The Social Executive research from The Community Roundtable is designed to help better understand the level of executive engagement, how executives are setting priorities and the value they expect from social business. 30+ interviews were done with CEOs, CIOs and directors of social programs from a wide range of companies (including Aetna, Del Monte, Deutsche Bank, Ford and the U.S. Department of State) to look more closely at the journey to become a fully networked executive.

1. UBM CEO, David Levin
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Listen to Ted Hopton talk about David Levin’s first blog and how his blogging style evolved.
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5. %67'%!"#%82-*(/%".@*+'@@%F2.1+'>%
~ 70 percent of employees are active
Microblogging takes off, up 175%
Hurricane Sandy shuts down email, servers, phones and
offices, but The Hub keeps employees connected and working
UBM Asia commits to use The Hub for all official communication
Leaders of two externally focused 2012
projects adopt the platform as their
primary business planning tool
Upgrade to improved
UI boosts usage
Contributions across UBM increase 50% Community manager reports deployed
Full-time community manager
2011 assigned in China
Blog posts and comments increase 40%
CEO’s blog post prompts user-created inventory of
mobile technology projects across UBM
Platform plays key role in on-boarding
new employees of large acquisition
Large division assigns community
management responsibilities in all offices
Company executive summit uses
The Hub and grows into a community
Another large division moves all official
Intranets communications to the platform
All business
shut down Volcanic ash disrupts travel, and The Hub
units
represented
2010 becomes a critical crisis communications tool
Launched first annual member survey
2009 Large division replaces mass
emails with the platform’s blog Milestone Legend
Large division migrates 100 % of = Strategy
Community documentation to The Hub
advocates = Leadership
identified
Creation of The Hub advisory board = Culture
CEO
begins = Community management
blogging New platform soft launch
= Content and programming
Business case for community approved
= Tools
2008 Global community manager assigned
Wiki used for = Policies and governance
an executive
= Metrics and measurement
offsite meeting
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Listen to Ted Hopton talk about how one executive led the Future Cities project on The Hub.
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