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PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Merchant Policies
Search Abuse And Links Policy
PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidentialPropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Search Abuse Policy
Shopclues catalog provides product information through attributes that
help in product discovery and help buyers purchase right product. As
Marketplace, ShopClues aims to maintain sanctity of this information to
ensure right discovery for our buyers. Search abuse is any practice that
results in searches in shopclues.com or mobile app returning irrelevant
listings. This violation most often is a result of use of popular brand
names in certain catalog attributes or other inappropriate ‘keywords’
for the purpose of diverting users to a listing. Certain use of brand
names may also constitute trademark infringement and could expose
sellers to legal liability.
PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidentialPropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Types of Search Abuse
Keyword abuse
Keywords that are not shown to the customer on shopclues.com
and mobile app but are used to return results of listings when
searched. Keyword abuse is the practice of including brand names
or other inappropriate information in ‘keywords’ attribute. For
example, using popular brands like ‘Fastrack’, ‘Titan’, etc. while
listing watches, when the product listed does not belong to the
mentioned brand.
Catalog attributes abuse
Catalog attribute abuse is the practice of including misleading
information in order to catch attention of customers. This not only
results in wrong search results but also provides wrong information
to customers
PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidentialPropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Types of Search Abuse
Brand Name and logo abuse
Including brand name or company logo in seller listing other than
the specific brand name used by the company that has
manufactured the listing is not allowed. Certain uses of brand
names may constitute trademark infringement and could expose
seller to legal liability. Sellers are permitted to use third-party
company logos only if they have the license or permission to use
such logos.
PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidentialPropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Penalty Actions
Violations of this policy may result in a range of actions, including but
not limited to the following:
• Listing cancellation
• Store suspension
• Limits on account privileges
• Account suspension
• Loss of Top Rated Merchant status
PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidentialPropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Links Policy
ShopClues, merchants are expected to fill-in all required information in
the listing attributes provided. However, seller can include links that are
solely intended to provide additional details about the items. These
links include
• Additional images,
• Technical specifications,
• Manufacturer warranties,
• And other information that can help buyers make an informed
purchasing decision.
Links to a third-party provider's Website, such as image hosting sites,
payment processors or courier companies may also be allowed
PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidentialPropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Links Policy
ShopClues doesn't allow links to non-ShopClues sites or content where
other items are offered for sale. ShopClues continually reviews links on
the site and reserves the right to block any link considered unsafe for
our members.
As a Seller, please make sure that your listing follows links policy of
ShopClues. If it doesn't, it may be removed, and you may be subject to
a range of other actions, including limits on your selling privileges
and/or suspension of your account.
PropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidentialPropertyofCluesNetworkPvt.Ltd.-Strictlyprivate&confidential
Thank You
Please connect with us through

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Search abuse and links policy