The ABCs of Persuasive Messaging
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Speaker: Nancy Harhut, Chief Creative Office @ HBT Marketing
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The ABCs of Persuasive Messaging
- 1. The ABCs of Persuasive Messaging Nancy Harhut
- 2. @nharhut
- 3. @nharhut — Cornell University: Eat 2X as much
- 4. @nharhut — Gary Hennerberg: 60% sales
- 5. @nharhut — Robert Cialdini, American Cancer Society 28% 50%
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- 12. @nharhut — Ellen Langer, Harvard University
- 13. @nharhut Weight Watchers works because it’s not a diet. You’ll learn how to eat right and live healthy.
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- 17. @nharhut Thanks for your ongoing support. Want to help out again?
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- 19. @nharhut Deals
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- 22. @nharhut — PayPal: 27% abandonment
- 24. @nharhut
- 25. @nharhut — Robert Levine, The Power of Persuasion
- 27. @nharhut Framing
- 28. @nharhut — Elizabeth Loftus: 40.8 mph vs. 31.8 mph (28%) Crashed vs. Contacted
- 29. @nharhut — Journal of Consumer Research, 20% lift $5 FEE vs. Small $5 FEE
- 30. @nharhut 40-125% lift in conversion, Journal of Marketing Research, New Neuromarketing, Netherlands
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- 41. @nharhut Who Are the Year’s Best- Loved Brands?
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- 43. @nharhut Where’s the birthplace of wine?
- 44. @nharhut When NOT to A/B Test Your Mobile App
- 45. @nharhut Why an online marketing suite is a game changer
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- 47. @nharhut Jargon
- 48. @nharhut vs.
- 49. @nharhut Two exceptions 1. Suggest more value 2. Imply insider status
- 51. @nharhut
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- 54. @nharhut Have you heard your colleagues complain about low back pain…
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- 62. @nharhut — Copy Hackers: Dressipi.com, 123.9%
- 63. @nharhut — Adlucent: 233% better conversion rate
- 64. @nharhut New
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- 66. @nharhut New warming trends. Top 5 Persuasive Words — Copyblogger
- 67. @nharhut Now accepting nominations for Marketing Hall of Femme
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- 69. @nharhut Announcing our Spring Special
- 70. @nharhut Finally you can get the coverage you need
- 71. @nharhut Ed Sheeran – On Tour Soon!
- 73. @nharhut
- 74. @nharhut No matter if your message is running in email or direct mail, online or on TV, these rules for marketing creative, design and readability will help you boost response and ensure a profitable bottom line.
- 77. @nharhut
- 79. @nharhut
- 81. @nharhut Questions = 140% lift — BI Norwegian School of Business
- 82. @nharhut Scale of 1-5, how bad do your sales presentation suck?
- 83. @nharhut
- 86. @nharhut
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- 92. @nharhut Time
- 93. @nharhut — Nielsen Norman Group
- 94. @nharhut • Don’t bury the lead • Be clear and concise • Use bolds, subheads, bullets, lists
- 95. @nharhut Urgency
- 96. @nharhut 11/16/12, eBay starting bid: $200,000
- 97. @nharhut Only 7 tickets left at this price!
- 98. @nharhut For just a very limited time
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- 102. @nharhut Oops! Here’s the email we meant to send Worldata: 47% open rate
- 103. @nharhut Wordplay
- 104. @nharhut • Rhyme • Simile • Surprise
- 106. @nharhut
- 107. @nharhut Dressed to CHILL — University College London
- 108. @nharhut X Factor
- 109. @nharhut
- 110. @nharhut
- 111. @nharhut — 67% vs. 97%, Cornell
- 112. @nharhut You
- 113. @nharhut
- 114. @nharhut You and your employees 16% , CTR Worldata Your employees Your employees
- 115. @nharhut We’ve never looked better.
- 117. @nharhut
- 118. @nharhut
- 119. @nharhut — 79%, Wharton, USC
- 120. Thank you Get your FREE CHEAT SHEET! NHarhut@me.com Nancy.Harhut @nharhut Nancy Harhut