User Testing For The Rest Of Us

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Presentation from the Web Directions User Experience 08 Conference, Melbourne, Australia
May 16, 2008

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User Testing For The Rest Of Us

  1. 1. User testing for the rest of Us Youse are testing for the rest of us Web Directions User Experience 08 Melbourne
  2. 2. lnterpreting the Web lnterpreting the Web Usability Research Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati! Interpreting the Web
  3. 3. Usability = Translation
  4. 4. Interpreting the web Bilingual Fluent Conduits Ethics
  5. 5. Usability Research lnterpreting the Web lnterpreting the Web Usability Research Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati!
  6. 6. lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Expert Review Tips & Tricks…
  7. 7. “Do error messages avoid an anthropomorphic tone?”
  8. 8. “Do error messages avoid an anthropomorphic tone?”
  9. 9. Usability Heuristics Neilsen’s famous ten - 1990 Denise Pierotti, Xerox - 1998
  10. 10. Heuristics • Homepage • Feedback Form • Visual Design • Error Handling • Coding • Navigation • JavaScript • Search Interface • Content • Search Results • Accessibility
  11. 11. Home Page • Is the site business clear? • Is the site purpose is clear? • Is search available? • Does the Home Page support multiple ways to reach content?
  12. 12. accessibility
  13. 13. lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks… Comparative Review
  14. 14. User Testing lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks…
  15. 15. format one-to-one focus group lab-based contextual comparative
  16. 16. Stages 1. Prepare 2. Research 3. Report
  17. 17. Prepare Prepare Objectives Profiles Recruitment Method Tasks Questionnaire
  18. 18. research Research Method Note taking / recording Analysing Results
  19. 19. report Report Format Detail Quality
  20. 20. lnterpreting the Web lnterpreting the Web Usability research Reducing Cost Usability research Expert Review Expert Review Review Comparative Comparative Review User Testing User Testing Reducing Costs Reducing Costs Tips & Tricks… Hati Hati!
  21. 21. Cutting Back • Interview location • Documentation • Recording Sessions • Incentives
  22. 22. Cutting Back • Reporting • Participant numbers • Do an Expert Review
  23. 23. But sometimes… you shouldn’t cut back
  24. 24. What not to cut • Planning • Recruitment • Incentives • Analysis • Recommendations • Debriefing
  25. 25. Extreme Usability Faster Lower cost Potential recruitment weaknesses e.g. Surrogates
  26. 26. Guerilla Usability…? Well suited to: •Web Agencies •Small in-house reviews •Certain Agile phases
  27. 27. Traditional Usability…?
  28. 28. Traditional Usability… More time for analysis More detailed results More time == Cost increase
  29. 29. Traditional Usability… •Large organisations •Government departments •Independent evaluations •When evidence or documentation is required
  30. 30. Tips & Tricks… •Scheduling •Self-recruitment •Re-recruiting users •Surrogate users lnterpreting the Web Usability research Expert Review Comparative Review User Testing Reducing Costs Tips & Tricks…
  31. 31. Use a Checklist
  32. 32. … tips & tricks •Incentives •Leading participants •Talking too much •Rushing analysis •Going in with set ideas
  33. 33. Questions….
  34. 34. scenariogirl.com scenarioseven.com.au slideshare.net/lisaherrod
  35. 35. Photo Credits Pub Bogan – Sengsta http://flickr.com/photos/sengster/2205138163/ Tree of light - JPhilipson http://flickr.com/photos/jphilipson/2100627902/

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