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2015 Transforming Technologies  Marketing to the Mobile Generation
Your Presenter: 
National Speaker 
Toni Blake 
 Began her career onsite in 1978 
 Designed custom multifamily training programs 1984 - 2013 
 Tours as a professional speaker to over 50 cities each year 
 Toured as a professional comedienne 1992 - 1998 
 Winner Multifamily PRO Industry Legend Award 2008 
 Voted by members of the NAA as one of 3 recognized Marketing Gurus
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
Gates writes “The most 
meaningful way to 
differentiate your company 
from your competition … 
is to do an outstanding job with 
information. How you gather, 
manage and use information 
will determine whether you win 
or lose.”
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
If you can’t be LIVE – make a recording LIVE!
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
What is your 
? 
It should be
? 
Meet Paris – he is my first chance to show you my new 
Signature Leasing. 
If 92% of the time people lease is because of YOU – 
we better make sure that you are UNFORGETABLE!!!! 
This is about building a personal BRAND to make you 
standout in the crowd! YOU are a reason to rent! 
BE 100% Fab-YOU-lous 
What is your signature in Leasing? 
1. How do you leave your mark? 
2. Paper, Stamp Scissors! 
3. How do you “Stick” around? 
4. What is your personal plan for leasing?
2015 Transforming Technologies  Marketing to the Mobile Generation
I love 
My Sticker FACE!
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
Step up to the 
mic with 
Voice Memos!
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
Maintenance “Thank You” Card 
Add your service technicians face and let your resident know 
how happy they are to serve!
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
Share fun photo editing apps to 
inspire your residents to take more photos! 
Incredabooth
Diptic
Redstamp
Wordsfoto
Photogene
Labelbox
Maskingtape
Recitethis.com 
Your typing turned to 
FREE graphic art!
47 
F o r F R E E !
48 
Say Happy Birthday!
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
2015 Transforming Technologies  Marketing to the Mobile Generation
Thank you for letting me be a part of your success. Let’s stay in touch. 
We have one click from TotallyToni to more ideas, inspiration and TotallyToni!
2 Chapters 
from 
Toni Blake 
Maximize Rents & Economic Occupancy ………….. page 58 
Fab-YOU-lous Fundamentals of Follow-up ………….. page 312

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2015 Transforming Technologies Marketing to the Mobile Generation

  • 2. Your Presenter: National Speaker Toni Blake  Began her career onsite in 1978  Designed custom multifamily training programs 1984 - 2013  Tours as a professional speaker to over 50 cities each year  Toured as a professional comedienne 1992 - 1998  Winner Multifamily PRO Industry Legend Award 2008  Voted by members of the NAA as one of 3 recognized Marketing Gurus
  • 7. Gates writes “The most meaningful way to differentiate your company from your competition … is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.”
  • 23. If you can’t be LIVE – make a recording LIVE!
  • 26. What is your ? It should be
  • 27. ? Meet Paris – he is my first chance to show you my new Signature Leasing. If 92% of the time people lease is because of YOU – we better make sure that you are UNFORGETABLE!!!! This is about building a personal BRAND to make you standout in the crowd! YOU are a reason to rent! BE 100% Fab-YOU-lous What is your signature in Leasing? 1. How do you leave your mark? 2. Paper, Stamp Scissors! 3. How do you “Stick” around? 4. What is your personal plan for leasing?
  • 29. I love My Sticker FACE!
  • 32. Step up to the mic with Voice Memos!
  • 36. Maintenance “Thank You” Card Add your service technicians face and let your resident know how happy they are to serve!
  • 39. Share fun photo editing apps to inspire your residents to take more photos! Incredabooth
  • 46. Recitethis.com Your typing turned to FREE graphic art!
  • 47. 47 F o r F R E E !
  • 48. 48 Say Happy Birthday!
  • 60. Thank you for letting me be a part of your success. Let’s stay in touch. We have one click from TotallyToni to more ideas, inspiration and TotallyToni!
  • 61. 2 Chapters from Toni Blake Maximize Rents & Economic Occupancy ………….. page 58 Fab-YOU-lous Fundamentals of Follow-up ………….. page 312