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NELSON ALEX TRENDSETTERS St. Joseph's institute of Management

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TRENDSETTERS

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MARKETING PEOPLE MUST AWARE OF Who are his customer? What are their needs? What must he do to meet their needs ? TRENDSETTERS

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Types of market <ul><li>Consumer market </li></ul><ul><li>Business market </li></ul><ul><li>Global market </li></ul><ul><li>Non-profit & governmental market </li></ul>TRENDSETTERS

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Roles of marketer in consumer market <ul><li>Segmenting the market </li></ul><ul><li>Targeting </li></ul><ul><li>positioning </li></ul>TRENDSETTERS

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Role in Business Market <ul><li>To build up strong sales force, to give proper demo of their product </li></ul><ul><li>Pricing & building reputation for the company </li></ul>TRENDSETTERS

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Roles of marketer in global TRENDSETTERS Customizing for different markets.

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Roles of marketer in non-profit market <ul><li>pricing </li></ul>TRENDSETTERS

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OBJECTIVE TRENDSETTERS The roles of a marketing person in an organization are to understand consumer, create customer value and build strong customer relationships.

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Roles of a Marketing Manager <ul><li>Instilling a marketing led ethos throughout the business </li></ul><ul><li>Researching and reporting on external opportunities </li></ul><ul><li>Understanding current and potential customers </li></ul><ul><li>Managing the customer journey (customer relationship management) </li></ul><ul><li>Developing the marketing strategy and plan </li></ul><ul><li>Management of the marketing mix </li></ul><ul><li>Managing agencies </li></ul>TRENDSETTERS

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Roles of a Marketing Manager <ul><li>Measuring success </li></ul><ul><li>Managing budgets </li></ul><ul><li>Ensuring timely delivery </li></ul><ul><li>Writing copy </li></ul><ul><li>Approving images </li></ul><ul><li>Developing guidelines </li></ul><ul><li>Making customer focused decisions </li></ul>TRENDSETTERS

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Roles of a Marketing Manager <ul><li>Creating an effective marketing plan </li></ul><ul><li>Managing innovation process </li></ul><ul><li>Customer service strategy </li></ul><ul><li>Brand management </li></ul><ul><li>Managing brand equity </li></ul><ul><li>Developing creative thinking skills </li></ul><ul><li>Managing customer service </li></ul>TRENDSETTERS

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values <ul><li>Bundle of values </li></ul><ul><li>quality, quantity, low cost, user friendly </li></ul><ul><li>Strong relationship </li></ul>TRENDSETTERS

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Dare to venture TRENDSETTERS

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JIM TRENDSETTERS

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THANK 'U‘ FRIENDS TRENDSETTERS