1) MySQL is an open-source database management system that has adopted a dual-licensing business model. It generates revenue from services, support, and customization while remaining freely available. 2) After collaborating with SAP, MySQL saw business improvements. Moving forward, strategic options include forming additional partnerships, dedicating more resources to customer service, targeting all DBMS market segments, and focusing on advanced products and sophisticated users to generate more revenue. 3) A SWOT analysis identified strengths in performance, ease of use and popularity, but also weaknesses in functionality for large enterprises, vendor support, and suitability for mission-critical applications. Opportunities exist in growing cloud/SaaS markets and large

1. The Poster Child of Open Source Business

2. AgendaThe 3 W’s for MySQL - What? When? Why?Business Model – 2nd generation OSSMarket ScenarioCustomer AcceptanceIndustry acceptance & allianceCompetitor AnalysisSWOT AnalysisThe Strategic options for MySQL beyond 2004

3. WhyWhatWhen

4. What is MySQL?

5. Timeline

6. Why MySQL?Extend Product Line

7. Enter New Markets

8. Standard Based

9. Easy Accessibility

10. ↓TCO by 90%

11. SLA Commitments

12. Flexibility & Scalability

13. On Demand Service

14. Cost saving on upfront investment

15. Develop, Deploy & Manage High Volume Apps

16. Manage Multiple Servers

17. 24X7 Support

18. Customizable

19. Focus on Core Competency

20. Platform Independence

21. Easy Reporting & Analysis

22. ↓COGSAgendaThe 3 W’s for MySQL - What? When? Why?Business Model – 2nd generation OSSMarket ScenarioCustomer AcceptanceIndustry acceptance & allianceCompetitor AnalysisSWOT AnalysisThe Strategic options for MySQL beyond 2004

23. Business Model

24. Revenue ModelDelivery cost: Distribution via CD/downloadsPost sale services: Pay for Quick ServiceVersion Authentication: Vendors advice in which version to pickCertification and training for users and vendors

25. Business Model

26. Development CycleCoded by employees

27. Dual Licensing Model

28. Debugging

29. Quick Response

30. Cost Saving

31. Community Members

32. IBM EmployeesBusiness Model

33. Sales & MarketingViral marketingPress CoverageLow Cost Sales & Distribution ChannelDownload from websiteTelesales ServiceManaging Key AccountsDirect Sales Force↓Customer Acquisition CostFocus on conversion of free User to paid usersTry and Buy

34. Business Model

35. Support & ServicesSupport & Add-ons from developer communityInformation published on MySQLNo Manuals = No Strain on resources