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  1. 1. Our mission: Empower brands to tell engaging stories Tuesday, August 13, 13
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  4. 4. CHALLENGES GOOD STORYTELLING REQUIRES talent tools process (and often, patience) Tuesday, August 13, 13
  5. 5. To create good stories, brand publishers need: ‣ Editorial Management ‣ On-boarding ‣ Organization ‣ Sign-offs ‣ Reporting ‣ Integration ‣ Measurement CHALLENGES Tuesday, August 13, 13
  6. 6. THE CONTENTLY STORYTELLING PLATFORM publishing technology talent network strategy network distribution network Tuesday, August 13, 13
  7. 7. • Calendaring • Team Management • Deliverable Management • Revision Tracking • Curation • Multi-Step Approval • Analytics • More THE TECHNOLOGY Editorial Process & Freelancer Management Tuesday, August 13, 13
  8. 8. THE TALENT 15,000+ vetted, ready-to-work journalists Searchable by location, topical experience, and social media influence Tuesday, August 13, 13
  9. 9. Journalist Network Tuesday, August 13, 13
  10. 10. Journalist Network Tuesday, August 13, 13
  11. 11. When Coca-Cola decided to relaunch its corporate website as a destination for stories about business, sustainability, and lifestyle, it turned to Contently: With top editorial tools and talent, Contently helped make the launch of Coca-Cola Journey seamless, allowing the company to quickly build a remote team of 15 targeted journalists and a managing editor. Running on the Contently Platform, Coca-Cola was able to produce 30 stories in the month leading up to launch, and now maintains a steady publishing pace. The site has received accolades throughout the advertising and public relations industries as a high-caliber content marketing initiative, and has earned media in The New York Times, Advertising Age, and more. CASE STUDIES Tuesday, August 13, 13
  12. 12. CASE STUDIES Supercharging American Express OPEN Forum: Utilizing the Contently Network and its Platform for editorial project management, American Express and its agency partners simplify the complex process of producing dozens of daily stories via an array of freelance editors and writers, industry contributors, and publishing partners. From easing talent procurement and streamlining content approvals, to processing contributor payments and scheduling its editorial calendar, OPEN Forum uses Contently to stay lean and mean as one of the world’s most forward-thinking—and most talked about—brand publishers. Tuesday, August 13, 13
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  14. 14. CONTENTLYPUBLISHINGPLATFORM Features Brand Brand + Enterprise Premium Network Access X X X Editorial Workflow X X X Unlimited Users X X X Publications 1 2 4 Content Analytics NA X X Curation Streams NA X X Custom Workflow NA NA X Contract Management NA NA X Account Services Basic Basic Premium Content Strategy Add-on Add-on Accelerator Price Per Month 3,200 5,000 9,800 PRICING Tuesday, August 13, 13
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