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Empathy
Step 1:
The way in which the issue of potholes
in South Africa affects users of the
road’s vehicles
The damage potholes can cause to
vehicles
http://www.angieslist.com/files/styles/adslider_full/public/Pothole_0.jpg?itok=K-CJ3eO5
• Potholes can cause a lot of damage to vehicles, as seen in
Image 1, this is extremely frustrating for vehicle owners as
they have to now pay money to get the damages to their
vehicle repaired while the causes for the damage is out of
their hands.
• Potholes are found everywhere in our country and it generally
takes quite a while for the municipality to fix these potholes.
The government is also not fully aware of every pothole that
are on our roads so it is difficult for them to spot every one
of them to fix.
• Potholes are a danger to users of the roads and no one wants
to incur extra expenses from something that is not their fault
Why will our app be
successful?
• It helps the government/municipality to easily identify and
locate potholes all over the country making it easier for the
government to have these potholes fixed as there is a logical
ordering system on identifying and locating the potholes
• It helps the users of the road to identify and locate potholes
that could damage their car and therefore the users can
decide on a different route with no/less potholes or decide to
drive more cautiously as they are aware of the potholes

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Step 1 Empathy INF GA 01

  • 1. Empathy Step 1: The way in which the issue of potholes in South Africa affects users of the road’s vehicles
  • 2. The damage potholes can cause to vehicles http://www.angieslist.com/files/styles/adslider_full/public/Pothole_0.jpg?itok=K-CJ3eO5
  • 3. • Potholes can cause a lot of damage to vehicles, as seen in Image 1, this is extremely frustrating for vehicle owners as they have to now pay money to get the damages to their vehicle repaired while the causes for the damage is out of their hands. • Potholes are found everywhere in our country and it generally takes quite a while for the municipality to fix these potholes. The government is also not fully aware of every pothole that are on our roads so it is difficult for them to spot every one of them to fix. • Potholes are a danger to users of the roads and no one wants to incur extra expenses from something that is not their fault
  • 4. Why will our app be successful? • It helps the government/municipality to easily identify and locate potholes all over the country making it easier for the government to have these potholes fixed as there is a logical ordering system on identifying and locating the potholes • It helps the users of the road to identify and locate potholes that could damage their car and therefore the users can decide on a different route with no/less potholes or decide to drive more cautiously as they are aware of the potholes