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Getting Teachers, Parents, and
Technology Working Together for
Student Learning
Elisabeth Stock
CEO & Co-Founder
CFY’s Work
Enable students across the nation to meet high learning
standards, own their learning, and be college and career-ready
CFY’s Work
CFY’s Work
TOP-DOWN
BOTTOM-UP
CFY’s Work
Randomized
Controlled Trials
CFY’s Work
Enable students across the nation to meet high learning
standards, own their learning, and be college and career-ready
Media Coverage and Funders
7
Questions
1. What is the problem we are solving for?
2. What is the optimal blended learning model?
3. How can we achieve scale?
4. How can we improve the digital content being
produced?
Questions
1. What is the problem we are solving for?
2. What is the optimal blended learning model?
3. How can we achieve scale?
4. How can we improve the digital content being
produced?
What is the problem we are solving for?
• High cost of K-12 education
• Offering virtual AP courses in rural areas
• Improve student outcomes
What is the problem we are solving for?
• High cost of K-12 education
• Offering virtual AP courses in rural areas
• Improve student outcomes
2012 Average scores of 15-year-olds on PISA mathematics
How are US students doing?
1. China - Shanghai - 613
12. Finland - 519
13. Canada - 518
14. Poland - 518
36. United States - 481
How are US students doing?
0
5
10
15
20
25
30
35
0 1 2 3 4 5 6
US
China
Finland
Poland
Canada
Percent of 15-year-olds at each PISA level in math
Percentofstudents
PISA Level
Nation  Classroom
This distribution is mirrored in our classrooms
The Goal
Questions
1. What is the problem we are solving for?
2. What is the optimal blended learning model?
3. How can we achieve scale?
4. How can we improve the digital content being
produced?
Blended Learning Models
• Station-Rotation
• Lab-Rotation
• Flipped Classroom
WRONG Question
• Station-Rotation
• Lab-Rotation
• Flipped Classroom
Construct
19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
PercentileRanking
School
2011-12
2012-13
Average 10 Percentile Point Increase in
State Math Ranking
Does the construct work?
Questions
1. What is the problem we are solving for?
2. What is the optimal blended learning model?
3. How can we achieve scale?
4. How can we improve the digital content being
produced?
How can we pursue scale?
TOP-DOWN
BOTTOM-UP
Bottom-Up Change
TOP-DOWN
BOTTOM-UP
What Do We Know About Teachers?
• Recognize the value of tech tools
• Want choice -- teachers were 30%
more likely to call products effective if
they had a say in choosing them
• Want strong Common Core alignment
and granularity
– “The biggest improvement would be for the content
to be broken down by [Common] Core standard…so
teachers can easily see which activities correspond
to which lesson while they are planning.”
• Find free products just as useful as
products purchased by their school or
district
A survey of 3,100+ teachers found that they:
PowerMyLearning and Viral Growth
PowerMyLearning and Viral Growth
PowerMyLearning and Viral Growth
0
5000
10000
15000
20000
25000
Schools
Month
Growth in Schools with Registered Users by Month
Who is the viral agent in the school
building?
Top-Down Change
TOP-DOWN
BOTTOM-UP
1. Miami-Dade County (FL)
2. Oakland (CA)
3. Mooresville (NC)
4. Illinois Shared Learning
Environment (IL)
5. Fulton County (GA)
6. Atlanta (GA)
7. New York City (NY)
8. Los Angeles (CA)
9. Corona-Norco (CA)
10. Palm Beach (FL)
11. Douglas County (GA)
12. Pajaro Valley (CA)
13. Lee County (FL)
Questions
1. What is the problem we are solving for?
2. What is the optimal blended learning model?
3. How can we achieve scale?
4. How can we improve the digital content being
produced?
Improving Digital Content
Digital
Learning
Activity A
Pre-
Quiz
Post-
Quiz
Example: Common Core State Standard 6.NS.A.A
Digital
Learning
Activity B
Pre-
Quiz
Post-
Quiz
Digital
Learning
Activity A/B
Pre-
Quiz
Post-
Quiz
Students
randomly
assigned
Treatment A
Treatment B
Control
Improving Digital Content
Elisabeth Stock
CEO & Co-Founder
estock@cfy.org

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