Skate and Destroy Gender Roles
- 4. IF THERE WERE AN EQUEL AMOUNT OF MALE AND FEMALE
SKATERS, THERE WOULD BE 11.610.000 MORE SKATERS IN
THE USA TO SKATE THE STREETS AND SURF THE WEB.
- 5. WHEN YOU GOOGLE ‘SKATEBOARDING’ YOU’ll ONLY
FIND GUYS IN BAGGY JEANS AND CAPS.
- 6. FOR A YOUNG WOMAN TRYING TO PICK UP SKATEBOARDING
THIS COULD BE A HUGE BUMP ON THE ROAD.
- 7. LUCKILY THERE’S A BUNCH OF GREAT FEMALE SKATERS, WHO KEEP
PUSHING THE BOUNDARIES OF WHAT SKATEBOARDING CAN BE.
- 9. WE TEAMED UP WITH THE POPULAR
SKATE BRAND AND MAGAZINE TRASHER TO
- 12. WE MADE A SKATEBOARDING CAMPAIGN
THAT FOR ONCE TARGETED WOMEN.
- 13. SO NOW EVERY TIME A YOUNG WOMAN GOOGLES
SKATEBOARDING HER GENDER WILL BE REPRESENTED.
- 15. WE WILL GET THE PRO FEMALE SKATERS
ON BOARD TO SPREAD THE WORD.
- 16. AND USE THE BACKSIDE OF SKATEBOARDS
AS A COMMUNICATION CHANNEL.
- 18. ALL THIS TO HELP INSPIRE YOUNG WOMEN TO START
SKATING. AND DESTROY GENDER ROLES.