4. Media -> Medium -> Communication
Main idea:
Media: “the main means of mass communication
(broadcasting, publishing, and the Internet), regarded
collectively.” – Plural form of medium
• Conveying a message
• Multimedia- using one or more type of medium
6. Intro to digital media
Analog vs Digital
• ANALOG: “elating to or using
signals or information represented
by a continuously variable physical
quantity such as spatial position or
voltage.”
• DIGITAL: (of signals or data)
expressed as series of the digits 0
and 1, typically represented by
values of a physical quantity such
as voltage or magnetic
polarization.
• https://www.youtube.com/watch?v=b
tgAUdbj85E
8. Technicalities
• Digital- comes from binary digits or bits
• Bits- combination of both binary and digits.. Woah!
• Units of memory, whereby information is stored.
• 8 bits = byte
• 1KB = 1,024 bytes
• 1MB = 1024 kilobytes
• Binary/ double digits- value of 0s and 1s that make up computer data.
9. Think Pair Share
Why multimedia as an art practice..?
• Why Not?
• How can multimedia be applied to my art practice?
• How can multimedia influence, expand, or help prepare me in
my studio?
• Name an artist or designer working with multimedia and
applying it to an inter-displinary art practice.
• I completely disagree because…
10. A couple of multimedia inter-disciplinary
based artists…
15. Video of the Day
Isabella Rosselini
https://www.youtube.com/watch?v=X4tsEnGLKE4
How is this intermedia?
How is it relevant to digital media?
What is the concept of this?
How are more than one disciplines coming together in this video?
19. Non-Universal Principles of ART!
• Knowing the rules enables you to bend and/or break them (eg. Glitch
Art)
• Your artistic view on things enables you to find new ways of
understanding/evaluating/interpreting and realizing content
• Digital Media not only enables you to iterate these ideas faster but also
provides more tools that help you through the process
Editor's Notes
Mulit/intermedia- Used by combing multiple mediums/ media to convey a message. It can also be viewed as the interaction between multiple mediums in order to construct one cohesive piece of work. Most of our everyday interactions involve using multi media interfaces; from cell phones, ATMs, laptops, parking meters, and now, even vending machines, we are interacting with some type of multimedia presentation.
Anything that has Text, images, videos, interactivity, and screen displays are all considered Multi media designs. Did you use your card to pay for your parking ticket this morning? Even parking meters have now become digitized with multi media displays
Marshall McLuhan – leading and influential media communication theorist. ”medium that shapes & controls the scale and form of human association and action.” Focus should not be on the context of what is being said, but instead the medium by which it is delivered. Subject matter- irrelevant. Delivery format- crucial factor.
Analog vs digital: In other countries, the analog to digital conversion is still occurring, still occurring in general (everywhere)- How can analog be converted to digital? – Analog to digital converters
Have students get into pairs and discuss then share
The seven elements of art are the building blocks any artwork, not only that but they are used to analyze and interpret works of Art as well. You might thing these apply only to traditional mediums such as painting or photograph but when you look closer you’ll see their use in the composition of a digital image or video as well, without them the chaotic representation that results won’t be easily understood by the audience. Or would it? Later we’ll look at the counter argument!
The principles of Art are the “rules” or guidelines that we use to create a work of Art. They are incorporated to organize or arrange the structural elements of design.
Balance – is the visual equalization of the elements of art
Proportion – Is the relationship in size between the components that the artwork is made of
Emphasis – How to make a component of a work to become the focal point
Unity – Is the wholeness and togetherness of a work of art
Variety – Is to combine the art elements to increase visual interest
Unity and variety are related, they are the creative use of art elements, that is to say we use a combination of art elements in an interesting way to achieve them, for instance the combination of sizes, color and the texture of a mountain that you are taking a picture of.
Rhythm/Movement – is to use the visual elements to produce the “feel” of movement! The hand of a person reaching for an object in the scene is one example.
Contrast – Is the difference between two or more elements of art, if it’s color and texture then it’s the difference between the two color, say black and white and the texture say soft vs rough
Repetition – As the name suggests is repeating an element many times for instance to achieve another principle which is…
Form ground relationship – Is the relationship between a from and its background.
