1. MART Comprehensive Rural Marketing Solutions

3. Our Services RESEARCH STRATEGY PILOTING SCALE UP TRAINING Qualitative & Quantitative Develop marketing strategies on product development, last mile distribution, below the line communication Apply Strategy in Contained Geography to test relevance and effectiveness Scale up Strategy based on learning from pilot & Handhold client for scale up implementation Rural Sensitization

5. MART’s Implementation Capability Developing a Concept  Pilot  Developing Model  Scale Up Rasoi Ghar HPCL

7. HP Gas

9. HP Gas

10. Developing a Biomass Stove Shell Foundation MART’s Implementation Capability Developing a Product Concept  Prototype testing  Product Launch

12. Shell Foundation

14. Shell Foundation

15. LAST MILE DISTRIBUTION MART’s Implementation Capability Developing a Concept  Pilot  Developing Model  Scale Up

18. HUL Rural Coverage Strategy Accessibility Turnover / market Low High High Low Project Shakti – Women's Empowerment Combined IDC Indirect Coverage 5000+ pop villages Shakti 1000 – 2000 pop villages Streamline 2000 – 5000 pop villages

19. Coverage Process Star Seller Star Sellers take reach beyond motorable roads Rural Distributor (RD) Star Seller Star Seller Project Shakti – Women's Empowerment

21. Process Business concept explained to the group women Women get consent from family and husband Entrepreneurial women selected and appointed Women trained on prices, discounts, buying, selling, brand communication etc Project Shakti – Women's Empowerment

24. Developing Low Cost distribution Model

30. Improving Access to Health Services MART’s Implementation Capability Developing a Concept  Pilot  Developing Model  Scale Up

33. Project Arogya

37. RURAL PROMOTION: TATA SHAKTI