The Social Executive: UBM Case Study

Engaged Organizations
Engaged OrganizationsIndependent Consultant at Engaged Organizations

The Social Executive research from The Community Roundtable is designed to help better understand the level of executive engagement, how executives are setting priorities and the value they expect from social business. 30+ interviews were done with CEOs, CIOs and directors of social programs from a wide range of companies (including Aetna, Del Monte, Deutsche Bank, Ford and the U.S. Department of State) to look more closely at the journey to become a fully networked executive.

UBM CEO, David Levin




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      Listen to Ted Hopton talk about David Levin’s first blog and how his blogging style evolved.




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                                                             ~ 70 percent of employees are active

                                                             Microblogging takes off, up 175%
                               Hurricane Sandy shuts down email, servers, phones and
                               offices, but The Hub keeps employees connected and working

                          UBM Asia commits to use The Hub for all official communication
                                                      Leaders of two externally focused                2012
                                                      projects adopt the platform as their
                                                      primary business planning tool
                                                                                              Upgrade to improved
                                                                                              UI boosts usage

        Contributions across UBM increase 50%                Community manager reports deployed

                                                         Full-time community manager
                                          2011           assigned in China

       Blog posts and comments increase 40%
                                                         CEO’s blog post prompts user-created inventory of
                                                         mobile technology projects across UBM
          Platform plays key role in on-boarding
          new employees of large acquisition
                                                           Large division assigns community
                                                           management responsibilities in all offices
              Company executive summit uses
              The Hub and grows into a community
                                                           Another large division moves all official
                      Intranets                            communications to the platform
 All business
                     shut down                            Volcanic ash disrupts travel, and The Hub
     units
 represented
                                         2010             becomes a critical crisis communications tool
                                                      Launched first annual member survey
  2009              Large division replaces mass
                    emails with the platform’s blog                               Milestone Legend

                 Large division migrates 100 % of                                 = Strategy
Community        documentation to The Hub
advocates                                                                         = Leadership
 identified
                    Creation of The Hub advisory board                            = Culture
   CEO
   begins                                                                         = Community management
   blogging         New platform soft launch
                                                                                  = Content and programming
                     Business case for community approved
                                                                                  = Tools
2008             Global community manager assigned
  Wiki used for                                                                   = Policies and governance
  an executive
                                                                                  = Metrics and measurement
  offsite meeting

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        Listen to Ted Hopton talk about how one executive led the Future Cities project on The Hub.



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