Target audiences

1. Target audiences
Action/thriller
Theirprimaryaudience ispeoplewholove fightscenes,chase scenesandspecial effects. There are
twomajor actiontype movies,one foradultmales,andanotherforpreteenandteenage boys,
because theyare the ones, whoif they finda goodaction movie, gobackto see ittime aftertime;
whichis where the producersmake theirmoney,onrepeatbusiness. Buttheirmaintargetaudience
istweens(teensandearlytwenties/15-24),thismaybe due to the fact that theyare the oneswho
have the most free-time anddisposablecashdue tonot havingto payfor bills andperhapshaving
weekendjobs.Theyare oftenaimedata male audience if theyhave extensiveactionsequences
because theyreactto violence more thanwomenstereotypicallydo,whereasafemale would
stereotypicallypreferaromance. Some audience members oftenbase whetherornottheysee a
filmdue tothe actors withinthe film, therefore filmcompanies carefullyselecttheiractorsinorder
to attract the correct audience.Theircertificateratingis generally12+ because of theirminimum
range being12; theycan alsobe 15s or 18s. Some actionfilmscan be aimedat the eldergeneration;
take JamesBondfor instance;because theyare the audience thathave been boughtup withtheir
previousfilms,therefore theywouldunderstandthe styleandstorylinebetterthanthe younger
generations.
I wouldlike to base my target audience withthe tweensbecause Ifeel thatitwill be more successful
and couldperhaps enhance mymarketingstrategies withthe use exchange andthe internet
(Facebook, Twitter,YouTube etc.)where thisaudienceisbasedandwill be able toeasilyaccessit.
They alsohave the mostfree time anddisposable cash comparedtomostotherage groups and
couldhelptomake my filma bigsuccess. By choosinga lowerage groupthere ispotential in
attractingmore businessthroughthe use of merchandise;playingcards,posters, perhapsavideo
game etc. whoare more likelytobuyit. I couldalsouse productplacementwithinmyfilmwhichare
relevanttomytarget audience.
The target social classwouldbe B, C1 and C2. For my mediaproductionmytargetaudience wouldbe
bothgendersof the age of 14-30 (15-20 females,14-30males),Ihave chosena widerage range for
the male genderbecause of the contentof violence andaction. Thishoweverdoesn’tmeanthatI
have limitedwhocansee itas thiswouldeliminate the marketof femaleswhoenjoyagood
thriller/action;Ijustfeel thatthe age range I have chosenisthe mostfrequentoccurrence of action-
thrillersinthe cinemas.Myfilmwill be certifiedwitha12A due to the violence and action(which
may notbe noticeable duringthe first2minutesof the film),howeverbykeepingthe certificate
ratinglowI hope to attract familiestowatchitwiththeirchildren,whichcouldpotentially openup
anothermarketfor myfilm,thisisevidencedbythe new JamesBondfilm; Spectre,where their
certificate ratingisa 12A, which has attractedmanyfamiliestowatch.
Social Grade Social class occupation
A Upper middle class Highermanagerial/administrative/professional
B Middle class Intermediatemanagerial/
administrative/professional
C1 Lowermiddle class Supervisory/clerical/junior
managerial/administrative/professional
C2 Skilledworkingclass Skilledmanual workers
D Workingclass Semi /unskilledmanual workers
E Lowestclass State pensioners/widows(nootherearner),
casual/lowestgrade workers

2. I have chosento use a widerrangedage group because of the choice of havingtwotypesof genre;
actionand thriller(followingthe actionshotsof Mission:Impossibleandsettingideasof The
Fugitive),therefore possiblyattractingtwoaudience types.
Female
Age-15-20
A normal teenage girl whomayenjoygoingtothe cinemawithherfriends,she willmost
probablybe at a college/sixthform/universitywhichmeanshe wouldhave the mostfree
time onher hands and disposable cashfromnothavingtopay bills.Itmaydependonwho
the mainactors are as to whetherornot she will watchthe film, asshe may be a fan of certain
actors. She may be stereotypicallyboyishandenjoysagoodaction filmwithlotsof fightingin,orshe
may have manyguy friendswhohave hadaninfluence onwhatshe wantstowatch inthe cinema
Male
Age-14-30
Most people from the age of 14-22 will most like be in an education where they will have
spare time on their hands, however 23-30 year olds often still find time to watch a good
action film. They could stereotypically be nerdy or enjoy watching a bit of violence as well
as enjoy working things out. If they have a job then they may wish to have some social time
with the ‘lads’ and go out for a night to the cinema. Again some actors could also attract them or
possibly directors or production companies where they have produced a similar film/theme and
enjoyed. I have chosen to expand on the age category for males because I feel that they are more
likely to want to see it or be the ones to be researching different films on the internet, also it is going to
contain a fair amount of violence, which males tend to enjoy more.