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May 18, 2012
TYING	
  ODYSSEUS	
  TO	
  THE	
  MAST:	
  
EVIDENCE	
  FROMA	
  COMMITMENT	
  SAVINGS	
  PRODUCT	
  
IN	
  THE	
  PHILIPPINES	
  AND	
  NEW	
  YORK	
  CITY	
  
	
  
“…but	
  you	
  must	
  bind	
  me	
  hard	
  and	
  fast,	
  
so	
  that	
  I	
  cannot	
  s6r	
  from	
  the	
  spot	
  
where	
  you	
  will	
  stand	
  me…	
  and	
  if	
  I	
  beg	
  
you	
  to	
  release	
  me,	
  you	
  must	
  6ghten	
  
and	
  add	
  to	
  my	
  bonds.”	
  	
  
	
  
-­‐-­‐-­‐	
  The	
  Odyssey	
  
Outline	
  
1.  Mo;va;ons	
  
2.  The	
  SEED	
  Savings	
  Product	
  
3.  The	
  Super	
  Saver	
  CD	
  Product	
  
4.  “Net	
  PorJolio”	
  Accounts	
  
Mo6va6ons	
  
o 	
  People	
  tend	
  to	
  make	
  bad	
  decisions	
  (mistakes)	
  in	
  par6cular,	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  predictable	
  direc6ons	
  
o 	
  	
  A	
  “Nudge”	
  helps	
  guide	
  people	
  to	
  decisions	
  they	
  themselves	
  would	
  say	
  
they	
  want	
  
	
  
Common	
  Cogni6ve	
  Biases	
  
	
  
	
  
	
  	
  
Limited	
  ARen6on	
   Planning	
  Fallacy	
  
Present	
  Bias	
  (Self	
  Control)	
   Exponen6al	
  Growth	
  Bias	
  
Why	
  does	
  it	
  maRer?	
  
• 	
  SeXng	
  goals,	
  mee6ng	
  goals	
  and	
  s6cking	
  to	
  plans	
  is	
  hard,	
  	
  	
  
	
  	
  	
  	
  psychologically	
  and	
  cogni6vely	
  
o 	
  	
  	
  Staying	
  out	
  of	
  debt	
  
o  	
  	
  DraYing	
  and	
  s6cking	
  to	
  a	
  budget	
  
o  	
  	
  Get	
  started	
  and	
  con6nue	
  saving	
  	
  
	
  
• 	
  	
  Leads	
  to…	
  	
  
o 	
  	
  …	
  low	
  household	
  savings	
  rates,	
  low	
  net	
  worth,	
  low	
  financial	
  resiliency	
  
o 	
  	
  …	
  high	
  debt	
  loads	
  and	
  debt	
  reliance	
  in	
  emergencies	
  
	
  
• 	
  	
  Biases	
  are	
  not	
  limited	
  to	
  low	
  and	
  middle	
  income	
  consumers	
  
o 	
  	
  But	
  LMI	
  consumers	
  have	
  less	
  room	
  for	
  mistakes	
  	
  
Commitment	
  Contracts	
  
•  Make	
  your	
  vices	
  more	
  expensive	
  
•  Make	
  your	
  virtues	
  cheaper	
  
•  The	
  obvious:	
  
o Savings	
  
o Weight	
  loss	
  
o Smoking	
  
o Exercise	
  
s6ckK.com	
  
The	
  less	
  than	
  obvious	
  (actual	
  contracts!)	
  
	
  	
  
	
  
Smoke	
  less	
  weed.	
  	
  
No	
  emailing	
  or	
  talking	
  
to	
  him	
  un6l	
  at	
  least	
  
the	
  morning	
  of	
  Jan	
  7	
  
Speak	
  more	
  
slowly	
  to	
  
foreigners	
  in	
  NYC	
  
No	
  More	
  Da6ng	
  
Losers…	
  and	
  Susie	
  
is	
  my	
  Referee	
  
Monday	
  through	
  	
  
Friday.	
  
Outline	
  
1.  Mo6va6ons	
  
2.  The	
  SEED	
  Savings	
  Product	
  
3.  The	
  Super	
  Saver	
  CD	
  Product	
  
4.  “Net	
  PorJolio”	
  Accounts	
  
SEED:	
  A	
  Commitment	
  Savings	
  
Product	
  in	
  the	
  Philippines	
  
•  “SEED”	
  for	
  the	
  Green	
  Bank	
  of	
  Caraga	
  in	
  Mindanao	
  
•  Simplest	
  “commitment:”	
  no	
  withdrawals	
  un6l	
  goal	
  
reached	
  
•  28%	
  opened	
  an	
  account	
  
•  300%	
  increase	
  in	
  savings	
  for	
  those	
  who	
  opened	
  an	
  
account	
  
•  Similar	
  to	
  “Christmas	
  Clubs”	
  in	
  the	
  USA,	
  popular	
  in	
  the	
  
past	
  
SEED:	
  A	
  Commitment	
  Savings	
  
Product	
  in	
  the	
  Philippines	
  
	
  	
   	
  	
   	
  	
  
	
  	
   Freq	
   	
  	
  Percent of SEED Clients	
  	
  
	
  	
   	
  	
   	
  Offered	
  SEED	
  Account	
  
Opened	
  SEED	
  Account	
  	
  	
  
710	
  
202	
  	
  	
   	
  
	
  	
   	
  	
   	
  
AMOUNT	
  GOAL	
  	
  	
   62	
  	
  	
   31%	
   	
  	
  
$10	
  -­‐	
  	
  	
  $200	
  	
   39	
  	
  	
   19%	
   	
  	
  
$200	
  -­‐	
  $400	
   15	
  	
  	
   7%	
   	
  	
  
$400	
  -­‐	
  $600	
   5	
  	
  	
   2%	
   	
  	
  
>$600	
   3	
  	
  	
   1%	
   	
  	
  
	
  	
   	
  	
  
DATE	
  GOAL	
  	
  	
   140	
  	
  	
   	
  	
  
2	
  	
  -­‐	
  	
  6	
  months	
  	
  	
   51	
  	
  	
   	
  	
  
7	
  	
  -­‐	
  	
  12	
  months	
  	
  	
   62	
  	
  	
   	
  	
  
13	
  	
  -­‐	
  	
  24	
  months	
  	
  	
   16	
  	
  	
   	
  	
  
	
  	
   11	
  
69%	
  
25%	
  
31%	
  
8%	
  
5%	
   	
  	
  
	
  	
  
>	
  24	
  months	
  
	
  	
   	
  	
  
	
  	
   	
  	
   	
  	
  BOX	
  	
  	
   167	
  	
  	
   83%	
   	
  	
  
WITHOUT	
  BOX	
  	
  	
   35	
  	
  	
   17%	
   	
  	
  
	
  	
   	
  	
  
	
  	
  
SEED	
  Take-­‐up	
  Op6ons	
  	
  
The	
  Commitment	
  Contract	
  
Impact	
  
•  All	
  results	
  rela6ve	
  to	
  a	
  control	
  group.	
  
– Why?	
  
– Defini;on	
  of	
  Impact	
  
•  80%	
  increase	
  in	
  savings	
  aYer	
  one	
  year	
  for	
  all	
  
offered	
  
•  ~300%	
  increase	
  for	
  those	
  who	
  take-­‐up	
  
•  Improve	
  power	
  in	
  household	
  
– Compare	
  to	
  credit	
  
Magnitude	
  in	
  Real	
  Dollars	
  
•  Doctor’s	
  visit:	
  150	
  pesos	
  
•  Public	
  school	
  fees	
  are	
  150	
  pesos/
year,	
  plus	
  ~200	
  pesos/month	
  for	
  
special	
  projects	
  
•  1	
  month	
  supply	
  of	
  rice	
  for	
  a	
  family	
  of	
  
5:	
  1000	
  pesos	
  
Outline	
  
1.  Mo6va6ons	
  
2.  The	
  SEED	
  Savings	
  Product	
  
3.  The	
  Super	
  Saver	
  CD	
  Product	
  
4.  “Net	
  PorJolio”	
  Accounts	
  
5.  Next	
  Steps	
  
Super	
  Saver	
  CD	
  
Commitment:	
  	
  
Savings	
  Goal	
  
o  Iden6fy	
  savings	
  goal	
  
o  Select	
  maturity	
  date	
  (by	
  when	
  do	
  you	
  want	
  to	
  save	
  this	
  amount)	
  
o  Frequency	
  of	
  deposits	
  (weekly,	
  monthly)	
  
Balance-­‐building	
   o  Minimum	
  ini6al	
  deposit	
  
o  Members	
  then	
  make	
  contribu6ons	
  in	
  order	
  to	
  build	
  savings	
  balance	
  and	
  reach	
  savings	
  goal	
  to	
  which	
  s/he	
  
commiRed	
  
o  Does	
  not	
  require	
  full	
  lump	
  sum	
  in	
  order	
  to	
  open	
  the	
  CD	
  
Compe;;ve	
  dividend	
  rate	
   o  Varied	
  during	
  course	
  of	
  study	
  
Minimum	
  ini;al	
  deposit	
   o  $15	
  
Maximum	
  account	
  
balance	
  per	
  member	
  
o  $10,000	
  
Fixed	
  maturity	
  term	
   o  3	
  months,	
  6	
  months,	
  12	
  months,	
  18	
  months	
  
o  Maturity	
  term	
  is	
  chosen	
  by	
  the	
  member	
  
o  CD	
  closes	
  on	
  maturity	
  date	
  (or	
  next	
  business	
  day)	
  and	
  all	
  funds	
  are	
  transferred	
  to	
  the	
  member’s	
  main	
  
account	
  
Contribu;ons	
   o  Automa6c	
  or	
  manual	
  contribu6ons	
  
o  Automa6c	
  transfers	
  from	
  another	
  NTFCU	
  account	
  or	
  external	
  account	
  (switches	
  to	
  manual	
  if	
  specified	
  
account	
  has	
  insufficient	
  funds)	
  
o  Manual	
  if	
  member	
  makes	
  them	
  in	
  person	
  or	
  by	
  mail	
  
o  NTFCU	
  recommends	
  contribu6on	
  amount	
  so	
  member	
  can	
  reach	
  goal	
  
Withdrawals	
  and	
  
Penal;es	
  
o  Penalty	
  for	
  withdrawal	
  before	
  reaching	
  commiRed	
  goal	
  is	
  forfeited	
  dividends	
  and	
  forfeited	
  $15	
  of	
  ini6al	
  
deposit	
  
o  If	
  member	
  reaches	
  maturity	
  date	
  but	
  does	
  not	
  meet	
  savings	
  goal,	
  the	
  member	
  only	
  forfeits	
  dividends	
  upon	
  
withdrawal	
  
o  If	
  savings	
  goal	
  has	
  been	
  met,	
  there	
  is	
  no	
  penalty	
  upon	
  withdrawal	
  
Sample	
  crea6on	
  
o 	
  	
  All	
  par6cipants	
  are	
  members	
  of	
  Neighborhood	
  Trust	
  Federal	
  Credit	
  Union	
  	
  
o 	
  	
  Par6cipants	
  were	
  enrolled	
  in	
  the	
  study	
  via	
  a	
  request	
  to	
  complete	
  a	
  baseline	
  	
  	
  	
  
	
  	
  	
  	
  	
  survey	
  in	
  the	
  credit	
  union	
  
o 	
  	
  Upon	
  survey	
  comple6on,	
  the	
  electronic	
  survey	
  tool	
  created	
  a	
  random	
  	
  	
  	
  
	
  	
  	
  	
  	
  treatment	
  assignment:	
  	
  
• 	
  	
  1/3	
  	
  -­‐	
  Super	
  Saver	
  CD	
  
• 	
  	
  1/3	
  	
  -­‐	
  Financial	
  Counseling	
  	
  
• 	
  	
  1/3	
  	
  -­‐	
  Control	
  Group	
  (survey	
  only)	
  	
  
o 	
  	
  Enrolled	
  1167	
  credit	
  union	
  members	
  between	
  March	
  2010	
  and	
  May	
  2011	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  (staff	
  turnover	
  resulted	
  in	
  12	
  months	
  of	
  enrollment	
  during	
  this	
  period)	
  
Full	
  Sample	
   Control	
   Super	
  Saver	
  
CD	
  Offer	
  
Counseling	
  
Offer	
  	
  
1167	
   389	
   381	
   397	
  
Treatment	
  Assignments	
  
Sample	
  characteris6cs	
  
Demographics	
  
o  Annual	
  Income:	
  55%	
  less	
  than	
  $20,000	
  ,	
  86%	
  less	
  than	
  $40,000	
  
	
  
o  Educa6on:	
  51%	
  high	
  school	
  or	
  less,	
  43%	
  some	
  college,	
  7%	
  bachelors	
  degree	
  
	
  
o  Gender:	
  67%	
  female	
  
	
  
o  Mean	
  Age:	
  49	
  
	
  
o  Spanish	
  Language	
  Surveys:	
  74%	
  
Sample	
  characteris6cs,	
  cont’d	
  
Financial	
  Situa;on	
  
	
  
o  Household	
  Financial	
  Situa6on:	
  24%	
  “good	
  or	
  beRer”,	
  40%	
  “ok”,	
  36%	
  “not	
  
very	
  good"	
  or	
  “bad“	
  
	
  
o  Financial	
  Distress:	
  19%	
  unable	
  to	
  make	
  rent,	
  u6li6es,	
  or	
  mortgage;	
  14%	
  
skipped	
  meals;	
  24%	
  turned	
  down	
  for	
  credit;	
  40%	
  discouraged	
  from	
  
applying	
  
	
  
o  Sketchy	
  credit:	
  18%	
  have	
  refund	
  an6cipa6on	
  loan,	
  payday	
  loan,	
  auto	
  6tle	
  
loan,	
  pawn	
  loan,	
  loan-­‐shark	
  loan,	
  or	
  rent-­‐to-­‐own	
  arrangement	
  
	
  
Sample	
  characteris6cs,	
  cont’d	
  
Behavioral	
  Biases	
  
o  Self-­‐control:	
  regrets	
  spending	
  lacks	
  financial	
  discipline	
  48%	
  “strongly	
  
agree”;	
  80%	
  agree	
  at	
  least	
  somewhat	
  
	
  
o  Exponen6al	
  Growth	
  Bias	
  (savings	
  compounding):	
  48%	
  underes;mate,	
  
27%	
  linear	
  approxima6on,	
  7%	
  missing/don’t	
  know,	
  13%	
  overes6mate,	
  5%	
  
correct	
  
	
  
o  Pa6ence	
  over	
  different	
  6me	
  horizons:	
  9%	
  “standard”	
  reversal	
  (impa6ent	
  
now,	
  more-­‐pa6ent	
  in	
  future),	
  3%	
  nonstandard	
  reversal,	
  15%	
  always	
  
impa6ent,	
  69%	
  always	
  pa6ent	
  
Take-­‐up	
  Stats	
  
o  Takeup:	
  21.3%	
  of	
  individuals	
  take-­‐up	
  Super	
  Saver	
  CD	
  product	
  (N=381)	
  
	
  
o  Maturity	
  Term:	
  mean	
  =	
  13.6	
  months,	
  median	
  =	
  18	
  months,	
  N=	
  81	
  
o  Goal:	
  mean	
  =	
  $1701	
  (sd	
  =	
  2046),	
  median	
  =	
  $	
  1000,	
  N	
  =	
  81	
  
	
  
o  Counseling	
  takeup:	
  15.9%	
  showed	
  up	
  to	
  appointment,	
  while	
  48.9%	
  signed	
  
up	
  (room	
  to	
  improve	
  on	
  this	
  gap)	
  
CD	
  Take-­‐up	
  Analysis:	
  Demand	
  Model	
  
o  Women	
  were	
  11%	
  more	
  likely	
  to	
  take	
  up	
  than	
  men	
  
	
  
o  Lower-­‐income	
  respondents	
  were	
  WAY	
  more	
  likely	
  to	
  take	
  up.	
  
o  Basically,	
  take-­‐up	
  very	
  low	
  amongst	
  >$60k,	
  and	
  much	
  higher	
  among	
  everyone	
  else	
  
	
  
•  So	
  (certain)	
  demographics	
  may	
  be	
  useful	
  for	
  direct	
  marke6ng/messaging	
  
	
  
o  Demand	
  for	
  the	
  CD	
  is	
  correlated	
  with	
  individual-­‐level	
  proxies	
  for	
  being	
  
“behavioral”.	
  	
  
o  Surprisingly,	
  strongest	
  results	
  here	
  is	
  that	
  guys	
  who	
  understand	
  compounding	
  are	
  much	
  
less	
  likely	
  to	
  take-­‐up.	
  	
  Are	
  these	
  guys…	
  
o  Yield-­‐chasers?	
  
o  Rela6vely	
  sophis6cated,	
  or	
  ra6onal?	
  
CD	
  usage	
  stats	
  
	
  
o  Percent	
  of	
  goal	
  reached	
  at	
  closing:	
  mean	
  =	
  70.3%,	
  median	
  =	
  57%	
  N=70	
  
o  Balances	
  at	
  closing:	
  mean	
  =	
  $910,	
  median	
  =	
  $417	
  	
  
	
  
o  About	
  30%	
  of	
  members	
  reached	
  goal…	
  
o  Middle	
  of	
  pack	
  compared	
  to	
  other	
  IPA	
  studies	
  on	
  commitment	
  savings	
  
Descrip6ve	
  Results	
  for	
  CD	
  
(not	
  using	
  randomiza6on)	
  
Measuring	
  impacts	
  of	
  CD:	
  
On	
  what?	
  How?	
  
On	
  what?	
  
1.	
  Credit	
  union	
  balances	
  
o  Using	
  various	
  defini6ons	
  of	
  balances	
  
o  What’s	
  counted	
  (checking,	
  net	
  assets,	
  etc.)	
  
o  How	
  (maximum	
  or	
  average;	
  dealing	
  with	
  outliers,	
  etc.)	
  
o  Measured	
  at	
  quarter-­‐end	
  in	
  each	
  of	
  four	
  quarters	
  aYer	
  someone	
  enters	
  
sample	
  
o  So	
  snapshots	
  only:	
  no	
  flows	
  
2.	
  1-­‐year-­‐aer	
  credit	
  report	
  outcomes:	
  score,	
  card	
  balances,	
  u6liza6on,	
  
delinquencies	
  
	
  
How?	
  
o  Use	
  treatment	
  offer	
  (inten6on-­‐to-­‐treat)	
  to	
  iden6fy	
  causal	
  effect	
  of	
  CD	
  or	
  
counseling	
  treatment.	
  
o  I.e.,	
  compare	
  outcomes	
  across	
  the	
  3	
  different	
  arms	
  (control,	
  CD	
  offer,	
  
counseling	
  offer),	
  where	
  a	
  member’s	
  arm	
  is	
  defined	
  based	
  on	
  the	
  ini6al	
  
assignment,	
  not	
  based	
  on	
  what	
  she	
  actually	
  got	
  
Results:	
  Treatment	
  Effects	
  
of	
  Super	
  Saver	
  CD	
  
•  On	
  balances,	
  measured	
  various	
  ways:	
  
Imprecisely	
  es6mated	
  zeros	
  
•  On	
  credit	
  report	
  variables:	
  Imprecisely	
  
es6mated	
  zeros,	
  except:	
  
– Can	
  rule	
  out	
  large	
  effects	
  on	
  credit	
  scores	
  in	
  either	
  
direc6on:	
  not	
  much	
  ac6on	
  here	
  
Treatment	
  effects	
  on	
  savings	
  balances	
  
Table	
  3:	
  Treatment	
  Effects	
  on	
  Savings	
  Balances	
  (Super	
  Saver	
  CD	
  Account	
  Balances	
  +	
  Savings	
  Account	
  Balances)
(1) (2) (3) (4) (5) (6) (7) (8)
Dependent	
  Variable:
Maximum	
  End	
  of	
  
Quarter	
  Balance
Maximum	
  End	
  of	
  
Quarter	
  Balance
Log	
  (Max	
  
End	
  of	
  Quarter	
  
Balance	
  +	
  1)
Mean	
  End	
  of	
  
Quarter	
  Balance
Mean	
  End	
  of	
  
Quarter	
  Balance
Log	
  (Mean	
  
End	
  of	
  Quarter	
  
Balance	
  +	
  1)
Level	
  Balance	
  at	
  
End	
  of	
  Quarter
Log	
  (Level	
  
Balance	
  at	
  End	
  
of	
  Quarter	
  +	
  1)
Estimator: OLS Median OLS OLS Median OLS OLS OLS
Savings	
  Treatment -­‐146.4 48.71 0.0821 -­‐131.7 29.73* 0.0790 -­‐21.73 0.197
(242.0) (34.03) (0.165) (161.5) (16.67) (0.157) (190.4) (0.222)
Counseling	
  Treatment 339.4 38.35 -­‐0.134 159.8 16.68 -­‐0.166 247.2 0.0515
(408.9) (34.32) (0.176) (283.6) (16.34) (0.169) (343.4) (0.220)
Number	
  of	
  Observations 1167 1167 1165 1167 1167 1161 5767 5747
R-­‐Squared 0.178 0.132 0.255 0.141 0.003 0.069
Dependent	
  Variable	
  Baseline	
  Mean 819.02 819.02 819.02 819.02 819.02 819.02 819.02 819.02
[Median] 	
  [46.34] 	
  [46.34] 	
  [46.34] 	
  [46.34] 	
  [46.34] 	
  [46.34] 	
  [46.34] 	
  [46.34]
Control	
  variables	
  included:
Timing	
  of	
  Entry	
  into	
  Study Yes Yes Yes Yes Yes Yes No No
Timing	
  of	
  Observation No No No No No No Yes Yes
Baseline	
  Dependent	
  Variable Yes Yes Yes Yes Yes Yes No No
Individual	
  FEs No No No No No No Yes Yes
Notes
Standard	
  errors	
  in	
  parentheses,	
  Huber-­‐White	
  for	
  intent-­‐to-­‐treat	
  specifications,	
  clustered	
  on	
  individual	
  for	
  fixed	
  effect	
  specifications.	
  Sample	
  sizes	
  differ	
  for	
  regressions	
  with	
  logged	
  dependent	
  
variables	
  because	
  of	
  some	
  negative	
  values	
  for	
  the	
  level	
  dependent	
  variables.	
  Maximum	
  or	
  mean	
  savings	
  balance	
  is	
  the	
  dependent	
  variable	
  in	
  cross-­‐sectional	
  regressions,	
  and	
  is	
  defined	
  over	
  4	
  
observations	
  taken	
  at	
  treatment-­‐quarter	
  end	
  dates;	
  level	
  balance	
  is	
  the	
  dependent	
  variable	
  in	
  panel	
  regressions,	
  and	
  is	
  simply	
  the	
  observed	
  balance	
  levels	
  at	
  treatment-­‐quarter	
  end	
  dates.	
  All	
  
regressions	
  also	
  control	
  for	
  baseline	
  balances,	
  and	
  for	
  month-­‐year	
  of	
  entry	
  (and	
  hence	
  treatment	
  assignment)	
  into	
  our	
  sample,	
  except	
  in	
  the	
  individual	
  fixed	
  effects	
  specifications,	
  where	
  instead	
  
we	
  control	
  for	
  the	
  month-­‐year	
  of	
  each	
  observation.	
  *p<0.10	
  **	
  p<0.05	
  ***	
  p<0.01.
Treatment	
  effects	
  on	
  credit	
  scores	
  
Table	
  4:	
  Treatment	
  Effects	
  on	
  Credit	
  Scores
(1) (2) (3) (4) (5) (6) (7) (8) (9) (10)
Dependent	
  Variable:
Has	
  Report	
  
and	
  Credit	
  
Score	
  
(dummy)
Credit	
  Score	
  
(level)
Active	
  Trade	
  
Lines	
  
(count)
Credit	
  Card	
  
Balance	
  
(level)
Credit	
  Card	
  
Balance	
  
(level)
Credit	
  Card	
  
Balance	
  (log	
  
level)
Credit	
  
Utilization	
  
(level)
Negative	
  
Trades	
  
(count)
Has	
  
Delinquent	
  
or	
  90	
  Days	
  
Past	
  Due	
  
Account	
  
(dummy)
Delinquent	
  
or	
  90	
  Days	
  
Past	
  Due	
  
Account	
  
(count)
Estimator: OLS OLS OLS OLS Median OLS OLS OLS OLS OLS
Savings	
  Treatment 0.054 -­‐3.183 -­‐0.100 -­‐656.047* -­‐94.000 -­‐0.315 0.015 0.055 0.004 0.657
(0.034) (7.675) (0.430) (368.444) (133.029) (0.309) (0.034) (0.212) (0.040) (0.586)
Counseling	
  Treatment 0.026 -­‐7.996 0.670 92.626 -­‐94.000 -­‐0.289 -­‐0.014 0.117 0.040 1.044*
(0.034) (7.513) (0.460) (474.450) (139.580) (0.313) (0.033) (0.216) (0.040) (0.596)
Number	
  of	
  Observations 1,167 780 921 921 921 921 669 921 921 921
R-­‐Squared 0.015 0.009 0.018 0.029 0.009 0.018 0.004 0.014 0.023 0.018
Dependent	
  Variable	
  Baseline	
  Mean 0.64 652.5 4.62 2696.2 2696.2 4.68 0.44 1.45 0.48 3.55
[Median] [1.00] [656.50] [3.00] [523.00] [523.00] [6.26] [0.41] [0.00] [0.00] [0.00]
Control	
  variables	
  included:
Timing Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Huber-­‐White	
  standard	
  errors	
  in	
  parentheses.	
  Median	
  regression	
  reports	
  bootstrapped	
  standard	
  errors	
  with	
  1000	
  repititions.	
  All	
  regressions	
  control	
  for	
  month	
  of	
  entry	
  into	
  
sample.	
  Sample	
  size	
  differs	
  because	
  credit	
  reports,	
  credit	
  scores,	
  and	
  utilization	
  rates	
  are	
  unavailable	
  for	
  some	
  individuals.	
  	
  *p<0.10	
  **	
  p<0.05	
  ***	
  p<0.01.
Notes:
Next	
  steps:	
  Future	
  Studies?	
  
Improving	
  commitment	
  features?	
  
•  Offer	
  op6on	
  of	
  stronger	
  commitment	
  
•  Decision	
  aids:	
  (are	
  people	
  failing	
  because	
  they	
  overshoot?)	
  
•  How	
  important	
  is	
  goal-­‐seXng	
  per	
  se?	
  (test	
  a	
  pure	
  goal-­‐seXng	
  treatment,	
  no	
  
commitment)	
  
•  Some	
  exit	
  interviews	
  with	
  members	
  who	
  held	
  to	
  maturity	
  but	
  didn’t	
  reach	
  goal	
  would	
  
help	
  generate	
  ideas	
  
	
  
Improving	
  counseling	
  sign-­‐up	
  -­‐>	
  take-­‐up?	
  
o  Offer	
  commitment?	
  	
  (e.g.,	
  performance	
  bond	
  for	
  showing	
  up)	
  
o  Change	
  throughput	
  process?	
  (E.g.,	
  way	
  to	
  offer	
  intake	
  session	
  on-­‐demand?)	
  
o  Follow-­‐up	
  messaging?	
  
o  Why	
  does	
  month-­‐of-­‐entry	
  maRer	
  so	
  much?	
  
Counseling	
  content	
  (and	
  reinforcing	
  it)?	
  
•  Should	
  credit	
  scores	
  be	
  moving?	
  
•  Failure	
  to	
  complete	
  follow-­‐up	
  tasks?	
  
o  Treat	
  these?	
  
o  Delegate	
  to	
  counselor?	
  
	
  
Outline	
  
1.  Mo6va6ons	
  
2.  The	
  SEED	
  Savings	
  Product	
  
3.  The	
  Super	
  Saver	
  CD	
  Product	
  
4.  “Net	
  Por]olio”	
  Accounts	
  
The	
  Money	
  Pump	
  
•  Common	
  prac6ce:	
  
–  Someone	
  in	
  debt.	
  Teach	
  them	
  to	
  save.	
  Huge	
  long	
  term	
  
benefits.	
  Is	
  this	
  right?	
  
•  What	
  is	
  the	
  “right”	
  financial	
  answer?	
  
–  Borrow	
  high	
  and	
  save	
  low?	
  	
  No.	
  
–  So	
  why	
  hold	
  both?	
  
•  Liquidity	
  
•  Limited	
  liability	
  (op6on	
  for	
  default/bankruptcy)	
  
•  Transac6on	
  costs	
  
•  Behavioral	
  
–  Mental	
  accoun6ng	
  
–  Lack	
  of	
  knowledge/awareness,	
  ie,	
  simply	
  put	
  “mistakes”	
  
–  Social	
  norms	
  
–  What	
  else?	
  
The	
  PorJolio	
  Account	
  
•  Banks	
  serve	
  two	
  roles:	
  
– Intermedia6on	
  of	
  capital	
  
•  Intermedia6on	
  of	
  capital	
  within	
  a	
  person	
  at	
  one	
  point	
  
in	
  6me	
  is	
  not	
  wriRen	
  down	
  as	
  a	
  model	
  of	
  why	
  banks	
  
exist	
  in	
  ANY	
  textbook.	
  
– Facilitate	
  payments	
  
•  Net	
  porJolio	
  account:	
  
– Home	
  equity	
  example,	
  one	
  account	
  
– Add	
  on	
  mental	
  accoun6ng	
  features	
  necessary	
  (?)	
  
Escalator:	
  Funtheory.com	
  
Thank	
  you!	
  
	
  
Dean	
  Karlan	
  
dean.karlan@yale.edu	
  
hRp://www.poverty-­‐ac6on.org	
  
hRp://karlan.yale.edu	
  
	
  

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Behaviorally Informed Anti-poverty Programs Part 1

  • 1. May 18, 2012 TYING  ODYSSEUS  TO  THE  MAST:   EVIDENCE  FROMA  COMMITMENT  SAVINGS  PRODUCT   IN  THE  PHILIPPINES  AND  NEW  YORK  CITY    
  • 2. “…but  you  must  bind  me  hard  and  fast,   so  that  I  cannot  s6r  from  the  spot   where  you  will  stand  me…  and  if  I  beg   you  to  release  me,  you  must  6ghten   and  add  to  my  bonds.”       -­‐-­‐-­‐  The  Odyssey  
  • 3. Outline   1.  Mo;va;ons   2.  The  SEED  Savings  Product   3.  The  Super  Saver  CD  Product   4.  “Net  PorJolio”  Accounts  
  • 4. Mo6va6ons   o   People  tend  to  make  bad  decisions  (mistakes)  in  par6cular,                      predictable  direc6ons   o     A  “Nudge”  helps  guide  people  to  decisions  they  themselves  would  say   they  want     Common  Cogni6ve  Biases           Limited  ARen6on   Planning  Fallacy   Present  Bias  (Self  Control)   Exponen6al  Growth  Bias  
  • 5. Why  does  it  maRer?   •   SeXng  goals,  mee6ng  goals  and  s6cking  to  plans  is  hard,              psychologically  and  cogni6vely   o       Staying  out  of  debt   o     DraYing  and  s6cking  to  a  budget   o     Get  started  and  con6nue  saving       •     Leads  to…     o     …  low  household  savings  rates,  low  net  worth,  low  financial  resiliency   o     …  high  debt  loads  and  debt  reliance  in  emergencies     •     Biases  are  not  limited  to  low  and  middle  income  consumers   o     But  LMI  consumers  have  less  room  for  mistakes    
  • 6. Commitment  Contracts   •  Make  your  vices  more  expensive   •  Make  your  virtues  cheaper   •  The  obvious:   o Savings   o Weight  loss   o Smoking   o Exercise  
  • 7. s6ckK.com   The  less  than  obvious  (actual  contracts!)         Smoke  less  weed.     No  emailing  or  talking   to  him  un6l  at  least   the  morning  of  Jan  7   Speak  more   slowly  to   foreigners  in  NYC   No  More  Da6ng   Losers…  and  Susie   is  my  Referee   Monday  through     Friday.  
  • 8. Outline   1.  Mo6va6ons   2.  The  SEED  Savings  Product   3.  The  Super  Saver  CD  Product   4.  “Net  PorJolio”  Accounts  
  • 9. SEED:  A  Commitment  Savings   Product  in  the  Philippines   •  “SEED”  for  the  Green  Bank  of  Caraga  in  Mindanao   •  Simplest  “commitment:”  no  withdrawals  un6l  goal   reached   •  28%  opened  an  account   •  300%  increase  in  savings  for  those  who  opened  an   account   •  Similar  to  “Christmas  Clubs”  in  the  USA,  popular  in  the   past  
  • 10. SEED:  A  Commitment  Savings   Product  in  the  Philippines                   Freq      Percent of SEED Clients              Offered  SEED  Account   Opened  SEED  Account       710   202                   AMOUNT  GOAL       62       31%       $10  -­‐      $200     39       19%       $200  -­‐  $400   15       7%       $400  -­‐  $600   5       2%       >$600   3       1%               DATE  GOAL       140           2    -­‐    6  months       51           7    -­‐    12  months       62           13    -­‐    24  months       16               11   69%   25%   31%   8%   5%           >  24  months                      BOX       167       83%       WITHOUT  BOX       35       17%                   SEED  Take-­‐up  Op6ons    
  • 11.
  • 13. Impact   •  All  results  rela6ve  to  a  control  group.   – Why?   – Defini;on  of  Impact   •  80%  increase  in  savings  aYer  one  year  for  all   offered   •  ~300%  increase  for  those  who  take-­‐up   •  Improve  power  in  household   – Compare  to  credit  
  • 14. Magnitude  in  Real  Dollars   •  Doctor’s  visit:  150  pesos   •  Public  school  fees  are  150  pesos/ year,  plus  ~200  pesos/month  for   special  projects   •  1  month  supply  of  rice  for  a  family  of   5:  1000  pesos  
  • 15. Outline   1.  Mo6va6ons   2.  The  SEED  Savings  Product   3.  The  Super  Saver  CD  Product   4.  “Net  PorJolio”  Accounts   5.  Next  Steps  
  • 16. Super  Saver  CD   Commitment:     Savings  Goal   o  Iden6fy  savings  goal   o  Select  maturity  date  (by  when  do  you  want  to  save  this  amount)   o  Frequency  of  deposits  (weekly,  monthly)   Balance-­‐building   o  Minimum  ini6al  deposit   o  Members  then  make  contribu6ons  in  order  to  build  savings  balance  and  reach  savings  goal  to  which  s/he   commiRed   o  Does  not  require  full  lump  sum  in  order  to  open  the  CD   Compe;;ve  dividend  rate   o  Varied  during  course  of  study   Minimum  ini;al  deposit   o  $15   Maximum  account   balance  per  member   o  $10,000   Fixed  maturity  term   o  3  months,  6  months,  12  months,  18  months   o  Maturity  term  is  chosen  by  the  member   o  CD  closes  on  maturity  date  (or  next  business  day)  and  all  funds  are  transferred  to  the  member’s  main   account   Contribu;ons   o  Automa6c  or  manual  contribu6ons   o  Automa6c  transfers  from  another  NTFCU  account  or  external  account  (switches  to  manual  if  specified   account  has  insufficient  funds)   o  Manual  if  member  makes  them  in  person  or  by  mail   o  NTFCU  recommends  contribu6on  amount  so  member  can  reach  goal   Withdrawals  and   Penal;es   o  Penalty  for  withdrawal  before  reaching  commiRed  goal  is  forfeited  dividends  and  forfeited  $15  of  ini6al   deposit   o  If  member  reaches  maturity  date  but  does  not  meet  savings  goal,  the  member  only  forfeits  dividends  upon   withdrawal   o  If  savings  goal  has  been  met,  there  is  no  penalty  upon  withdrawal  
  • 17. Sample  crea6on   o     All  par6cipants  are  members  of  Neighborhood  Trust  Federal  Credit  Union     o     Par6cipants  were  enrolled  in  the  study  via  a  request  to  complete  a  baseline                  survey  in  the  credit  union   o     Upon  survey  comple6on,  the  electronic  survey  tool  created  a  random                  treatment  assignment:     •     1/3    -­‐  Super  Saver  CD   •     1/3    -­‐  Financial  Counseling     •     1/3    -­‐  Control  Group  (survey  only)     o     Enrolled  1167  credit  union  members  between  March  2010  and  May  2011                    (staff  turnover  resulted  in  12  months  of  enrollment  during  this  period)   Full  Sample   Control   Super  Saver   CD  Offer   Counseling   Offer     1167   389   381   397   Treatment  Assignments  
  • 18. Sample  characteris6cs   Demographics   o  Annual  Income:  55%  less  than  $20,000  ,  86%  less  than  $40,000     o  Educa6on:  51%  high  school  or  less,  43%  some  college,  7%  bachelors  degree     o  Gender:  67%  female     o  Mean  Age:  49     o  Spanish  Language  Surveys:  74%  
  • 19. Sample  characteris6cs,  cont’d   Financial  Situa;on     o  Household  Financial  Situa6on:  24%  “good  or  beRer”,  40%  “ok”,  36%  “not   very  good"  or  “bad“     o  Financial  Distress:  19%  unable  to  make  rent,  u6li6es,  or  mortgage;  14%   skipped  meals;  24%  turned  down  for  credit;  40%  discouraged  from   applying     o  Sketchy  credit:  18%  have  refund  an6cipa6on  loan,  payday  loan,  auto  6tle   loan,  pawn  loan,  loan-­‐shark  loan,  or  rent-­‐to-­‐own  arrangement    
  • 20. Sample  characteris6cs,  cont’d   Behavioral  Biases   o  Self-­‐control:  regrets  spending  lacks  financial  discipline  48%  “strongly   agree”;  80%  agree  at  least  somewhat     o  Exponen6al  Growth  Bias  (savings  compounding):  48%  underes;mate,   27%  linear  approxima6on,  7%  missing/don’t  know,  13%  overes6mate,  5%   correct     o  Pa6ence  over  different  6me  horizons:  9%  “standard”  reversal  (impa6ent   now,  more-­‐pa6ent  in  future),  3%  nonstandard  reversal,  15%  always   impa6ent,  69%  always  pa6ent  
  • 21. Take-­‐up  Stats   o  Takeup:  21.3%  of  individuals  take-­‐up  Super  Saver  CD  product  (N=381)     o  Maturity  Term:  mean  =  13.6  months,  median  =  18  months,  N=  81   o  Goal:  mean  =  $1701  (sd  =  2046),  median  =  $  1000,  N  =  81     o  Counseling  takeup:  15.9%  showed  up  to  appointment,  while  48.9%  signed   up  (room  to  improve  on  this  gap)  
  • 22. CD  Take-­‐up  Analysis:  Demand  Model   o  Women  were  11%  more  likely  to  take  up  than  men     o  Lower-­‐income  respondents  were  WAY  more  likely  to  take  up.   o  Basically,  take-­‐up  very  low  amongst  >$60k,  and  much  higher  among  everyone  else     •  So  (certain)  demographics  may  be  useful  for  direct  marke6ng/messaging     o  Demand  for  the  CD  is  correlated  with  individual-­‐level  proxies  for  being   “behavioral”.     o  Surprisingly,  strongest  results  here  is  that  guys  who  understand  compounding  are  much   less  likely  to  take-­‐up.    Are  these  guys…   o  Yield-­‐chasers?   o  Rela6vely  sophis6cated,  or  ra6onal?  
  • 23. CD  usage  stats     o  Percent  of  goal  reached  at  closing:  mean  =  70.3%,  median  =  57%  N=70   o  Balances  at  closing:  mean  =  $910,  median  =  $417       o  About  30%  of  members  reached  goal…   o  Middle  of  pack  compared  to  other  IPA  studies  on  commitment  savings  
  • 24. Descrip6ve  Results  for  CD   (not  using  randomiza6on)  
  • 25. Measuring  impacts  of  CD:   On  what?  How?   On  what?   1.  Credit  union  balances   o  Using  various  defini6ons  of  balances   o  What’s  counted  (checking,  net  assets,  etc.)   o  How  (maximum  or  average;  dealing  with  outliers,  etc.)   o  Measured  at  quarter-­‐end  in  each  of  four  quarters  aYer  someone  enters   sample   o  So  snapshots  only:  no  flows   2.  1-­‐year-­‐aer  credit  report  outcomes:  score,  card  balances,  u6liza6on,   delinquencies     How?   o  Use  treatment  offer  (inten6on-­‐to-­‐treat)  to  iden6fy  causal  effect  of  CD  or   counseling  treatment.   o  I.e.,  compare  outcomes  across  the  3  different  arms  (control,  CD  offer,   counseling  offer),  where  a  member’s  arm  is  defined  based  on  the  ini6al   assignment,  not  based  on  what  she  actually  got  
  • 26. Results:  Treatment  Effects   of  Super  Saver  CD   •  On  balances,  measured  various  ways:   Imprecisely  es6mated  zeros   •  On  credit  report  variables:  Imprecisely   es6mated  zeros,  except:   – Can  rule  out  large  effects  on  credit  scores  in  either   direc6on:  not  much  ac6on  here  
  • 27. Treatment  effects  on  savings  balances   Table  3:  Treatment  Effects  on  Savings  Balances  (Super  Saver  CD  Account  Balances  +  Savings  Account  Balances) (1) (2) (3) (4) (5) (6) (7) (8) Dependent  Variable: Maximum  End  of   Quarter  Balance Maximum  End  of   Quarter  Balance Log  (Max   End  of  Quarter   Balance  +  1) Mean  End  of   Quarter  Balance Mean  End  of   Quarter  Balance Log  (Mean   End  of  Quarter   Balance  +  1) Level  Balance  at   End  of  Quarter Log  (Level   Balance  at  End   of  Quarter  +  1) Estimator: OLS Median OLS OLS Median OLS OLS OLS Savings  Treatment -­‐146.4 48.71 0.0821 -­‐131.7 29.73* 0.0790 -­‐21.73 0.197 (242.0) (34.03) (0.165) (161.5) (16.67) (0.157) (190.4) (0.222) Counseling  Treatment 339.4 38.35 -­‐0.134 159.8 16.68 -­‐0.166 247.2 0.0515 (408.9) (34.32) (0.176) (283.6) (16.34) (0.169) (343.4) (0.220) Number  of  Observations 1167 1167 1165 1167 1167 1161 5767 5747 R-­‐Squared 0.178 0.132 0.255 0.141 0.003 0.069 Dependent  Variable  Baseline  Mean 819.02 819.02 819.02 819.02 819.02 819.02 819.02 819.02 [Median]  [46.34]  [46.34]  [46.34]  [46.34]  [46.34]  [46.34]  [46.34]  [46.34] Control  variables  included: Timing  of  Entry  into  Study Yes Yes Yes Yes Yes Yes No No Timing  of  Observation No No No No No No Yes Yes Baseline  Dependent  Variable Yes Yes Yes Yes Yes Yes No No Individual  FEs No No No No No No Yes Yes Notes Standard  errors  in  parentheses,  Huber-­‐White  for  intent-­‐to-­‐treat  specifications,  clustered  on  individual  for  fixed  effect  specifications.  Sample  sizes  differ  for  regressions  with  logged  dependent   variables  because  of  some  negative  values  for  the  level  dependent  variables.  Maximum  or  mean  savings  balance  is  the  dependent  variable  in  cross-­‐sectional  regressions,  and  is  defined  over  4   observations  taken  at  treatment-­‐quarter  end  dates;  level  balance  is  the  dependent  variable  in  panel  regressions,  and  is  simply  the  observed  balance  levels  at  treatment-­‐quarter  end  dates.  All   regressions  also  control  for  baseline  balances,  and  for  month-­‐year  of  entry  (and  hence  treatment  assignment)  into  our  sample,  except  in  the  individual  fixed  effects  specifications,  where  instead   we  control  for  the  month-­‐year  of  each  observation.  *p<0.10  **  p<0.05  ***  p<0.01.
  • 28. Treatment  effects  on  credit  scores   Table  4:  Treatment  Effects  on  Credit  Scores (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Dependent  Variable: Has  Report   and  Credit   Score   (dummy) Credit  Score   (level) Active  Trade   Lines   (count) Credit  Card   Balance   (level) Credit  Card   Balance   (level) Credit  Card   Balance  (log   level) Credit   Utilization   (level) Negative   Trades   (count) Has   Delinquent   or  90  Days   Past  Due   Account   (dummy) Delinquent   or  90  Days   Past  Due   Account   (count) Estimator: OLS OLS OLS OLS Median OLS OLS OLS OLS OLS Savings  Treatment 0.054 -­‐3.183 -­‐0.100 -­‐656.047* -­‐94.000 -­‐0.315 0.015 0.055 0.004 0.657 (0.034) (7.675) (0.430) (368.444) (133.029) (0.309) (0.034) (0.212) (0.040) (0.586) Counseling  Treatment 0.026 -­‐7.996 0.670 92.626 -­‐94.000 -­‐0.289 -­‐0.014 0.117 0.040 1.044* (0.034) (7.513) (0.460) (474.450) (139.580) (0.313) (0.033) (0.216) (0.040) (0.596) Number  of  Observations 1,167 780 921 921 921 921 669 921 921 921 R-­‐Squared 0.015 0.009 0.018 0.029 0.009 0.018 0.004 0.014 0.023 0.018 Dependent  Variable  Baseline  Mean 0.64 652.5 4.62 2696.2 2696.2 4.68 0.44 1.45 0.48 3.55 [Median] [1.00] [656.50] [3.00] [523.00] [523.00] [6.26] [0.41] [0.00] [0.00] [0.00] Control  variables  included: Timing Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Huber-­‐White  standard  errors  in  parentheses.  Median  regression  reports  bootstrapped  standard  errors  with  1000  repititions.  All  regressions  control  for  month  of  entry  into   sample.  Sample  size  differs  because  credit  reports,  credit  scores,  and  utilization  rates  are  unavailable  for  some  individuals.    *p<0.10  **  p<0.05  ***  p<0.01. Notes:
  • 29. Next  steps:  Future  Studies?   Improving  commitment  features?   •  Offer  op6on  of  stronger  commitment   •  Decision  aids:  (are  people  failing  because  they  overshoot?)   •  How  important  is  goal-­‐seXng  per  se?  (test  a  pure  goal-­‐seXng  treatment,  no   commitment)   •  Some  exit  interviews  with  members  who  held  to  maturity  but  didn’t  reach  goal  would   help  generate  ideas     Improving  counseling  sign-­‐up  -­‐>  take-­‐up?   o  Offer  commitment?    (e.g.,  performance  bond  for  showing  up)   o  Change  throughput  process?  (E.g.,  way  to  offer  intake  session  on-­‐demand?)   o  Follow-­‐up  messaging?   o  Why  does  month-­‐of-­‐entry  maRer  so  much?   Counseling  content  (and  reinforcing  it)?   •  Should  credit  scores  be  moving?   •  Failure  to  complete  follow-­‐up  tasks?   o  Treat  these?   o  Delegate  to  counselor?    
  • 30. Outline   1.  Mo6va6ons   2.  The  SEED  Savings  Product   3.  The  Super  Saver  CD  Product   4.  “Net  Por]olio”  Accounts  
  • 31. The  Money  Pump   •  Common  prac6ce:   –  Someone  in  debt.  Teach  them  to  save.  Huge  long  term   benefits.  Is  this  right?   •  What  is  the  “right”  financial  answer?   –  Borrow  high  and  save  low?    No.   –  So  why  hold  both?   •  Liquidity   •  Limited  liability  (op6on  for  default/bankruptcy)   •  Transac6on  costs   •  Behavioral   –  Mental  accoun6ng   –  Lack  of  knowledge/awareness,  ie,  simply  put  “mistakes”   –  Social  norms   –  What  else?  
  • 32. The  PorJolio  Account   •  Banks  serve  two  roles:   – Intermedia6on  of  capital   •  Intermedia6on  of  capital  within  a  person  at  one  point   in  6me  is  not  wriRen  down  as  a  model  of  why  banks   exist  in  ANY  textbook.   – Facilitate  payments   •  Net  porJolio  account:   – Home  equity  example,  one  account   – Add  on  mental  accoun6ng  features  necessary  (?)  
  • 33.
  • 35. Thank  you!     Dean  Karlan   dean.karlan@yale.edu   hRp://www.poverty-­‐ac6on.org   hRp://karlan.yale.edu