1. EDTC 626: Principles of Graphics
Communication and Desktop Publishing
September 17, 2013
By Group D:
Selena Cisneros
Jesus Antonio Garcia
Raymond Donovan

2. Definition
One of the principles of
design, repetition is the
duplication of the same
element or style throughout a
page layout or document.
Repetition is often paired with
or used to mean the same
thing as consistency in a
discussion of good graphic
design principles.

3. Definition:
One of the principles of
design, consistency is
the adherence to the
uniform use of fonts,
colors, alignment, and
other design elements
throughout a page
layout or document.
Consistency is often
paired with repetition in
a discussion of good
graphic design
principles.

4. Repetition is the duplication of the same
element throughout the layout.

5. Appearance
Communication
Speeds up publishing process
Can create a recognizable identity

10. Consistency is the adherence to the uniform.
Consistency Organizes and Unifies
Newsletter Design

11. Good newsletter design is to practice
the 3Cs:
• Consistency
• Conservation
(Clutter-
busting)
• Contrast

12. Why is Consistency important?
 Unify
 Enhance readability
 Organize
 It Helps to eliminate clutter

14. What are the elements implied in
Consistency?
Fonts
Colors
Alignment
Page layout

15. So what would be inconsistent newsletter
design ?
1. Different margins on
each page
2. A different typestyle for
every headline.
3. Not using the same
basic layout on each
page or changing the
'look' every issue.
4. Clip art and graphics that
don't relate to the newsletter
contents.