2. 1. Campaign message
March to a Million
Step in and Discover: Ryde Library Service
The Best Things in Life are Free!
Discover why almost one million people visit Ryde Libraries each
year
Ryde Library Service is marching towards having a million visitors a
year and we are actively sharing this message with our community,
especially those who are yet to discover all the great reasons people
use the Library and that The Best things in Life are Free!”
3. 2. Developed a logo/branding for the campaign
This was used on all promotional materials from
30 March 2107 – 30th June 2017
4. 3. Promotional items
• Logo
• Bookmarks
• Stickers
• Vinyl decals
• Competition
• Street Banners
• Cookies
• Enviro Cups
6. 4. Spreading the message
Mayors column local paper, Press release, Local School
newsletters, internal and external events, Social media, Local
shopping precinct, Council Customer Service centres and other
Council venues i.e. RALC
7. 5. Use of incentives
Q. How do you increase visitors?
A. Offer them a freebie
9. Outcomes
RESULT :
• 1, 017 089 Visitors • Smallest LGA to achieve 1
million visitors (incl. Hunters
Hill)
• Growth in visitors of – 8.3%
(2.3% in last Qtr)
• Growth eBook loans –10.7 %
• Growth Children's program
attendance – 9.9%
• Growth event attendees –
10.6%