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Promoting Advocacy Through Online Media


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This is a presentation of Blogger Kevin Ray Chua on the use of social media for one's advocacy. This was presented last February 2, 2011 at the CIT University AVR.

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Promoting Advocacy Through Online Media

  2. 3. | Filipinos are social people . Loves to share , sometimes responsible and sometimes not .
  3. 4. | Most of us have our own advocacies like environmental protection to press freedom . From computer literacy to ending poverty .
  4. 5. | In this SHARE ERA , how do we make use effectively of the online media? Don’t do it for the sake of having it if you’re not passionate at all.
  5. 6. | The hours you spend on online media can ripple change .
  6. 8. | <ul><li>TWITTER </li></ul><ul><li>Allows you to share anything in 140 characters </li></ul><ul><li>Instant and real-time </li></ul><ul><li>The more followers, the more impact </li></ul><ul><li>Use @ tag to reply on big wigs </li></ul>
  7. 9. | TWITTER You are going to need a two to three tweets to interact, build your story, educate, and tweet the link.  Be as personal as possible to your branding.  Tweet what the cause means to you, ask your followers what they know about the cause, tweet interesting facts, then tweet the link.  Most importantly, do not hit and run or it will come across as a curiosity piece. Shorten the link with a url shortener, such a or Hootsuite .  Be sure to leave 15 characters in the tweet with the link so it can be retweeted by your friends.
  8. 10. |
  9. 12. | <ul><li>FACEBOOK </li></ul><ul><li>Internet = Facebook </li></ul><ul><li>Effective tool for sharing </li></ul><ul><li>Creates personal touch on your advocacies </li></ul><ul><li>Allows you to create pages and causes for your advocacies </li></ul><ul><li>Provides meet-up tools </li></ul>
  10. 13. | FACEBOOK Copy the link and open your personal Facebook profile in a new browser.  Under the “News Feed”, click on the “link” icon. The link icon looks like a tack holding a piece of paper upright.  Paste the link into the box that opened up and click “Attach”. A picture from the site and the first few lines of the page’s text should appear.  Click through the picture thumbnail options for an appropriate one.  Most importantly, a second box opens up to “Say something about this link…”. Write a short note about what the link means to you personally.  Click the blue “share” button to send the update into your friend’s news feed.
  11. 14. |
  12. 16. | <ul><li>BLOGGER </li></ul><ul><li>Free </li></ul><ul><li>Customizable </li></ul><ul><li>Provides simple solution for your online presence </li></ul><ul><li>Effective and most popular tool in spreading your thoughts </li></ul>
  13. 17. | BLOGGER Be personally involved, trust your audience and make sure that your audience knows these are your feelings.  Pull from all the resources you have in front of you. You are an advocate with a passion.  The story of your connection to the cause is going to have more power than an informational analysis. If you have questions yourself, you will quickly get an answer if you call up the organization and ask for their media relations department.  They will most likely email you what you need.
  14. 18. |
  15. 19. | <ul><li>EXAMPLES </li></ul><ul><li>Hello Garci Tapes </li></ul><ul><li>Obama 2008 Campaign </li></ul><ul><li>Palawan Subterranean Park Campaign </li></ul><ul><li>Efren Peñaflorida Campaign </li></ul><ul><li>Change your FB Profile Picture Campaign </li></ul><ul><li>Ondoy and Pepeng Online Help Campaign </li></ul>
  16. 20. | <ul><li>WHY USE IT? </li></ul><ul><li>Free and Accessible </li></ul><ul><li>Complements with word mouth </li></ul><ul><li>Youth sector is a strong market and even the adult sector is catching up </li></ul><ul><li>It’s the future. Before it was the newspaper, then radio, then TV, and now online media </li></ul>
  17. 21. | Online media alone is not enough . How you use it will always matter .
  18. 22. | Keep in mind, your strategy is your heart .
  19. 23. | Daghang Salamat Ug Maayong Hapon! :D