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S

A V

E M A

T

E

S

Build savings, make money.
With help from your mates.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 1

CONFIDENTIAL
CONTENTS
•

Overview

•

Market definition

•

Company Structure

•

Background to savings clubs

•

Governance - important processes

•

Demo

•

User Experience Flow

•

Our product - Savemates clubs

•

User Experience - Handling Defaults

•

The business vision - Positive personal finance

•

Anti-Money Laundering and Fraud Prevention Strategies

•

Marketing plan

•

Security and Technology Platform Overview

•

Competitors

•

Technical Architecture Overview

•

Team

•

Pay-in Process / Payment Flow

•

Financial projections

•

Pay-out Process / Payment Flow

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

Appendix:

PAGE 2

CONFIDENTIAL
OVERVIEW
WHAT IS SAVEMATES?

•

Savemates is a peer to peer savings and loan service.

HOW DOES IT WORK?

•

Users pay in a pre-agreed monthly amount to

We enable groups of trusted friends to create and
manage ongoing monthly savings clubs that ensure

•

in at the start of the month, one member of the

saving through shared social commitment.
•

their Savemates club. Once everyone has paid
club gets the total balance paid out to them. This
is repeated until everyone has had a payout.

We think of it as ‘weightwatchers for savings’
We aim to build Savemates into a large, defendable
consumer finance brand - the consumer champion at
the heart of the P2P finance revolution.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

•

Payouts can be transferred to your bank
account, or used to take advantage of one of our
P2P Savings deals, typically earning 5%
interest.

PAGE 3

CONFIDENTIAL
CONSUMER FINANCE LANDSCAPE
The consumer finance market in the UK is
completely broken. Relationship between
the big banks and their customers is

89% £8.9BN

Customers are routinely mis-sold overly
complex products that get them into further
financial trouble - while bosses and bankers
get ever bigger bonuses and public bailouts.

TOTAL PPI MIS-SELLING COMPENSATION PAYOUTS TO

BANKERS TO ACT IN THEIR INTEREST

JANUARY 2013 (FURTHER £4BN EARMARKED SO FAR)

Source - Which? consumer survey 2012

characterized by mistrust and hatred.

OF CUSTOMERS DON’T TRUST

Source - FSA

HSBC £2.8BN
MOST VALUABLE BANKING BRAND

TOTAL FINES PAID BY HSBC IN 2012 FOR MIS-SELLING,

Source - WPP Brandz survey 2012

MONEY LAUNDERING AND TERRORIST FINANCING
Source - BBC

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 4

CONFIDENTIAL
CONSUMER FINANCE LANDSCAPE
To combat fear and uncertainty saving is on the rise . . . and P2P lending firms are growing off the back of it

8.09% 5%
AVERAGE MONTHLY INCOME SAVED Q4

2012 GROWTH IN UK DEPOSITS

2102 (HIGHEST ON RECORD)

900
600
300
0
2006

2007

2008

2009

2010

2011

2012

Source - Mintel

TOTAL P2P LOANS FROM U.S STARTUPS ‘LENDING CLUB’ AND ‘PROSPER’

Source - NS&I 2013 survey

Source - Techcrunch

£80Bn £111 £12.3Bn 5%
TOTAL HOUSEHOLD SAVINGS 2012

AVERAGE MONTHLY SAVINGS AMOUNT

PREDICTED SIZE OF BUSINESS P2P LENDING MARKET

TYPICAL RETURN FOR ZOPA LENDERS

Source - NS&I 2013 survey

Source - NS&I 2013 SURVEY

Source - NESTA report, 2013

Source - Zopa

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 5

CONFIDENTIAL
BACKGROUND TO SAVINGS CLUBS

•

Savemates is based on an existing concept called a Rotating Savings

LOCAL NAMES FOR ROSCAS

and Credit Association (ROSCA).

•

“Tontine, Tibissiligbi, Pari,
Song-taaba, Chilemba,
Stockfair, Kutu, Kootu,
Kongsi, Tontine, Hui, Main,
Kut Kutunderrera, Throw a
box, Boxi money, Syndicate,
Tanda, Chit Funds, Cheetu,
Khatta, Sanduk, Sandook
Box, Savemates”

ROSCAs are used all over the world, generally by poorer communities
to build savings and financial independence. They have a huge variety
of names - See box

•

Indeed, ROSCAs are generally the first step that money based societies
take towards to banking. After ROSCAs comes Credit Unions
(essentially ROSCAs with asymmetric payouts and interest on loans)

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 6

CONFIDENTIAL
SAVEMATES

Build savings, make money.
With help from your mates.
ELEVATOR PITCH:
“Weightwatchers for saving”
SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 7

CONFIDENTIAL
DEMO

PLEASE VISIT:

www.savemates.com

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 8

CONFIDENTIAL
WHY USE SAVEMATES TO SAVE?
1

2

3

SAVING IS HARD.

SAVING IS BORING.

SAVING IS POOR VALUE.

SAVEMATES IS EASY.

SAVEMATES IS FUN.

SAVEMATES MAKES YOU MONEY.

The temptation is always to skip a

Compared to spending, saving is

Current UK short term savings

payment or use debt to bridge

dull as ditchwater.

accounts will earn you around 1%

income gaps.

Savemates helps overcome this by

interest - and that’s if you managed to
actually save something.

Savemates helps overcome this

providing fun and engaging social

through a shared commitment,

savings models including vote,

Our Savemates P2P savings deals can

and everything is automagic.

shuffle and bid.

earn you 5%+ on your pay-out.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 9

CONFIDENTIAL
THE SAVEMATES PRODUCTS
1

2

?

?

3

4

?

?

‘TURN’.

‘VOTE’.

‘SHUFFLE’.

‘BID’.

GREAT FOR FAMILIES

GREAT FOR COMMUNITY GROUPS

GREAT FOR WORK COLLEAGUES

GREAT FOR SMALL BUSINESSES

The simplest Savemates

A fun voting mechanic lets

Payout order is random,

A more complex product.

group. Payouts are

members pitch each other

creating a fun shared event

Members bid (high or low)

ordered by the group

why they should get the

on pay day - but eventually

in a monthly auction to

creator.

payout this month

everyone wins.

determine payout order.

Fee: 1% on payouts

Fee: 1% on payouts

Fee: 1% on payouts

Fee: 20% on rollover

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 10

CONFIDENTIAL
THE VISION: POSITIVE PERSONAL FINANCE
At the heart of the Savemates business lies a simple but powerful

OUR BRAND

mission - to make money a positive force in our customers lives.

•

•

We will build the next great internet personal
finance brand.

•

Savemates customers save together with people they trust and love
who help them reach their goals

•

Savemates will be the consumer brand of choice at
the heart of the P2P finance revolution, putting
individuals and the people they love in control of

•

their financial lives.

By building their savings can take control of their financial lives, and
reduce their reliance on debt.

•

Again, ‘weightwatchers for savings’ is a valuable
touchpoint - most the weight loss industry is

•

If they choose to make money from their savings through our P2P
savings offers they’re then lending to real people and small

characterized as dodgy and suspect claims. In
contrast weightwatchers is a true community, with
a proven weight loss method - and its fun!

businesses,

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 11

CONFIDENTIAL
MARKETING PLAN
Primary segments
•

Families

they have created.
•

Savemates marketing will mainly be done by our primary
users asking their friends and families to join the groups

•

•

Colleagues

We will therefore focus our direct marketing efforts on
influencing these primary users, who we believe to be
influencers themselves.

•

We will also develop the Savemates brand as the voice of
the consumer in the P2P finance landscape - offering
content and support for savers and people looking to get
back in control of their money.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

Secondary segments
•

Existing cash ROSCA operators

•

Community groups

Channels
•

Direct PR

•

Content marketing via Savemates brand

•

Digital advertising - Google Adwords and Facebook

•

Partner marketing - working with trusted partners

PAGE 12

CONFIDENTIAL
COMPETITOR ANALYSIS
Option: Save into a standard saving account

Option: Unsecured personal loan

Option: Join an existing ROSCAs

Players

Big Finance - HSBC, Lloyds, HBOS, Barclays etc

Big Finance - HSBC, Lloyds, HBOS, Barclays etc
Direct lenders Credit card co’s - First Capital, Virgin, Barclaycard
etc

Various - community level initiatives

Strengths

Trusted brands (debatable!)
Convenient for existing customers

Brand (debatable!)
Ease of access
Get your money tomorrow

Already established

Weaknesses

No motivation to ensure saving
Complex product portfolios
Very poor interest rates
General consumer hatred

High interest rates
Complex product portfolios
General consumer hatred

Organisational and business models not
equipped for scale
Cash systems unattractive to busy people

Our advantage

Get money quicker (for most users)
Results - you will save + its fun
Better rates if P2P saving offer taken up
Non-Toxic Brand

Low interest rates - essentially free
Non-Toxic Brand

Scale
Brand
Technology / Security

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 13

CONFIDENTIAL
TEAM
DANIEL MC ALEESE
Daniel is Savemates Skilled Person and Compliance Advisor. He
supports Nick with Savemate’s Compliance monitoring and AML
and Fraud prevention activity. Daniel is an ex-regulator, and now
NICK MARSH

STEF LEWANDOWSKI

PAUL BIRCH

Nick is a Director of Savemates

Stef is a Director of Savemates

Paul is a Director of

Ltd. and our CEO and CCO.

Ltd. and our CTO.

Savemates Ltd. and our angel

supports several financial services companies with compliance

investor.

issues through his company Robinson Mack Ltd.
MARTIN CAMPBELL
Martin is Savemates marketing advisor. Previously he was head

Nick is an experienced digital

Stef is an experienced software

product designer and

engineer and technical

Paul is an active angel investor

of media at Zopa Ltd. Before that he designed financial products

entrepreneur.

architect.

based in London and sits on

for Virgin Direct and Aviva.

He was previously Managing

He was previously co-founder

Director of Sidekick Studios, a

and CTO of Aframe.com, a VC

London based innovation agency,

the boards of several high
growth technology businesses.

SIMON DEANE-JOHNS

backed professional video

He was previously co-founder

Simon is Savemates general counsel. Previously he was chief

and has designed products and

startup. Prior to this he founded

of Bebo.com which sold to

legal advisor to Zopa Ltd and now advises several UK based

services for Aviva and Barclays.

and ran a digital agency.

AOL in 2008 for $850M.

financial services startups including Savemates.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 14

CONFIDENTIAL
HOW WE MAKE MONEY
•

There are four revenue streams in the Savemates business.

ASSUMPTIONS USED TO BUILD OUR
PROJECTIONS

•

•

Fees. We charge 1% on all payouts for our simple products.
Partner fees. We earn commission for referring customers to savings

•

Average group saves £1000 per month

•

20% monthly growth rate in group numbers
(softening after first year)

products and other deals when they collect their payout.
•

•

Data sales. We have unique data about our customers, including who
they trust to advise them about money, when they have money to spend
etc.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

5% of payouts convert to partner product,
earning 10% commission.

•

Data sales income not included

PAGE 15

CONFIDENTIAL
PROJECTIONS
Year 1

Year 2

Year 3

Year 4

Year 5

Total groups

1392

15,524

74,884

188,600

352,616

Total balance

£1.39M

£15.52M

£74.88M*

£188.6M

£352.6M

Income(1)

£80, 271

£1,270,166

£8,064,677

£25,338,859

£51,688,819

Fixed costs(2)

£148,625

£80,221

£509,348

£1,600,349

£3,264,557

Gross Profit

-£68,354

£1,189,945

£7,555,329

£23,738,510

£48,424,262

Overheads(3)

£211,000

£480,000

£1,500,000

£2,880,000

£3,240,000

Net profit

-£279,354

£709,945

£6,055,329

£20,858,510

£45,184,262

Assumptions: Referral income generated from Y1,Q3. Transaction fee reduced to 0.1% Y1,Q4. International expansion end of Y3. * = 1% UK market
(1) Commission fee @1%, Referral fees @ 10% on 5% of payouts / (2) Transaction fees @ 2,9% for first 6M, then 0.1% / (3) Salaries, marketing, development

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 16

CONFIDENTIAL
APPENDIX
1. Company Structure
2. Governance - Important processes
3. User Experience Flow
4. User Experience - Handling Defaults
5. Anti-Money Laundering and Fraud Prevention Strategies
6. Risk management and Compliance
7. Security and Technology System Overview
8. Technical Architecture Overview
9. Pay-in Process / Payment Flow
10.Pay-out Process / Payment Flow

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 17

CONFIDENTIAL
COMPANY STRUCTURE
Board of Directors
Nicholas Marsh, Stef Lewandowski, Paul Birch

Chief
Executive
Officer
Nicholas Marsh

Chief
Technology
Officer
Stef Lewandowski

Marketers

Developers

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

Chief
Compliance
Officer
Nicholas Marsh

Advisory Committee
Martin Campbell, Simon DeaneJohns
Skilled Person /
Compliance
Advisor
Daniel Mc Aleese

PAGE 18

CONFIDENTIAL
GOVERNANCE - IMPORTANT PROCESSES
Software development processes.

Hiring and HR processes.

Compliance processes.

Savemates is a digital business, and our customers access our

Our entire engineering team is based in the UK. We

Alongside our software development processes, which

service exclusively through our website. That’s why we take

request personal information from all our permanent

involve our CCO, we also have the following compliance

DOCUMENTS

our software development processes very seriously.

staff and contractors and conduct background checks

processes in place:

For more details on our internal

We use a mixture of best practice Agile and Scrum project

and request references before they join our team.

•

Daily payments reconciliation and review

processes and governance model please

•

A monthly compliance meeting with all senior

refer to the following documents:

management methods. The team has daily standup meetings
to raise issues, and every two weeks we review progress as a

We have clear disciplinary procedures in pace in the

whole group (‘sprint review) and decide on which features to

event of misconduct which are outlined in our HR

develop next (sprint planning).

manual, which is required reading for all Savemates

We version our software using Git, so all commits are fully

developers and employees.

auditable and connected to individual developers GitHub

OTHER

marketing and engineering staff and our skilled person

•

Savemates HR manual

All permanent staff are given Anti-Money-Laundering

•

Savemates Compliance Manual

training

•

•

•

Savemates software

Any changes to the transaction manager authorized by

development internal wiki

CCO and CTO.

accounts. No developers have access to production data, and

Much more additional information can be found in our

all changes to the transaction manager must be personally

Compliance Manual, which is required reading for all

authorized by the CTO and CCO.

Savemates developers and employees.

More information:
http://en.wikipedia.org/wiki/Agile_software_development
http://en.wikipedia.org/wiki/Scrum_(development)
http://en.wikipedia.org/wiki/Git_(software)

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 19

CONFIDENTIAL
USER EXPERIENCE - OVERVIEW
Joining as a first user and creating a group

Joining as an invited user

Paying-in

•

•

•

First time users join Savemates by clicking the ‘create

•

They are then prompted to enter account information
(name, email, profile photo, password) which creates a
user account and allows them to create a group.

•

•

Application asks the Transaction Manager Application to

Please see the following slides

On the page they can then see the amounts

debit the cards of all group members with the correct

for more detail, or review the

and who else has been invited

•

MORE DETAIL

group page

group’ button on savemates.com.

When the pay-in date is reached the Group Manager

amounts

Invited users get an email with a link to the

They click join, and then add their debit card

•

This is then passed on to our payment gateway Stripe, who

details for the pay-in, their bank account

process the transaction and deposit the funds into our

shuffle)
•

They then choose the type of group (turn based or

details for the pay-out and their address.

client money account

They then specify the pay-in amount for the group

•

At this point the Savemates risk

and the number of members

•

management application checks their details,

They then add the people they want to join the group

and if they have a low risk score they join the

by providing a name, email and profile photo

•

•

group

23)

Visual description of UX page 22

•

How we handle defaults page 23 / 24‘

•

Our AML process - page
24

They then customize the invite for the people they
Activating a group

Paying out

Finally, to create the group and send their invite they

•

•

When enough approved users have joined

•

the group the first user receives an email

pay-out gets an email notification with a link to the pay-out

account details for the pay-out and their address.

asking them to activate the group

page

At this point the Savemates risk management

•

On the page they can click ‘activate’

•

•

This then sends emails to all group members

•

•

Technical process for payout - page 32/33

On the page they click a button that says ‘get pay-out’

application checks their details, and if they have a low

Technical process for payin - page 30/31

When the pay-out date is reached the user receiving the

add their debit card details for the pay-in, their bank
•

•

If it is unsuccessful our default process begins (see page

want to join the group
•

savemates.com

If the transaction is successful the user gets an email
notification.

•

process yourself at

We will then manually transfer the funds from our client

risk score their group is created and invitations sent

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

and begins the first pay-in process.

money account to their bank account within 24 hours

PAGE 20

CONFIDENTIAL
USER EXPERIENCE - FLOW
Create group and join

Group
Admin

Create
account name, email,
address, debit
card, bank
details

Create
group

Standard
User

System

Activate

Invite
friends

Get invite

AML / Fraud
check

Pay-in

Activate
group

Create
account name, email,
address, debit
card, bank
details
AML / Fraud
check

Email
Notification

Email
Notification

Email
Notification

Pay-out

Pay-in via
Debit card or
Direct Debit

Email
Notification

Visit page to
get payout

ID request
(in some
cases)

Get pay-out

Pay-out via
bank
transfer or
Direct Debit

Internal check - Risk Score
External check - Credit check, Sanctions list

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 21

CONFIDENTIAL
USER EXPERIENCE - HANDLING DEFAULTS
We expect the default rate to be very low for several reasons:
•

Trust between group members. Customers cannot join groups with people they don’t
know, and equally they cannot invite members they don’t know. This means that all group

DEFAULT MESSAGING / OPTIONS
Once a user has been ejected from a group and their account blacklisted Savemates
simply reduces the number of members in the group by one, and the pay-out amount

members should know what they are getting into, and our messaging will be very clear that
they should not join groups they cannot afford.
•

goes down by the value of one users pay-in. At this point we send each member of
the group an email with a message outlining their options.

Social pressure. The whole Savemates concept relies on social pressure from people you

•

not had a payout. We send a message that explains how much their pay-out

know and love to ensure that saving is prioritised!
•

Forgiveness. However, because group members know each other, if there is a legitimate

amount will be reduced by.
•

to the defaulting user if they so wish.
•

will be reduced by, and how much they should request from the defaulting user if

72 hours. If this second attempt fails we will notify the group of the late payment. After 72

send the remaining group members a message with their options (see box).

If the defaulting user has had a payout and the user we are emailing has not
had a payout. We send a message that explains how much their pay-out amount

When a user does default we will first notify the user, and try and re-debit the account after

hours we will try and debit again. If this fails, we will eject the user, blacklist their account and

If the defaulting user has had not a payout and the user we are emailing has
had a payout. We send a message that explains how much they should pay back

reason for the default (say, loosing a job) the group members will forgive the default, as
they understand the personal circumstances.

If the defaulting user has not had a payout and the user we are emailing has

they so wish.
•

If the defaulting user has had a payout and the user we are emailing has
had a payout. We send a message that explains how much everyone elses payout amount will be reduced by.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 22

CONFIDENTIAL
USER EXPERIENCE FLOW - DEFAULTS
72 hours

User
contacted
via email

User

System

72 hours

Debit
attempted

Debit fails

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

Group
contacted
via email

Debit
attempted

Debit fails

Individual members
sent email with
options

Debit
attempted

Debit fails

User
removed
from group
and
blacklisted

Group payout reduced

PAGE 23

CONFIDENTIAL
ANTI-MONEY LAUNDERING AND FRAUD
PREVENTION STRATEGIES
To prevent Savemates being used for fraudulent activity we have the following controls in place:
•

Automatic checking of all accounts against HM Treasury sanctions list

•

Separate Risk Management Application reviews each new user and new group and monitors activity for non-standard behavior using a proprietary algorithm which assigns a
risk score to each user and group. Example factors we monitor include users joining multiple groups with the same debit card, new groups with high pay-in and pay-out
amounts, groups with suspicious social profile data, etc. This algorithm is continually refined, and actively developed by our engineers and CCO.

•

In the event of an edge case being detected by the Risk Management Application we request a scan of UK passport which is reviewed manually before before we payout

•

Pay-in limited to £250 per month per user per group

•

Groups limited to 10 members, thus limiting monthly payout to £2500 maximum

•

Average 30 days delay from pay-in to pay-out (funds held in Client Monies Account)

•

Users cannot sign up without a UK debit card and its registered UK address

•

Users can only receive pay-outs into UK bank accounts

•

We keep complete, encrypted records of every user interaction and transaction with the system

•

Our CCO works closely with our CTO to actively update our AML and fraud prevention strategies

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 24

CONFIDENTIAL
RISK MANAGEMENT AND COMPLIANCE
Risk: Loss/change of clearing bank
•

Response: Our service oriented architecture makes it easy for us to

Risk: Credit Risk
•

change providers
Risk: Loss of top clients
•

Response: While Savemates may lose some important clients at any

Response:There is no credit risk as no credit or financing will be offered

•

by Savemates. All clients will need to have cleared funds on deposit.

Response: The business can operate from any location providing there
is secure internet access and access to printing facilities. Savemates has

Risk: Liquidity risk

produced a disaster recovery plan.

Response: With minimum overheads, the firm will have little liquidity

Risk: Compliance Risk

risk should revenues decrease substantially

•

time, it is Savemates strategy to gather a large number of clients so that

•

its revenue generation is evenly spread out, whereby it will not be

Risk: Operational Risk

materially reliant on a small number of clients for the majority of its

•

Response: Savemates will ensure full compliance with the rules and
regulations of the appropriate regulatory authorities. Savemates has

Risk: Managing Client Risk

Response: As all services are provided online and bank accounts are

retained the services of Robinson Mack Ltd; regulatory consultants, to

held separately, there is minimum operational risk save for I.T problems

income and thus being adversely affected should it lose some clients.

advise on all regulatory issues and provide training on an ongoing basis.

(see disaster recovery plan)

Response: As we will not be giving clients any investment advice, the

Risk: Key Person Risk

clients will need to effectively manage their own risk.

•

Risk: Systems Risk/Disaster Recovery Plan

•

Risk: Conflict of Interest
•

Response: Savemates does not envisage any potential conflicts with its

Response: As Savemates will be providing online services only, clients

clients. Employees of Savemates may open a Savemates account but no

can continue to trade should anything happen to key individuals at

conflict arise that may disadvantage other clients in any way.

Response: There is no transactional counter-party risk as Savemates is

Savemates. Savemates will endeavour to replace any key staff as quickly

Notwithstanding the above, Savemates has an independence policy of

just providing the online faclity.

as possible.

disclosing any material conflicts of interest to clients and any other third

Risk: Counter-Party Risk
•

party.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 25

CONFIDENTIAL
SECURITY AND TECHNOLOGY SYSTEM
OVERVIEW - 3RD PARTY SERVICES
Heroku.com

Amazon Web Services

Stripe.com

Savemates applications are hosted on the Heroku web

Heroku is built on Amazon Web Services (AWS) EU

Savemates uses Stripe.com to process debit card

platform. Heroku is a cloud application platform owned by

based infrastructure.

transactions.

FURTHER READING
For more information on AWS security
please visit:

salesforce.com

https://aws.amazon.com/security

AWS data centre operations have been accredited

Stripe uses a form of tokenized encryption and embedded

The Heroku platform inherently protects customers from

under:

forms that means Savemates never stores or handles

threats by applying security controls at every layer from

•

ISO 27001

actual debit card data. Stripe is a certified PCI Level 1

For more information on Heroku

physical to application, isolating customer applications and

•

SOC 1 and SOC 2/SSAE 16/ISAE 3402 (Previously

service provider with US and UK operations.

security please visit:

data, and with its ability to rapidly deploy security updates
without customer interaction or service interruption.

SAS 70 Type II)
•

PCI Level 1

•

ISMA Moderate

https://policy.heroku.com/security
For more information on Stripe security
please visit:
https://stripe.com/help/security

DISASTER RECOVERY PROCEDURE
We use the above web-scale services for a reason. The Platform as a Service architectures used by AWS and Heroku means that we cannot experience an unrecoverable
disaster, with the exception of a simultaneous total physical attack on both availability zones of AWS EU data centers, which are in two different locations within Europe. With
that exception excluded, we will always have complete records in our databases of every transaction and group stored on the AWS / Heroku infrastructure, and we keep a full
version history of every commit/ change to the application on Github.com (a $100M backed version control system) which also runs on AWS infrastructure.

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 26

CONFIDENTIAL
SECURITY AND TECHNOLOGY
SYSTEM OVERVIEW
The Savemates system architecture pattern conforms to industry best practice of Service Oriented Architecture and clear
separation of concerns and data. See the following slide for a technical architecture diagram.
Our system has the following characteristics:
•

We conform to PCI design principles

•

We use only a small number of well managed 3rd party services (see previous slide)

•

We conduct regular penetration testing of our application by third party services

•

We operate a need to know information policy, with only our CTO and CCO having access to production data via SSH keys
provided by Heroku and admin interfaces via secure passwords and white listed IPs

•

All data is securely transmitted over SSL

•

All data in transaction manager database encrypted with AES 256Bit encryption

•

We keep full, encrypted records of every transaction, including full transaction history, and logs of all actions during admin user
session against admin accounts for five years.

•

We only use simulation data on staging and development services and there is no developer access to production database

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 27

CONFIDENTIAL
TECHNICAL ARCHITECTURE OVERVIEW
Version 1 - First

Risk
App

6-12 months

Admin
App

Manual

Savemates
online
banking

User bank
account

Token auth.
Token

SSL

£

over SSL

auth.

Sales
website

Group Manager
Application

over SSL

Transaction Manager
Application

Pay-out

Savemates
Client Monies
Account

Token
auth. over
SSL

•

SSL

schedules
•

•

SSL

Basic user info/ID,

•

Pay-out bank account details
Audit-able transaction history of
all pay-ins and pay-outs

group membership

£

Stripe Tokens

•

Groups and payment

Stripe

Pay-in

User debit
card

Encrypted

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 28

CONFIDENTIAL
TECHNICAL ARCHITECTURE OVERVIEW
Version 2 - 6 months +

Risk
App

(requires bank API access)

Token

Savemates
Client Monies
Account

SSL

auth.

Sales
website

Group Manager
Application
•

SSL

Transaction Manager
Application
•

SSL

Basic user info/ID,

Stripe Tokens

•

Pay-out bank account details

•

Groups and payment
schedules

•

over SSL

Audit-able transaction history of

Unknown?
Bank API /
Direct Debits

£

User bank
account

all pay-ins and pay-outs

group membership

Encrypted

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

PAGE 29

CONFIDENTIAL
PAY IN PROCESS / PAYMENT FLOW
Version 1 - First 6-12 months
Token
auth.

auth. over

over SSL

Group Manager
Application

Token
SSL

Savemates
user IDs +
amounts

Transaction Manager
Application

Stripe user
tokens
+ amounts

Transaction
status

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

Transaction
status

User debit
card
Stripe

Debit

£

card
charge

Savemates
Client Monies
Account

PAGE 30

CONFIDENTIAL
PAY IN PROCESS / PAYMENT FLOW
Version 2 - 6 months + (requires bank API access)
Token

Unknown

auth.
over SSL

Group Manager
Application

Savemates
user IDs +
amounts

Transaction Manager
Application

Direct Debit
Charge

Transaction

Transaction

status

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

User bank
account

auth?

status

Bank
API

£

Charge

Savemates
Client Monies
Account

PAGE 31

CONFIDENTIAL
PAY OUT PROCESS / PAYMENT FLOW
Version 1 - First 6-12 months

User bank
account

Token

Manual process

auth.

auth.

over SLL / bank

over SSL

Group Manager
Application

Token
over SSL

website

Savemates
user IDs +
amounts

Transaction Manager
Application

Account number,
sort code +
amount

Transaction

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

Online banking for
Savemates Client
Monies Account

Barclays data

status

Admin
App

£

services

PAGE 32

CONFIDENTIAL
PAY OUT PROCESS / PAYMENT FLOW
Version 2 - 6 months + (requires bank API access)
Token

Unknown

auth.

Group Manager
Application

user IDs +
amounts

Transaction Manager
Application

Direct Debit
Charge

Transaction

Bank
API

Charge

Savemates
Client Monies
Account

Transaction

status

SAVEMATES.COM BUSINESS PLAN, VERSION 1.0

£

auth?

over SSL

Savemates

User bank
account

Status

PAGE 33

CONFIDENTIAL

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Savemates.com business plan

  • 1. S A V E M A T E S Build savings, make money. With help from your mates. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 1 CONFIDENTIAL
  • 2. CONTENTS • Overview • Market definition • Company Structure • Background to savings clubs • Governance - important processes • Demo • User Experience Flow • Our product - Savemates clubs • User Experience - Handling Defaults • The business vision - Positive personal finance • Anti-Money Laundering and Fraud Prevention Strategies • Marketing plan • Security and Technology Platform Overview • Competitors • Technical Architecture Overview • Team • Pay-in Process / Payment Flow • Financial projections • Pay-out Process / Payment Flow SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 Appendix: PAGE 2 CONFIDENTIAL
  • 3. OVERVIEW WHAT IS SAVEMATES? • Savemates is a peer to peer savings and loan service. HOW DOES IT WORK? • Users pay in a pre-agreed monthly amount to We enable groups of trusted friends to create and manage ongoing monthly savings clubs that ensure • in at the start of the month, one member of the saving through shared social commitment. • their Savemates club. Once everyone has paid club gets the total balance paid out to them. This is repeated until everyone has had a payout. We think of it as ‘weightwatchers for savings’ We aim to build Savemates into a large, defendable consumer finance brand - the consumer champion at the heart of the P2P finance revolution. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 • Payouts can be transferred to your bank account, or used to take advantage of one of our P2P Savings deals, typically earning 5% interest. PAGE 3 CONFIDENTIAL
  • 4. CONSUMER FINANCE LANDSCAPE The consumer finance market in the UK is completely broken. Relationship between the big banks and their customers is 89% £8.9BN Customers are routinely mis-sold overly complex products that get them into further financial trouble - while bosses and bankers get ever bigger bonuses and public bailouts. TOTAL PPI MIS-SELLING COMPENSATION PAYOUTS TO BANKERS TO ACT IN THEIR INTEREST JANUARY 2013 (FURTHER £4BN EARMARKED SO FAR) Source - Which? consumer survey 2012 characterized by mistrust and hatred. OF CUSTOMERS DON’T TRUST Source - FSA HSBC £2.8BN MOST VALUABLE BANKING BRAND TOTAL FINES PAID BY HSBC IN 2012 FOR MIS-SELLING, Source - WPP Brandz survey 2012 MONEY LAUNDERING AND TERRORIST FINANCING Source - BBC SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 4 CONFIDENTIAL
  • 5. CONSUMER FINANCE LANDSCAPE To combat fear and uncertainty saving is on the rise . . . and P2P lending firms are growing off the back of it 8.09% 5% AVERAGE MONTHLY INCOME SAVED Q4 2012 GROWTH IN UK DEPOSITS 2102 (HIGHEST ON RECORD) 900 600 300 0 2006 2007 2008 2009 2010 2011 2012 Source - Mintel TOTAL P2P LOANS FROM U.S STARTUPS ‘LENDING CLUB’ AND ‘PROSPER’ Source - NS&I 2013 survey Source - Techcrunch £80Bn £111 £12.3Bn 5% TOTAL HOUSEHOLD SAVINGS 2012 AVERAGE MONTHLY SAVINGS AMOUNT PREDICTED SIZE OF BUSINESS P2P LENDING MARKET TYPICAL RETURN FOR ZOPA LENDERS Source - NS&I 2013 survey Source - NS&I 2013 SURVEY Source - NESTA report, 2013 Source - Zopa SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 5 CONFIDENTIAL
  • 6. BACKGROUND TO SAVINGS CLUBS • Savemates is based on an existing concept called a Rotating Savings LOCAL NAMES FOR ROSCAS and Credit Association (ROSCA). • “Tontine, Tibissiligbi, Pari, Song-taaba, Chilemba, Stockfair, Kutu, Kootu, Kongsi, Tontine, Hui, Main, Kut Kutunderrera, Throw a box, Boxi money, Syndicate, Tanda, Chit Funds, Cheetu, Khatta, Sanduk, Sandook Box, Savemates” ROSCAs are used all over the world, generally by poorer communities to build savings and financial independence. They have a huge variety of names - See box • Indeed, ROSCAs are generally the first step that money based societies take towards to banking. After ROSCAs comes Credit Unions (essentially ROSCAs with asymmetric payouts and interest on loans) SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 6 CONFIDENTIAL
  • 7. SAVEMATES Build savings, make money. With help from your mates. ELEVATOR PITCH: “Weightwatchers for saving” SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 7 CONFIDENTIAL
  • 8. DEMO PLEASE VISIT: www.savemates.com SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 8 CONFIDENTIAL
  • 9. WHY USE SAVEMATES TO SAVE? 1 2 3 SAVING IS HARD. SAVING IS BORING. SAVING IS POOR VALUE. SAVEMATES IS EASY. SAVEMATES IS FUN. SAVEMATES MAKES YOU MONEY. The temptation is always to skip a Compared to spending, saving is Current UK short term savings payment or use debt to bridge dull as ditchwater. accounts will earn you around 1% income gaps. Savemates helps overcome this by interest - and that’s if you managed to actually save something. Savemates helps overcome this providing fun and engaging social through a shared commitment, savings models including vote, Our Savemates P2P savings deals can and everything is automagic. shuffle and bid. earn you 5%+ on your pay-out. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 9 CONFIDENTIAL
  • 10. THE SAVEMATES PRODUCTS 1 2 ? ? 3 4 ? ? ‘TURN’. ‘VOTE’. ‘SHUFFLE’. ‘BID’. GREAT FOR FAMILIES GREAT FOR COMMUNITY GROUPS GREAT FOR WORK COLLEAGUES GREAT FOR SMALL BUSINESSES The simplest Savemates A fun voting mechanic lets Payout order is random, A more complex product. group. Payouts are members pitch each other creating a fun shared event Members bid (high or low) ordered by the group why they should get the on pay day - but eventually in a monthly auction to creator. payout this month everyone wins. determine payout order. Fee: 1% on payouts Fee: 1% on payouts Fee: 1% on payouts Fee: 20% on rollover SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 10 CONFIDENTIAL
  • 11. THE VISION: POSITIVE PERSONAL FINANCE At the heart of the Savemates business lies a simple but powerful OUR BRAND mission - to make money a positive force in our customers lives. • • We will build the next great internet personal finance brand. • Savemates customers save together with people they trust and love who help them reach their goals • Savemates will be the consumer brand of choice at the heart of the P2P finance revolution, putting individuals and the people they love in control of • their financial lives. By building their savings can take control of their financial lives, and reduce their reliance on debt. • Again, ‘weightwatchers for savings’ is a valuable touchpoint - most the weight loss industry is • If they choose to make money from their savings through our P2P savings offers they’re then lending to real people and small characterized as dodgy and suspect claims. In contrast weightwatchers is a true community, with a proven weight loss method - and its fun! businesses, SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 11 CONFIDENTIAL
  • 12. MARKETING PLAN Primary segments • Families they have created. • Savemates marketing will mainly be done by our primary users asking their friends and families to join the groups • • Colleagues We will therefore focus our direct marketing efforts on influencing these primary users, who we believe to be influencers themselves. • We will also develop the Savemates brand as the voice of the consumer in the P2P finance landscape - offering content and support for savers and people looking to get back in control of their money. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 Secondary segments • Existing cash ROSCA operators • Community groups Channels • Direct PR • Content marketing via Savemates brand • Digital advertising - Google Adwords and Facebook • Partner marketing - working with trusted partners PAGE 12 CONFIDENTIAL
  • 13. COMPETITOR ANALYSIS Option: Save into a standard saving account Option: Unsecured personal loan Option: Join an existing ROSCAs Players Big Finance - HSBC, Lloyds, HBOS, Barclays etc Big Finance - HSBC, Lloyds, HBOS, Barclays etc Direct lenders Credit card co’s - First Capital, Virgin, Barclaycard etc Various - community level initiatives Strengths Trusted brands (debatable!) Convenient for existing customers Brand (debatable!) Ease of access Get your money tomorrow Already established Weaknesses No motivation to ensure saving Complex product portfolios Very poor interest rates General consumer hatred High interest rates Complex product portfolios General consumer hatred Organisational and business models not equipped for scale Cash systems unattractive to busy people Our advantage Get money quicker (for most users) Results - you will save + its fun Better rates if P2P saving offer taken up Non-Toxic Brand Low interest rates - essentially free Non-Toxic Brand Scale Brand Technology / Security SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 13 CONFIDENTIAL
  • 14. TEAM DANIEL MC ALEESE Daniel is Savemates Skilled Person and Compliance Advisor. He supports Nick with Savemate’s Compliance monitoring and AML and Fraud prevention activity. Daniel is an ex-regulator, and now NICK MARSH STEF LEWANDOWSKI PAUL BIRCH Nick is a Director of Savemates Stef is a Director of Savemates Paul is a Director of Ltd. and our CEO and CCO. Ltd. and our CTO. Savemates Ltd. and our angel supports several financial services companies with compliance investor. issues through his company Robinson Mack Ltd. MARTIN CAMPBELL Martin is Savemates marketing advisor. Previously he was head Nick is an experienced digital Stef is an experienced software product designer and engineer and technical Paul is an active angel investor of media at Zopa Ltd. Before that he designed financial products entrepreneur. architect. based in London and sits on for Virgin Direct and Aviva. He was previously Managing He was previously co-founder Director of Sidekick Studios, a and CTO of Aframe.com, a VC London based innovation agency, the boards of several high growth technology businesses. SIMON DEANE-JOHNS backed professional video He was previously co-founder Simon is Savemates general counsel. Previously he was chief and has designed products and startup. Prior to this he founded of Bebo.com which sold to legal advisor to Zopa Ltd and now advises several UK based services for Aviva and Barclays. and ran a digital agency. AOL in 2008 for $850M. financial services startups including Savemates. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 14 CONFIDENTIAL
  • 15. HOW WE MAKE MONEY • There are four revenue streams in the Savemates business. ASSUMPTIONS USED TO BUILD OUR PROJECTIONS • • Fees. We charge 1% on all payouts for our simple products. Partner fees. We earn commission for referring customers to savings • Average group saves £1000 per month • 20% monthly growth rate in group numbers (softening after first year) products and other deals when they collect their payout. • • Data sales. We have unique data about our customers, including who they trust to advise them about money, when they have money to spend etc. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 5% of payouts convert to partner product, earning 10% commission. • Data sales income not included PAGE 15 CONFIDENTIAL
  • 16. PROJECTIONS Year 1 Year 2 Year 3 Year 4 Year 5 Total groups 1392 15,524 74,884 188,600 352,616 Total balance £1.39M £15.52M £74.88M* £188.6M £352.6M Income(1) £80, 271 £1,270,166 £8,064,677 £25,338,859 £51,688,819 Fixed costs(2) £148,625 £80,221 £509,348 £1,600,349 £3,264,557 Gross Profit -£68,354 £1,189,945 £7,555,329 £23,738,510 £48,424,262 Overheads(3) £211,000 £480,000 £1,500,000 £2,880,000 £3,240,000 Net profit -£279,354 £709,945 £6,055,329 £20,858,510 £45,184,262 Assumptions: Referral income generated from Y1,Q3. Transaction fee reduced to 0.1% Y1,Q4. International expansion end of Y3. * = 1% UK market (1) Commission fee @1%, Referral fees @ 10% on 5% of payouts / (2) Transaction fees @ 2,9% for first 6M, then 0.1% / (3) Salaries, marketing, development SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 16 CONFIDENTIAL
  • 17. APPENDIX 1. Company Structure 2. Governance - Important processes 3. User Experience Flow 4. User Experience - Handling Defaults 5. Anti-Money Laundering and Fraud Prevention Strategies 6. Risk management and Compliance 7. Security and Technology System Overview 8. Technical Architecture Overview 9. Pay-in Process / Payment Flow 10.Pay-out Process / Payment Flow SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 17 CONFIDENTIAL
  • 18. COMPANY STRUCTURE Board of Directors Nicholas Marsh, Stef Lewandowski, Paul Birch Chief Executive Officer Nicholas Marsh Chief Technology Officer Stef Lewandowski Marketers Developers SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 Chief Compliance Officer Nicholas Marsh Advisory Committee Martin Campbell, Simon DeaneJohns Skilled Person / Compliance Advisor Daniel Mc Aleese PAGE 18 CONFIDENTIAL
  • 19. GOVERNANCE - IMPORTANT PROCESSES Software development processes. Hiring and HR processes. Compliance processes. Savemates is a digital business, and our customers access our Our entire engineering team is based in the UK. We Alongside our software development processes, which service exclusively through our website. That’s why we take request personal information from all our permanent involve our CCO, we also have the following compliance DOCUMENTS our software development processes very seriously. staff and contractors and conduct background checks processes in place: For more details on our internal We use a mixture of best practice Agile and Scrum project and request references before they join our team. • Daily payments reconciliation and review processes and governance model please • A monthly compliance meeting with all senior refer to the following documents: management methods. The team has daily standup meetings to raise issues, and every two weeks we review progress as a We have clear disciplinary procedures in pace in the whole group (‘sprint review) and decide on which features to event of misconduct which are outlined in our HR develop next (sprint planning). manual, which is required reading for all Savemates We version our software using Git, so all commits are fully developers and employees. auditable and connected to individual developers GitHub OTHER marketing and engineering staff and our skilled person • Savemates HR manual All permanent staff are given Anti-Money-Laundering • Savemates Compliance Manual training • • • Savemates software Any changes to the transaction manager authorized by development internal wiki CCO and CTO. accounts. No developers have access to production data, and Much more additional information can be found in our all changes to the transaction manager must be personally Compliance Manual, which is required reading for all authorized by the CTO and CCO. Savemates developers and employees. More information: http://en.wikipedia.org/wiki/Agile_software_development http://en.wikipedia.org/wiki/Scrum_(development) http://en.wikipedia.org/wiki/Git_(software) SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 19 CONFIDENTIAL
  • 20. USER EXPERIENCE - OVERVIEW Joining as a first user and creating a group Joining as an invited user Paying-in • • • First time users join Savemates by clicking the ‘create • They are then prompted to enter account information (name, email, profile photo, password) which creates a user account and allows them to create a group. • • Application asks the Transaction Manager Application to Please see the following slides On the page they can then see the amounts debit the cards of all group members with the correct for more detail, or review the and who else has been invited • MORE DETAIL group page group’ button on savemates.com. When the pay-in date is reached the Group Manager amounts Invited users get an email with a link to the They click join, and then add their debit card • This is then passed on to our payment gateway Stripe, who details for the pay-in, their bank account process the transaction and deposit the funds into our shuffle) • They then choose the type of group (turn based or details for the pay-out and their address. client money account They then specify the pay-in amount for the group • At this point the Savemates risk and the number of members • management application checks their details, They then add the people they want to join the group and if they have a low risk score they join the by providing a name, email and profile photo • • group 23) Visual description of UX page 22 • How we handle defaults page 23 / 24‘ • Our AML process - page 24 They then customize the invite for the people they Activating a group Paying out Finally, to create the group and send their invite they • • When enough approved users have joined • the group the first user receives an email pay-out gets an email notification with a link to the pay-out account details for the pay-out and their address. asking them to activate the group page At this point the Savemates risk management • On the page they can click ‘activate’ • • This then sends emails to all group members • • Technical process for payout - page 32/33 On the page they click a button that says ‘get pay-out’ application checks their details, and if they have a low Technical process for payin - page 30/31 When the pay-out date is reached the user receiving the add their debit card details for the pay-in, their bank • • If it is unsuccessful our default process begins (see page want to join the group • savemates.com If the transaction is successful the user gets an email notification. • process yourself at We will then manually transfer the funds from our client risk score their group is created and invitations sent SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 and begins the first pay-in process. money account to their bank account within 24 hours PAGE 20 CONFIDENTIAL
  • 21. USER EXPERIENCE - FLOW Create group and join Group Admin Create account name, email, address, debit card, bank details Create group Standard User System Activate Invite friends Get invite AML / Fraud check Pay-in Activate group Create account name, email, address, debit card, bank details AML / Fraud check Email Notification Email Notification Email Notification Pay-out Pay-in via Debit card or Direct Debit Email Notification Visit page to get payout ID request (in some cases) Get pay-out Pay-out via bank transfer or Direct Debit Internal check - Risk Score External check - Credit check, Sanctions list SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 21 CONFIDENTIAL
  • 22. USER EXPERIENCE - HANDLING DEFAULTS We expect the default rate to be very low for several reasons: • Trust between group members. Customers cannot join groups with people they don’t know, and equally they cannot invite members they don’t know. This means that all group DEFAULT MESSAGING / OPTIONS Once a user has been ejected from a group and their account blacklisted Savemates simply reduces the number of members in the group by one, and the pay-out amount members should know what they are getting into, and our messaging will be very clear that they should not join groups they cannot afford. • goes down by the value of one users pay-in. At this point we send each member of the group an email with a message outlining their options. Social pressure. The whole Savemates concept relies on social pressure from people you • not had a payout. We send a message that explains how much their pay-out know and love to ensure that saving is prioritised! • Forgiveness. However, because group members know each other, if there is a legitimate amount will be reduced by. • to the defaulting user if they so wish. • will be reduced by, and how much they should request from the defaulting user if 72 hours. If this second attempt fails we will notify the group of the late payment. After 72 send the remaining group members a message with their options (see box). If the defaulting user has had a payout and the user we are emailing has not had a payout. We send a message that explains how much their pay-out amount When a user does default we will first notify the user, and try and re-debit the account after hours we will try and debit again. If this fails, we will eject the user, blacklist their account and If the defaulting user has had not a payout and the user we are emailing has had a payout. We send a message that explains how much they should pay back reason for the default (say, loosing a job) the group members will forgive the default, as they understand the personal circumstances. If the defaulting user has not had a payout and the user we are emailing has they so wish. • If the defaulting user has had a payout and the user we are emailing has had a payout. We send a message that explains how much everyone elses payout amount will be reduced by. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 22 CONFIDENTIAL
  • 23. USER EXPERIENCE FLOW - DEFAULTS 72 hours User contacted via email User System 72 hours Debit attempted Debit fails SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 Group contacted via email Debit attempted Debit fails Individual members sent email with options Debit attempted Debit fails User removed from group and blacklisted Group payout reduced PAGE 23 CONFIDENTIAL
  • 24. ANTI-MONEY LAUNDERING AND FRAUD PREVENTION STRATEGIES To prevent Savemates being used for fraudulent activity we have the following controls in place: • Automatic checking of all accounts against HM Treasury sanctions list • Separate Risk Management Application reviews each new user and new group and monitors activity for non-standard behavior using a proprietary algorithm which assigns a risk score to each user and group. Example factors we monitor include users joining multiple groups with the same debit card, new groups with high pay-in and pay-out amounts, groups with suspicious social profile data, etc. This algorithm is continually refined, and actively developed by our engineers and CCO. • In the event of an edge case being detected by the Risk Management Application we request a scan of UK passport which is reviewed manually before before we payout • Pay-in limited to £250 per month per user per group • Groups limited to 10 members, thus limiting monthly payout to £2500 maximum • Average 30 days delay from pay-in to pay-out (funds held in Client Monies Account) • Users cannot sign up without a UK debit card and its registered UK address • Users can only receive pay-outs into UK bank accounts • We keep complete, encrypted records of every user interaction and transaction with the system • Our CCO works closely with our CTO to actively update our AML and fraud prevention strategies SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 24 CONFIDENTIAL
  • 25. RISK MANAGEMENT AND COMPLIANCE Risk: Loss/change of clearing bank • Response: Our service oriented architecture makes it easy for us to Risk: Credit Risk • change providers Risk: Loss of top clients • Response: While Savemates may lose some important clients at any Response:There is no credit risk as no credit or financing will be offered • by Savemates. All clients will need to have cleared funds on deposit. Response: The business can operate from any location providing there is secure internet access and access to printing facilities. Savemates has Risk: Liquidity risk produced a disaster recovery plan. Response: With minimum overheads, the firm will have little liquidity Risk: Compliance Risk risk should revenues decrease substantially • time, it is Savemates strategy to gather a large number of clients so that • its revenue generation is evenly spread out, whereby it will not be Risk: Operational Risk materially reliant on a small number of clients for the majority of its • Response: Savemates will ensure full compliance with the rules and regulations of the appropriate regulatory authorities. Savemates has Risk: Managing Client Risk Response: As all services are provided online and bank accounts are retained the services of Robinson Mack Ltd; regulatory consultants, to held separately, there is minimum operational risk save for I.T problems income and thus being adversely affected should it lose some clients. advise on all regulatory issues and provide training on an ongoing basis. (see disaster recovery plan) Response: As we will not be giving clients any investment advice, the Risk: Key Person Risk clients will need to effectively manage their own risk. • Risk: Systems Risk/Disaster Recovery Plan • Risk: Conflict of Interest • Response: Savemates does not envisage any potential conflicts with its Response: As Savemates will be providing online services only, clients clients. Employees of Savemates may open a Savemates account but no can continue to trade should anything happen to key individuals at conflict arise that may disadvantage other clients in any way. Response: There is no transactional counter-party risk as Savemates is Savemates. Savemates will endeavour to replace any key staff as quickly Notwithstanding the above, Savemates has an independence policy of just providing the online faclity. as possible. disclosing any material conflicts of interest to clients and any other third Risk: Counter-Party Risk • party. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 25 CONFIDENTIAL
  • 26. SECURITY AND TECHNOLOGY SYSTEM OVERVIEW - 3RD PARTY SERVICES Heroku.com Amazon Web Services Stripe.com Savemates applications are hosted on the Heroku web Heroku is built on Amazon Web Services (AWS) EU Savemates uses Stripe.com to process debit card platform. Heroku is a cloud application platform owned by based infrastructure. transactions. FURTHER READING For more information on AWS security please visit: salesforce.com https://aws.amazon.com/security AWS data centre operations have been accredited Stripe uses a form of tokenized encryption and embedded The Heroku platform inherently protects customers from under: forms that means Savemates never stores or handles threats by applying security controls at every layer from • ISO 27001 actual debit card data. Stripe is a certified PCI Level 1 For more information on Heroku physical to application, isolating customer applications and • SOC 1 and SOC 2/SSAE 16/ISAE 3402 (Previously service provider with US and UK operations. security please visit: data, and with its ability to rapidly deploy security updates without customer interaction or service interruption. SAS 70 Type II) • PCI Level 1 • ISMA Moderate https://policy.heroku.com/security For more information on Stripe security please visit: https://stripe.com/help/security DISASTER RECOVERY PROCEDURE We use the above web-scale services for a reason. The Platform as a Service architectures used by AWS and Heroku means that we cannot experience an unrecoverable disaster, with the exception of a simultaneous total physical attack on both availability zones of AWS EU data centers, which are in two different locations within Europe. With that exception excluded, we will always have complete records in our databases of every transaction and group stored on the AWS / Heroku infrastructure, and we keep a full version history of every commit/ change to the application on Github.com (a $100M backed version control system) which also runs on AWS infrastructure. SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 26 CONFIDENTIAL
  • 27. SECURITY AND TECHNOLOGY SYSTEM OVERVIEW The Savemates system architecture pattern conforms to industry best practice of Service Oriented Architecture and clear separation of concerns and data. See the following slide for a technical architecture diagram. Our system has the following characteristics: • We conform to PCI design principles • We use only a small number of well managed 3rd party services (see previous slide) • We conduct regular penetration testing of our application by third party services • We operate a need to know information policy, with only our CTO and CCO having access to production data via SSH keys provided by Heroku and admin interfaces via secure passwords and white listed IPs • All data is securely transmitted over SSL • All data in transaction manager database encrypted with AES 256Bit encryption • We keep full, encrypted records of every transaction, including full transaction history, and logs of all actions during admin user session against admin accounts for five years. • We only use simulation data on staging and development services and there is no developer access to production database SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 27 CONFIDENTIAL
  • 28. TECHNICAL ARCHITECTURE OVERVIEW Version 1 - First Risk App 6-12 months Admin App Manual Savemates online banking User bank account Token auth. Token SSL £ over SSL auth. Sales website Group Manager Application over SSL Transaction Manager Application Pay-out Savemates Client Monies Account Token auth. over SSL • SSL schedules • • SSL Basic user info/ID, • Pay-out bank account details Audit-able transaction history of all pay-ins and pay-outs group membership £ Stripe Tokens • Groups and payment Stripe Pay-in User debit card Encrypted SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 28 CONFIDENTIAL
  • 29. TECHNICAL ARCHITECTURE OVERVIEW Version 2 - 6 months + Risk App (requires bank API access) Token Savemates Client Monies Account SSL auth. Sales website Group Manager Application • SSL Transaction Manager Application • SSL Basic user info/ID, Stripe Tokens • Pay-out bank account details • Groups and payment schedules • over SSL Audit-able transaction history of Unknown? Bank API / Direct Debits £ User bank account all pay-ins and pay-outs group membership Encrypted SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 PAGE 29 CONFIDENTIAL
  • 30. PAY IN PROCESS / PAYMENT FLOW Version 1 - First 6-12 months Token auth. auth. over over SSL Group Manager Application Token SSL Savemates user IDs + amounts Transaction Manager Application Stripe user tokens + amounts Transaction status SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 Transaction status User debit card Stripe Debit £ card charge Savemates Client Monies Account PAGE 30 CONFIDENTIAL
  • 31. PAY IN PROCESS / PAYMENT FLOW Version 2 - 6 months + (requires bank API access) Token Unknown auth. over SSL Group Manager Application Savemates user IDs + amounts Transaction Manager Application Direct Debit Charge Transaction Transaction status SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 User bank account auth? status Bank API £ Charge Savemates Client Monies Account PAGE 31 CONFIDENTIAL
  • 32. PAY OUT PROCESS / PAYMENT FLOW Version 1 - First 6-12 months User bank account Token Manual process auth. auth. over SLL / bank over SSL Group Manager Application Token over SSL website Savemates user IDs + amounts Transaction Manager Application Account number, sort code + amount Transaction SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 Online banking for Savemates Client Monies Account Barclays data status Admin App £ services PAGE 32 CONFIDENTIAL
  • 33. PAY OUT PROCESS / PAYMENT FLOW Version 2 - 6 months + (requires bank API access) Token Unknown auth. Group Manager Application user IDs + amounts Transaction Manager Application Direct Debit Charge Transaction Bank API Charge Savemates Client Monies Account Transaction status SAVEMATES.COM BUSINESS PLAN, VERSION 1.0 £ auth? over SSL Savemates User bank account Status PAGE 33 CONFIDENTIAL