Use of social mediato leverage business<br />
Use of this presentation<br />Convince the organization to go social<br />Building a social enterprise<br />CHALLENGE<br /...
We will cover<br />What is social media?<br />Why to use social media in business?<br />How to use social media in busines...
Why to use social media in business?<br />
Few data on presence of customers over internet – Indian Context<br />27.5bn searches /- month<br />
Few data on presence of customers over internet – Indian Context<br />22.7bn searches /- month<br />
Few data on presence of customers over internet – Indian Context<br />4.5mn<br />
Few data on presence of customers over internet – Indian Context<br />19mn<br />31mn<br />7mn<br />5.2mn<br />9mn<br />
Few data on presence of customers over internet – Indian Context<br />E-commerce<br />
Why Facebook?<br />
Why Facebook?<br />
Why Facebook?<br />
Why Facebook?<br />
Why Facebook?<br />
Why Twitter?<br />
Why Twitter?<br />
Why Twitter?<br />
Why Twitter?<br />
Why Blogs?<br />
Why Linkedin?<br />
Why Linkedin?<br />
Why Google?<br />
Why Google?<br />
Why Google?<br />
Why Google?<br />
Therefore presence over Google is a hygiene factor for organizationsfor a very simple reason<br />If Googlecan’t find you<...
HOW???<br />
Jargon : Profiling<br />
Jargon : Core Competency <br />
Remember MC Classes???<br />
Building a social enterprise<br />
Analyzing your brand<br />Facebook Fan Page<br />Twitter Page<br />LinkedIn Page<br />Wiki Page<br />Company Blogs<br />Go...
Executing online campaign<br />Activities<br />CPC<br />PPC<br />Facebook<br />Analytics<br />Keywords<br />Link Building<...
Tracking your brand<br />Tracking your campaign<br />ANALYTICS!<br />
SME Rush<br />Social Mention<br />Google Analytics<br />Trends<br />
Social Media for CRM<br />
Who all are doing it rightly?<br />
Recruitment<br />Offers<br />Contests<br />Involvement<br />Product Design<br />Celebration<br />Ad Campaign<br />Design<b...
SongshareContestsOffersBiggest FanQuestionsYoutubePollDiscussionsRakshaBandhan Plans<br />
Moral of the storygo social or go home…<br /><ul><li>Dominic Barton</li></ul>MD, McKinsey & Company, Inc.<br />Thank you f...
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Use of social media to leverage your business

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Use of social media to leverage your business

  1. 1. Use of social mediato leverage business<br />
  2. 2. Use of this presentation<br />Convince the organization to go social<br />Building a social enterprise<br />CHALLENGE<br />EASY<br />
  3. 3. We will cover<br />What is social media?<br />Why to use social media in business?<br />How to use social media in business?<br />Who all are doing it right?<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. Why to use social media in business?<br />
  9. 9. Few data on presence of customers over internet – Indian Context<br />27.5bn searches /- month<br />
  10. 10. Few data on presence of customers over internet – Indian Context<br />22.7bn searches /- month<br />
  11. 11. Few data on presence of customers over internet – Indian Context<br />4.5mn<br />
  12. 12. Few data on presence of customers over internet – Indian Context<br />19mn<br />31mn<br />7mn<br />5.2mn<br />9mn<br />
  13. 13. Few data on presence of customers over internet – Indian Context<br />E-commerce<br />
  14. 14. Why Facebook?<br />
  15. 15. Why Facebook?<br />
  16. 16. Why Facebook?<br />
  17. 17. Why Facebook?<br />
  18. 18. Why Facebook?<br />
  19. 19. Why Twitter?<br />
  20. 20. Why Twitter?<br />
  21. 21. Why Twitter?<br />
  22. 22. Why Twitter?<br />
  23. 23. Why Blogs?<br />
  24. 24. Why Linkedin?<br />
  25. 25. Why Linkedin?<br />
  26. 26. Why Google?<br />
  27. 27. Why Google?<br />
  28. 28. Why Google?<br />
  29. 29. Why Google?<br />
  30. 30. Therefore presence over Google is a hygiene factor for organizationsfor a very simple reason<br />If Googlecan’t find you<br />Neither will anybody else<br />
  31. 31. HOW???<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. Jargon : Profiling<br />
  37. 37. Jargon : Core Competency <br />
  38. 38. Remember MC Classes???<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Building a social enterprise<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51. Analyzing your brand<br />Facebook Fan Page<br />Twitter Page<br />LinkedIn Page<br />Wiki Page<br />Company Blogs<br />Google<br />Affiliate Sites<br />Linking<br />
  52. 52.
  53. 53. Executing online campaign<br />Activities<br />CPC<br />PPC<br />Facebook<br />Analytics<br />Keywords<br />Link Building<br />
  54. 54. Tracking your brand<br />Tracking your campaign<br />ANALYTICS!<br />
  55. 55. SME Rush<br />Social Mention<br />Google Analytics<br />Trends<br />
  56. 56. Social Media for CRM<br />
  57. 57.
  58. 58.
  59. 59. Who all are doing it rightly?<br />
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66. Recruitment<br />Offers<br />Contests<br />Involvement<br />Product Design<br />Celebration<br />Ad Campaign<br />Design<br />Lead Generation<br />
  67. 67. SongshareContestsOffersBiggest FanQuestionsYoutubePollDiscussionsRakshaBandhan Plans<br />
  68. 68.
  69. 69.
  70. 70.
  71. 71.
  72. 72. Moral of the storygo social or go home…<br /><ul><li>Dominic Barton</li></ul>MD, McKinsey & Company, Inc.<br />Thank you for your patience<br />

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