Why product managers hate product management
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Link to video: https://youtu.be/jgPnicZQ7Qc I spent sometime at a meet up discussing common problems that Product Managers often run into. I talk about the day to day struggles of dealing with multiple stakeholders, juggling priorities, and most of all communication breaking down. If you are a Product Manager, or someone who deals with multiple departments, this talk with hopefully resonate. There's also a Q&A at the end. Twitter: @johnnyquach Linkedin: linkedin.com/in/size12font
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Why product managers hate product management
- 1. Why Product Managers hate Product Management. Johnny Quach / May 2019
- 2. AirHelp ● Y Combinator Winter 2014 ● Biggest player in FDC ● 10M passengers helped ● 650 people across 3 offices (Berlin, Gdansk, & Kraków) ● 200% growth YoY for 6 years ● 30 countries
- 3. CPO @ Airhelp Dir of Prod @ Rocket Internet Product @ Match.com Built 3 apps in China Played poker professionally for 2 years
- 4. Agenda, more or less 1. Problems 2. Reasons 3. Solutions
- 5. Problems
- 6. After 100+ interviews, the most common pain points that Product Managers have
- 7. Conflicting priorities between departments No understanding of Product Management Debating with executives and/or stakeholders
- 8. Product Manager defines a feature Engineers limit requirements Marketing wants to change the colors Sales wants to add new features to upsell CEO changes everything
- 11. Why?
- 12. What is Product Management?
- 13. “CEO of the Product” “Voice of the user”
- 14. You’re not the CEO of the Product.
- 15. All the responsibilities (KPI’s) but none of the power.
- 16. You’re the CEO of Opportunity
- 17. You’re not the voice of the customer.
- 18. ● Increase site speed ● Simplify the funnel ● Redesign UI ● Launch a new mobile app ● Release a bug fixes
- 20. You’re not the voice of the customer.
- 21. You’re the voice of Impact.
- 22. A strong product manager finds Opportunity to Create impact.
- 25. Solutions
- 26. Accept that your role is to influence other departments, not to overpower them.
- 27. 1. Be allergic 2. Make decisions, fast 3. Shared vocabulary
- 28. Words to be allergic to Roadmap Backlog But No
- 29. Replace “No, the roadmap is too full” with “Let’s go through this together now.”
- 30. Chart of desire Waiting time AmountofDesire
- 31. Make decisions as fast as possible *Graph from Brand Chu 2018
- 32. There are no Bugs. There are no Features. There are no Experiments. There are no Products.
- 33. There is only Opportunity.
- 34. Opportunity: (Audience * Expected Impact ) - Cost Audience: How many users does it affect? What share of users does it affect? Expected Impact: How much closer does it get to our Goal? Cost: What will it take to get this to happen?
- 36. Compare Opportunity vs Opportunity vs Opportunity
- 37. Compare Opportunity vs Opportunity vs Opportunity Opportunity vs Opportunity vs Opportunity Opportunity vs Opportunity vs Opportunity
- 38. Compare Opportunity vs Opportunity vs Opportunity Opportunity vs Opportunity vs Opportunity Opportunity vs Opportunity vs Opportunity Opportunity vs Opportunity vs Opportunity Opportunity vs Opportunity vs Opportunity Opportunity vs Opportunity vs Opportunity
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- 40. 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- 41. Learn to Listen, like really.
- 42. ● Stop saying no to features and start say yes to discovery. ● Be fast but calibrate it to importance. ● View the world through opportunities. ● Learn to Listen, to build trust.
- 44. When we listen, we offer with our attention an opportunity for wholeness. Our listening creates a sanctuary for the homeless parts within the other person. That which has been denied, unloved, devalued by themselves and by others. That which is hidden. In this culture, the soul and the heart too often go homeless. Listening creates a holy silence. When you listen generously to people they can hear the truth in themselves, often for the first time. And in the silence of listening, you can know yourself in everyone. Eventually, you may be able to hear, in everyone and beyond everyone, the unseen singing softly to itself and to you.
- 45. Thank You Johnny Quach / May 2019