Smartphone penetration and busy lifestyles are enabling new forms of casual and home shopping via mobile apps in India and South Africa. Supermarkets can target consumers with high disposable incomes who want quick shopping without time constraints by developing enhanced mobile apps that allow mapping, search, lists, deals and virtual browsing. This allows consumer value creation and new revenue streams for supermarkets through partnerships and scalable mobile products. However, reliable supply chains, understanding customer needs, IT infrastructure and competition will impact potential.

3. SMART SHOPPING

4. TRADITIONAL SHOPPING
Non‐
Schedule
personal Queuing
constraint
services
TransportaAon
costs TIME COST

6. LIFESTYLE
A typical day in Bangalore and Johannesburg
06:30 AM Wake Up
07:00 AM Breakfast
07:30 AM Commute to work
08:30 AM Arrive at Office
07:00 PM Finish work
07:30 PM Commute to Home
08:30 PM Get Home
No Ame for grocery shopping

7. INDIAN SUPERMARKETS
Big Bazaar (Future Group) with 132 outlets
is the biggest chain in India.
It has found success in low cost retailing.

8. SHIFT OF SHOPPING IN SOUTH AFRICA
TO SUPERMARKET
FROM OPEN MARKET

9. RETAILERS IN INDIA
New Entrants
WAL‐MART (JV WITH BharA)
Carrefour
They can target the new aspiraAonal Indian
consumer who is short on Ame and wants to shop
quickly. Such consumers are well off with high
disposable incomes.

10. RETAILERS IN SOUTH AFRICA
Big compeAAon among
few players.
Market already stablished.

11. INDIA POTENTIAL
Popula'on: 1,2 Billion
Mobile Penetra'on: 97%
Income per capita: $1000
GDP Growth: 8%
Retail market size: 335 Billion
Market deregulaAon in July 2011

12. SOUTH AFRICA POTENTIAL
Popula'on: 50 Million
Mobile Penetra'on: 80%
Urban income per capita: $900
GDP Growth: 4%
Retail market size: 7,4 Billion
Market already deregulated

13. TRIGGERS
TRIGGERS
Emerging market
Smartphone
Middle / High
penetraAon
income
Busy lifestyle

16. THIS IS JUST THE BEGINNIING

17. CASUAL SHOPPING
Ads in public
Smartphone APP
transport
First need Very easy system
products One click

18. HOME SHOPPING Proposal
Virtual shelves,
Web & online
quick browse and
shopping APPS
add
Real shopping
Fast & Reliable experience from
the couch

19. ENHANCED SHOPPING
Custom
Maps and
Deals and
navigaAon
offers
Search & Shopping
Lookup lists
Prices and
budgejng

20. WHAT’S IN FOR THE SUPERMARKETS?
Consumer Value Revenue through
CreaAon mulAple channels
DifferenAaAon
Value added
through
services
innovaAon

21. REVENUE MODEL
Partnership with
Package product
mobile
to supermarkets
companies
Available to other
Scalable product
retailers

22. PREREQUISITES
Reliable Supply PotenAal
Chain Customer Needs
IT Infrastructure CompeAAon

23. SMART SHOPPING