Multiple intricate tattoos decorate her body and her bright
personality radiates off her. Alli's teen years were spent in an international boarding school in
Borneo, South East Asia, shaping her into the strong minded, independent 25 year old women that
she is today. After joining the wrong crowd, her parents confronted her with a life changing choice–
fix yourself or disappear to boarding school. A few stubborn weeks later, at only 13 years ... Show
As if meeting the leader of the country isn't scary enough for a 13 year old, the Sultan of Brunei is
undeniably corrupt, "if anyone spoke ill of the Sultan, they would be executed." Consequently, at 15
Alli was forced to learn to curb her opinions about his corruption "otherwise I would be arrested,
and well, that wasn't ideal" Today Alli says she finds it challenging to relate to people her own age
since she has come back to New Zealand "because when everyone else was trying their first
Smirnoff and going out drinking on weekends, I was riding elephants around Cambodia." While
living in Borneo, she would independently save up money and travel during her school holidays in
the exotic countries that surrounded her, "it's what I wanted to do and they didn't stop me so I did it,"
she shrugs, as if there is no other reason why a 15 year old girl shouldn't travel alone around

Diageo
DIAGEO PLC. SWOT ANALYSIS.
1. Introduction
Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the
world. The firm boosts a reputation of not only being the largest spirits producer in the world, but
also being the world 's leading premium drinks company. The company has an extensive portfolio
and their most popular drinks include Smirnoff vodka, Baileys, Pimms, Blossom Hill and Guinness.
The company owns 312,120 Breweries, 312,130 Wineries and 312,140 Distilleries in the world and
trade in near 180 markets, and employs more than 200,000 people in about 80 countries; of which
include Great Britain, Canada, United States, Ireland, Spain, Italy, Africa, Latin America, ... Show
Investors do not like to see this and so inevitable just as quickly as the figures were announced, their
shares plummeted: from 14p to £10.54 (Fletcher, 2010). It's clear the company needs to sort this
issue out and develop a strategy that will enable them to make profits in all the markets they are in.
The question that needs to be asked is: Why is our strategy working in Africa and Asia but not in
Europe and North America?
In 2009 Diageo announced that it was to reduce its work force in the Glasgow and Kilmarnock
plants in Scotland by 900 workers. The company faced wide spread criticism from both the Scottish
government and trade unions for their refusal to negotiate or adopt a compromise suggested by the
Scottish government, which could have saved at least some of these workers jobs. Considering the
brand had been linked to Kilmarnock for almost two centuries and most workers had been working
in the plants for generations, the way in which they were treated by the company, was abominable.
(Maddox 2009) This event however, highlighted a weakness between the workforce and the
managers of the company which could be the source of many problems in future. If workers in other
plants, as result of the Kilmarnock/Glasgow incident assume that the company views them as
disposable labour, not only could the company land themselves a demotivated workforce; which in
turn could lead to 'shirking

Essay on Diageo Capital Structure Case
1) Overview / Introduction
Diageo was created when Grand Metropolitan, plc and Guiness, plc merged in 1997. While the
Diageo name is not well known to consumers, its brands are among the most famous including
Guinness, Smirnoff, Johnnie Walker and Cuervo. The company recently decided to focus on a
strategy to grow through its spirits, wine and beer businesses and divest of its Pillsbury and Burger
King subsidiaries. This case study will focus on the proposed capital structure decisions of Diageo.
2) Is Diageo's current capital structure appropriate to its new business? It believes that it has
traditionally had a conservative debt policy. If so, is that policy still appropriate? Has Diageo's
capital structure been as conservative ... Show more content on Helpwriting.net ...
See table below:
FY '97 PF
FY '98
FY '99
FY '00
Sales
12,985 12,029 11,795 11,970
Operating Costs 10,982 10,659 10,278 10,088
Interest Payable 268 360 324 363
EBITDA
2,003 1,370 1,517 1,882
Interest Coverage
7.5
3.8
4.7
5.2 3) Why pursue a conservative debt policy?
Having a conservative debt policy increased the credit worthiness of the firm. Because the firm
believes that the interest coverage ratio is a critical factor for credit rating agencies, they attempted
to keep this ratio very high. Also, by having a higher credit rating they are able to access short term
commercial paper borrowings at better rates. This type of short term borrowing makes up 47% of
Diageo's portfolio. By not having a strong credit rating they would not be able to lock in the low
rates which would impact their business significantly.
4) What recommendation is the firm's trade–off model for Diageo's future capital structure?

In order to maintain its credit rating, Diageo's Treasury team recommends an interest coverage of 5x
to 8x, but the simulation–based model calculated an optimal interest coverage. Figure 2 shows
minimal cost corresponding with an interest coverage of approximately 4.2. Shown in the gray bars,
the cost of taxes paid decreases as EBIT/Interest

Consumer Focused Initiative : Strategic Action Disney Essay
Buyer Behaviour 5/11/2015 Assessment–1 Part–A 1. Consumer focused initiative: Which strategic
action Disney took in terms of consumer focused initiative? Examples. Hong Kong Disneyland, The
fifth theme park globally, was created to service the Hong Kong market, but more strategically to
reach rapidly growing Chinese market Economists predicts a 25.2% rise in Chinese market. To get
more initiative from public it strategically implemented following: 1. Hong Kong Disney land is
located on lantua which is just 10 minutes from Hong Kong international airport and 30min from
city. 2. This helps Disney land to attract both international and domestic visitors. The rise of
international visitors is +8.1 in 2006.Easy transportation would be convenient especially for middle
class families. 3. Respecting and following fengshui principle brought huge popularity in China. 4.
Most importantly Disney land laid steps on Chinese culture which is the most important factor to get
more attention from public. Examples: 1. The main entrance gate of the theme park was shifted 12
degrees to maximize to energy flow. 2. The main ballroom of one of the hotels is 888 square feet.
Because Chinese feel 8 as luck. 3. There are exactly 2238 crystal lotuses used to decorate a
restaurant which means "becoming wealth with ease". 4. Chinese love red Color which is symbolic
representation of prosperity. Red color

Freidt's Case Summary
In summary, ROs were dispatched to 5209 W. 25th St, in reference to a Criminal Sexual Assault.
Upon arrival, ROs made contact with victim, Zuchel, Lorraine M. (D.O.B. 09 May 67) who related
that her roommate, Friedt, Calvin J. (D.O.B. 07 Oct 56) had touched her inappropriately. Zuchel
related to RO that she was sleeping in the living room when she was awoken by Friedt touching her.
Zuchel related that she felt Friedt touching her breasts and touching her vaginal area. Zuchel related
that Freidt went underneath her clothes to touch her. Zuchel related that Freidt never penetrated her.
Zuchel also related that this was not the first occurrence, Zuchel further related that around five
months ago, a similar incident occurred. At that time, Zuchel

A Day in the Life of Project Manager: My Daily Routine
A day in the life of a Project Manager – 1 I start off my day by going through emails and adding to
my to–do list. I then go to see the creative teams, designers and studio to brief them and make sure
they have all the bits they need to get on with the day's work. (Tick things off my to–do list.) The
account team and I have a status meeting on all the projects we have on the go. (Add a few bits to
my to–do list.) I remind the teams that we have a briefing tomorrow and that they need to get the
brief signed off by the creative director. Get back to my desk and go through some more emails,
prepare a few estimates, POs, and set up reviews. (Tick a few more things off my to–do list.) I give
Georgia May Jagger's agent a call to check the rights ... Show more content on Helpwriting.net ...
This includes the props, models, backgrounds, and timings, covering every single detail so that
nothing is left to chance, and both client and photographer know what they are getting from the
shoot. 1pm I have a spot of lunch in our restaurant. I sit on the terrace and chat about the day so far
with a few of my colleagues. 2pm The photographer arrives and we sit with the creatives and have a
run through the PPM document, to make sure we are both happy, and think of every question the
client may ask. 3pm The account director comes in with the client. Leading the meeting, I introduce
everyone, and give an intro as to how the meeting will run and what we are going to discuss. We
have 12 different print executions to produce, which entails shooting 12 models over 3 days with
Rankin – one of the world's top photographers. The end result will be 12 beautiful magazine and
poster executions. These ads will be running globally, so even my friends in far flung Australia will
be able to see the fruits of my labour – how cool. We run through all of the model choices that have
been selected by the photographer and he describes how he will shoot each model in order to best
capture the perfect image for each execution. I can't wait for the shoot date, although it will be quite
scary managing the client expectations at the shoot, and ensuring the creatives and photographer get
each execution in the bag. The meeting runs for two hours as we have so much to go

Heineken Malaysia Berhad Ratio Statement
Question (a) Heineken Malaysia Berhad was incorporated on 24 January 1964. Previously, the
Heineken Malaysia Berhad was actually using Guinness Anchor Berhad as their company name
however, while on 15 March 2016 they have change its name from Guinness Anchor Berhad to
Heineken Malaysia Berhad in order to "reflect the corporate identity and branding of the Company
and its relationship with the Heineken Group of companies. The listing of the company shares on the
Malaysia Stock Exchange is in 1965 and in 1989, Malayan Breweries (Malaya) Sdn Bhd has been
merged to widen the product base of the business. There are one brewery which also called Sungei
Way Brewery is located in Selangor. This brewery was operated by Heineken Malaysia since 1965.
... Show more content on Helpwriting.net ...
As Heineken Malaysia Berhad current ratio is 1.88:1, it actually have been exceed the ideal ratio for
a company which is 1.5:1. This has shown that Heineken Malaysia Berhad have the ability to meet
its short term liabilities. Other than that, as in 2014, the current ratio for Heineken Malaysia Berhad
is 1.42:1, this has shown that they are operating their business well in general as in 2015, the current
ratio has an improved from 1.42:1 to 1.88:1. Actually, the receivables, deposits and prepayment
from current assets in 2014 is higher than the receivables, deposits and prepayment in 2015. This is
because the amount due from a subsidiary in the receivable, deposits and prepayment section have a
significant different between 2014 and 2015 for both trade and non–trade. The trade amount due
from a subsidiary for 2014 is RM24,945,000 but in 2015, there is a zero trade amount due from a
subsidiary for the year. Moreover, the non–trade amount due from a subsidiary also have a
significant different of RM41,313,000 which because of amount in 2014 is 76,865,000 and the
amount in 2015 is 35,552,000. Although, this can actually become a problem which can drag

Communication Methods At Diageo Communication Portfolio
Diageo Communication portfolio
Author:
Durham University
Communication Portfolio
Instructor:
11 January 2015
Table of Contents
Company Overview 4
Communication Methods at Diageo 4
Recommended Communication Techniques 6
Appraisal 8
Creative Element 11
References 13
Introduction Due to stiff competition, marketing has become an essential component in the
management of organizations. According to Turnbull and Paliwoda (2012) marketing revolves
around the manner in which organisations communicate with consumers in the market. There are
two main perspectives towards the understanding of what marketing is. From one perspective, it is
the manner in which organisations communicate with their consumers regarding the existing
products and also commication that is geared towards creating positive perceptions in the consumer
market. Thus the approach points out that marketing is a tool used for value creation. The other
perspective of marketing is more comprehensive as it encompases marketing as a tool and a process
in the organization. with regards to this perspective, Challagalla, Murtha, and Jaworski (2014)
define marketing as: "the process of conception planning and execution, pricing, promotion and
distribution of goods, ideas and services." This means that marketing starts from the designing and
producing products and services, to when they are promoted and distributed to the consumers.
Marketing strategies of enhancing sales can be implemented anywhere within the

Pros And Cons Of Vacation At El Dorado Royale
Upgrade Your Vacation from All–Inclusive to Gourmet Inclusive at El Dorado Royale in Cancun
You go to Cancun for the beaches, but you stay at El Dorado Royale for the food. Sure, there are
hundreds of all–inclusive resorts littered along the stretch of white sandy beach and crystal blue
water that runs from Playa del Carmen to Cancun, but only one of them can boast the title of
Gourmet Inclusive. Guests at El Dorado Royale in Cancun's Riviera Maya get to enjoy an intimate,
adult–only experience with all the amenities one expects from a luxury resort, only with better food!
The El Dorado Royale Gourmet Inclusive experience has even won the resort a Condé Nast Traveler
Top 100 Hotel designation.
Indulge your gourmet cravings
El Dorado Royale boasts seven à la carte restaurants on its grounds with cuisines ranging from
traditional Mexican to Italian, ... Show more content on Helpwriting.net ...
Upgraded rooms are a plenty from lazy river swim–up rooms to ocean view and oceanfront.
For those looking for true seclusion, consider an upgrade to a casita. Starting at 11287 MSN (685
USD) a night, you'll enjoy a private or semi–private palapa hut with an indoor and outdoor shower,
private pool, and oceanfront terraces. Of course, plenty of upgrades exist within the casita tier
ranging from swim–up infinity pool suites to the presidential one bedroom suite complete with
butler service.
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What Is Randomized Physical Activity?
When looking at Randomized Physical Activity people are looking at any given exercise or sport
that meets the given requirements of the Physical Therapist such as vigorous sports like basketball,
hockey, football that get the heart rate up and blood flowing. Other options may include sprints or
High Intensity Interval Training, if a person does not prefer sports. No specific plan of exercise is
given to the subject, just the amount of days to perform said exercise. The most common use of
these exercises are vigorous sports that get the oxygen consumption and HR high. With this type of
exercise program doctors are usually able to also compare quality of life but the subjects are given
the opportunity to pick the specific vigorous sport or exercise they wish to perform. ... Show more
There were no specific guidelines to the exercises performed when comparing to the control group.
The participants performed moderate to vigorous activity at least 3 times a week over 3 months.
Aerobic exercises included cycling, running, swimming, various change of pace sports, gymnastics
and martial arts. This is thus the reason why this author has their own table. All other studies have a
set protocol for the patients to follow. This is a type of loose study that allows the patient to control
the type of exercise they would like to

Don T Like Meme
Immediately after the publicizing of the so–called "ban," participants across the internet made
memes commenting on this turn of events. Russians responded primarily through memes that
tangentially referred to the ban without targeting any particular figure (Figure 3). Most prominent
was a screen capture from Back to the Future II where Marty tells Doc Brown they must return to
the past. Brown replies that this is impossible because "The past has been blocked by
@roscomnadzor." Engaging in a typical function of memes, the image serves as a commonplace
whereby the facial affect (as well as an intertextual reference to the film character) serves to impose
Brown's general incredulity onto this turn of events. @RUNetMEmes also reposted a Reddit thread
which listed a series of Russian theme puns, accompanied by the line "this post is illegal in Russia."
Both these memes avoid the ... Show more content on Helpwriting.net ...
The majority of these memes intertextually linked Putin to more popular internet memes (Figure 4).
One meme put the backward hat of "Scumbag Steve," with the text "I Don't Like Meme//So I outlaw
them." Another showed "Rare Pepe," an image of a frog used to mock the claims of "rare" web
images, distributing memes from inside a trench coat. Borrowing from the larger ethos of the
memes, these iterations argue an effort to regulate discourse on the internet is fruitless as the
restrictions will anger users, who would view Putin as a "scumbag" and promote further circulation
– evidenced by Pepe promising a new black–market. Even the previously circulating Putin–based
meme "Give that Man a Cookie" joined the commentary, proclaiming, "Give that meme–maker life
imprisonment." This iteration highlights that Putin's very nature is authoritarian, as his first response
to criticism is imprisonment, framing the anti–meme clarification as another example of the non–
democratic reality of Russian

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