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Roles of marketing manager


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roles of a marketing manager from jim

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Roles of marketing manager

  1. 1. NELSON ALEX TRENDSETTERS St. Joseph's institute of Management
  3. 3. MARKETING PEOPLE MUST AWARE OF Who are his customer? What are their needs? What must he do to meet their needs ? TRENDSETTERS
  4. 4. Types of market <ul><li>Consumer market </li></ul><ul><li>Business market </li></ul><ul><li>Global market </li></ul><ul><li>Non-profit & governmental market </li></ul>TRENDSETTERS
  5. 5. Roles of marketer in consumer market <ul><li>Segmenting the market </li></ul><ul><li>Targeting </li></ul><ul><li>positioning </li></ul>TRENDSETTERS
  6. 6. Role in Business Market <ul><li>To build up strong sales force, to give proper demo of their product </li></ul><ul><li>Pricing & building reputation for the company </li></ul>TRENDSETTERS
  7. 7. Roles of marketer in global TRENDSETTERS Customizing for different markets.
  8. 8. Roles of marketer in non-profit market <ul><li>pricing </li></ul>TRENDSETTERS
  9. 9. OBJECTIVE TRENDSETTERS The roles of a marketing person in an organization are to understand consumer, create customer value and build strong customer relationships.
  10. 10. Roles of a Marketing Manager <ul><li>Instilling a marketing led ethos throughout the business </li></ul><ul><li>Researching and reporting on external opportunities </li></ul><ul><li>Understanding current and potential customers </li></ul><ul><li>Managing the customer journey (customer relationship management) </li></ul><ul><li>Developing the marketing strategy and plan </li></ul><ul><li>Management of the marketing mix </li></ul><ul><li>Managing agencies </li></ul>TRENDSETTERS
  11. 11. Roles of a Marketing Manager <ul><li>Measuring success </li></ul><ul><li>Managing budgets </li></ul><ul><li>Ensuring timely delivery </li></ul><ul><li>Writing copy </li></ul><ul><li>Approving images </li></ul><ul><li>Developing guidelines </li></ul><ul><li>Making customer focused decisions </li></ul>TRENDSETTERS
  12. 12. Roles of a Marketing Manager <ul><li>Creating an effective marketing plan </li></ul><ul><li>Managing innovation process </li></ul><ul><li>Customer service strategy </li></ul><ul><li>Brand management </li></ul><ul><li>Managing brand equity </li></ul><ul><li>Developing creative thinking skills </li></ul><ul><li>Managing customer service </li></ul>TRENDSETTERS
  13. 13. values <ul><li>Bundle of values </li></ul><ul><li>quality, quantity, low cost, user friendly </li></ul><ul><li>Strong relationship </li></ul>TRENDSETTERS
  14. 14. Dare to venture TRENDSETTERS