1. Route 2 Market Distribution Strategy We save the pennies for the pounds to follow

2. Agenda About the product The R2M Distribution Model About the Model Role of Channel Members Study of Competitor Distribution Channel Recommendations

4. The journey with chocolate lovers in India began in 1948

5. 30% Standalone Market Share in India

6. Market Leader

7. The end-to-end supply chain have been the key performance indicator

8. Loyalty of 60 million total consumers increasing at 15 million per year

9. Chocolate value share of the total impulse category is 6.1 %. Out of which Cadbury enjoys the share of 4.4%About Cadbury Dairy Milk

11. Kraft Foods Horizontal Expansion (Feb 2010)

12. DHL was conferred the ‘Best CFA of 2009; North Region’ by Cadbury India Ltd in recognition of its consistent high quality supply chain services

13. By using JIT product line, the inventory cost of Cadbury reduced from $670,000 to $200,000About Cadbury Dairy Milk

14. About the Model Role of Channel Members R2M Distribution Model

15. Managed using SAP Impulse Buy – Time, Place and Quality Utility Vertical Channel Model Designed on basis of Population >25000 & <25000 (10-25K) About The Model

17. Thane

18. Pune

19. Himachal Pradesh

20. Gwalior

21. Bangalore

22. 4 Mother Godown`

23. East Zone : Radient Enterprise

24. All expenses borne by the company

25. Charged on per cartoon basis

26. State Dipo

27. In East India for Bihar & Jharkhand

28. Nepal Market Served Through Bihar

29. No Commission System

30. Remuneration according to the no. of cartoons sold

31. Key Accounts

32. Spencer BigBazar, Spencers

33. Margin :

34. Fixed 4.5%

35. Variable 1% (Performance Debate)

36. 30 days Credit Period

38. Pandit Enterprise (South 24 Parganas)

39. Outsourced

40. Accountibility of Super Stockist (Managed in SAP)

41. Margin 5%

43. Distribution Relation

44. Wider and Deeper Network

45. Availibility

47. Thank You