Trends In Gaming In Japan And Beyond (Special Focus: Mobage Operator DeNA And GREE)
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Serkan Toto is a social and mobile gaming industry consultant based in Japan. He gave a presentation on the gaming industry in Japan and key trends. The presentation covered: [1] The structure of Japan's social gaming market, which is dominated by GREE and DeNA. [2] Projections that Japan's social gaming market will reach $3.9 billion by 2013. [3] Ten key trends in gaming including the rise of smartphone, tablet, and indie gaming as well as cloud gaming and full immersion technologies. [4] Threats and opportunities for GREE and DeNA from regulations, international expansion, and competitive landscape changes.
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Trends In Gaming In Japan And Beyond (Special Focus: Mobage Operator DeNA And GREE)
- 1. Gaming In Japan And Beyond: Where Is The Industry Going From Here? By Serkan Toto, PhD www.serkantoto.com Image credit: DeNA
- 2. About Me • Social and mobile gaming industry consultant • Advisor for startups in Japan and the US • Japan contributor for TechCrunch.com • Based in Japan since 2004 • Hardcore gamer • JP game blogger: http://www.serkantoto.com
- 3. Contact Information Twitter: http://twitter.com/serkantoto LinkedIn: http://linkedin.com/in/serkantoto Email: serkan AT serkantoto.com
- 4. Visit My Website For Free Information On Japan’s Social Game Industry (http://www.serkantoto.com)
- 5. Agenda I: Structure Of Japan’s Social Gaming Market II: Market Size III: 10 Key Trends In Gaming IV: Threats And Opportunities For DeNA & GREE
- 6. I: Structure Of Japan’s Social Gaming Market
- 7. Japan‘s Unique Social Networking Landscape • Basic structure: real social graph vs. virtual social graph • 3 homegrown social networks with 25-30+ million registered users each: – Mixi (real/80% mobile social networking) – GREE (virtual/mobile social gaming) – Mobage (virtual/mobile social gaming)
- 8. Fragmented Industry Structure • 400+ social application providers • 2 dominant companies double as platform and game providers: GREE and DeNA (“Facebook+Zynga in 1“) • IPOs said to increase going forward • Rekoo only really successful foreign player • Zynga Japan is an underdog
- 10. Key Peculiarity: Gaming Nation Japan • Taito‘s Space Invaders kicked off the gaming industry as a whole in 1978 • Nintendo‘s Famicom revitalized industry after the big crash 1983 • Japan has 10% share ($6.5 billion) in global video game market • Games enjoy greater cultural attention in Japan than elsewhere • higher payment walls for progressing in social games are accepted
- 11. Key Peculiarity: Mobile • Social games (and the web at large) are consumed mainly on mobile phones • virtual item payment via carrier billing as catalyst • GREE/Mobage pre-installed on handsets Image credit: KDDI au
- 12. Key Peculiarity: Special Genres • Some social gaming genres are as popular in Japan as elsewhere, i.e. – farming – pet-breeding – city-building – restaurant management etc. • But some are especially popular over here
- 13. Key Peculiarity: Special Genres Example 1: Manga-based social games
- 14. Key Peculiarity: Special Genres Example 2: Social RPGs
- 15. Key Peculiarity: Special Genres Example 3: Social dating and love simulations
- 16. Key Peculiarity: Special Genres Example 4: Social idol-raising games
- 17. Key Peculiarity: Special Genres Example 5: Social card battle games
- 18. II: Market Size
- 19. Size Of Japan‘s Social Gaming Market Projection from Morgan Stanley, January 2012
- 20. Size Of Japan‘s Social Gaming Market Projection from Nomura, January 2012
- 21. Size Of Japan‘s Social Gaming Market Projection from JP Morgan, June 2011 • 011: US$2.8 billion 2 • 012: US$3.4 billion 2 • 013: US$3.9 billion 2
- 22. Size Of Japan‘s Social Gaming Market Projections from other sources, July 2012 • Ministry Of Internal Affairs: US$3.26 billion (in 2011) • apan Online Game Association: J US$3.6 billion (in 2011)
- 23. III: 10 Key Trends In Gaming
- 24. Trend 1: Smartphone Gaming
- 25. Example: Real Racing 3
- 26. Trend 2: Tablet Gaming
- 29. Example: Wikipad
- 30. Trend 3: “Indie” Gaming
- 31. Example: Steam
- 36. Trend 4: Cloud-Based Gaming Image credit: Kotaku.com (2010)
- 37. Example: Onlive
- 39. Example: Agawi
- 41. Trend 5: (Connected) TV Gaming Image credit: Colorcubic.com (Atari 1984)
- 42. Example: Ouya
- 45. Trend 6: GaaS Model / DLC / F2P
- 46. Example: EA
- 47. Example: (Almost) The Entire Industry Image credit: Gamefans.com
- 48. Trend 7: HTML5 / Multi-Platform
- 49. Example: Cut The Rope / Microsoft
- 50. Example: Mozilla’s BananaBread 3D FPS
- 51. Example: Goko
- 53. Trend 8: Full Immersion Image credit: Wiki Commons
- 54. Example: Sony’s 3D OLED Headset HMZ Image credit: Game Watch
- 55. Example: Microsoft’s Immersive Gaming System
- 56. Trend 9: Social Revolution
- 57. Trend 10: Alternative UI
- 59. Example: Emotiv’s mind-reading game controller
- 60. IV: Threats And Opportunities For DeNA & GREE
- 63. Threat 3: App Economy
- 64. Threat 4: Video Games -> Digital
- 65. Threat 5: Social Card Game Fatigue
- 66. Threat 6: Rise Of Facebook
- 67. Threat 7: Competitive Landscape
- 68. Opportunity 1: Smartphone Adoption Image credit: Gadgetreview.com
- 69. Opportunity 2: Nintendo’s Iwata-san
- 70. Opportunity 3: Next-Gen Social Games
- 71. Opportunity 4: Black Box Japan
- 72. Opportunity 5: Japan’s Wealthy Users
- 73. Thank you for listening! Questions?
- 74. Contact Information Twitter: http://twitter.com/serkantoto LinkedIn: http://linkedin.com/in/serkantoto Email: serkan AT serkantoto.com