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The Challenges (and Promise!) of Multiplatform Production

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This talk discusses the business case for multiplatform game development. It was given at GDC Online Austin on October 9, 2012, by Adam Gutterman, Director, Games Monetization for Unity Technologies.

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The Challenges (and Promise!) of Multiplatform Production

  1. 1. The Challenges (and Promise!) of Multiplatform Production Text Adam Gutterman Director, Games Monetization Unity Technologies
  2. 2. What’s Multiplatform?
  3. 3. What’s Cross Platform?
  4. 4. What’s Cross Platform?
  5. 5. What’s Cross Platform?
  6. 6. What’s Cross Platform? A game is cross platform when (near) identicalversions are published across distinct platforms.
  7. 7. What’s Multiplatform?
  8. 8. What’s Multiplatform? A multiplatform game is a crossplatform game implemented with server side components thatpreserve game states, allowing multiple clients to access saved game states.
  9. 9. What’s Multiplatform?
  10. 10. What’s Multiplatform?
  11. 11. Perfunctory Outline
  12. 12. Perfunctory Outline● Game Design
  13. 13. Perfunctory Outline● Game Design● Pricing
  14. 14. Perfunctory Outline● Game Design● Pricing● Authoring
  15. 15. Perfunctory Outline● Game Design● Pricing● Authoring● Third Party and Platform tech
  16. 16. Perfunctory Outline● Game Design● Pricing● Authoring● Third Party and Platform tech● HTML5
  17. 17. Perfunctory Outline● Game Design● Pricing● Authoring● Third Party and Platform tech● HTML5● Funzio
  18. 18. Perfunctory Outline● Game Design● Pricing● Authoring● Third Party and Platform tech● HTML5● Funzio● The Promise
  19. 19. Web Mobile
  20. 20. Web Mobile
  21. 21. Web Mobile
  22. 22. Web Mobile
  23. 23. Web Mobile
  24. 24. Web Mobile
  25. 25. Web Mobile
  26. 26. Web Mobile
  27. 27. Web Mobile
  28. 28. Web Mobile
  29. 29. Web Mobile
  30. 30. Web Mobile
  31. 31. ?
  32. 32. 3D on iOS
  33. 33. Web Engineer
  34. 34. “Sending our Facebook traffic to mobile won’t give the lift that we arelooking for. The mobile game has to stand alone. The scale comes fromsharing the assets and the IP across games.” - Anil Dharni, Funzio cofounder
  35. 35. safeandsecureig.org
  36. 36. Thanks!● Fill out your evaluations! Please!!● Check out Unity at Unity3D.com● Follow me on Twitter: @adamgutterman● Q&A

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