Young Lions Czech Republic 2018 Media category - Team 14

1. Kristina Radkova & Jiri Honzik, 16th April 2018

2. INSIGHT
Key decision makers are often not aware
about the important role of effective
creative advertising which can lead to
great business performance. For
marketing directors it‘s hard to convince
them
ISSUE
SOLUTION
To integrate all important relevant
information and deliver them to the
right people in a proper way to
initiate the change of processes

3. OUR GOAL
To create integrated information
platform based on creativity as one
of the main drivers of business
performance
Share it with relevant people and
provide them information useful
for arguments to assert creative
ideas leading to effective
advertising
&

4. MAIN IDEA
Microsite including essential
information:
• Hard data
• Research outcomes
• Case studies
• Brief and clear

5. HOW WILL THE PEOPLE KNOW?
PR articles
Social
Contextual banners
BTL
Primary TG:
Marketing directors of TOP
300 Czech advertisers
Secondary TG:
All relevant professionals
Personalized direct contact
ATL

6. HOW CAN WE REACH THEM? JUST ATTRACT THEM!
CreativityTakesCourage.com
PRIMARY TG

7. PHASING
MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Competition for
digital and creative
agencies under the
auspices of AKA –
creation of website
Cooperation with media
journals - PR Articles
(online+print) & Contextual
banners (online) and their
social sites
Direct contact of
marketing directors by
attractive promo
materials

8. WHY DO WE BELIEVE IT?
By direct contact with marketing directors we will spread the awareness
about the information microsite in engaging way.
The platform will include all essential data and materials to provide the
marketing directors valuable data in purpose of stronger arguments for
negotiations with budget decision makers.