This is a project presentation from Treford Bootcamp

1. Presentation by
TEAM KAPPA
Laurence
Ayomikun
Nnena
Yetunde
Jeff
Mujaidah

2. Our app aims to address the growing need for accessible
and convenient healthcare services, especially in light of
the ongoing COVID-19 pandemic. With our app, patients
will be able to search for medical laboratories near them,
book appointments, and even request a lab scientist to
come to their residence to take their samples. This feature
will provide unparalleled convenience and flexibility for
patients who have busy schedules or mobility issues.

3. Mediconnet is designed to provide a comprehensive and convenient healthcare experience to users in Nigeria.
With the ongoing COVID-19 pandemic and the need for accessible healthcare services, this app aims to
streamline the process of accessing medical laboratory services, consulting with doctors, and purchasing
medication online, providing users with a more accessible, affordable, and safe healthcare experience.
The core features of Mediconnect are:
1.Medical laboratory search and booking: Users can search for medical laboratories near them, book
appointments, and even request a lab scientist to come to their residence to take their samples. This feature
provides unparalleled convenience and flexibility for patients who have busy schedules or mobility issues.
1.Doctor consultations: The healthcare app enables users to connect with licensed doctors, share their medical
laboratory test results, and receive prescriptions from the doctors. This feature eliminates the need for patients to
visit their doctors' offices physically, saving them time and money while providing an extra layer of safety.
1.Medical test results: Once patients have undergone their medical tests, they can download their results directly
from the app.
1.Medication purchase: The healthcare app allows users to purchase medications based on their doctors'
prescriptions from an e-commerce pharmacy. The app ensures that the prescription is verified and accurate
before the medication is dispensed to the patient, providing a secure and convenient way for patients to access
their medication.
The benefits of using this healthcare app include:
1.Convenience: Users can easily search and book medical laboratory services, consult with doctors, and
purchase medications from the comfort of their homes, providing them with unparalleled convenience and
flexibility.
1.Accessibility: The healthcare app makes healthcare services more accessible to users in Nigeria, especially
those with mobility issues or who live in areas with limited access to medical services.
1.Safety: The healthcare app provides an extra layer of safety by eliminating the need for patients to visit doctors'
offices physically, reducing the risk of exposure to infectious diseases.
1.Comprehensive healthcare experience: With a one-stop-shop for medical laboratory services, doctor
consultations, and medication purchase, the healthcare app provides users with a comprehensive healthcare
experience that addresses all their healthcare needs.

4. Product Description
Our app is a comprehensive healthcare solution that aims to make
medical laboratory services, doctor consultations, and medication
purchasing more accessible, affordable, and convenient for
patients. The app allows patients to search for medical laboratories
near them, book appointments, and request a lab scientist to come
to their residence to take their samples.
Patients can download their medical test results directly from the
app, connect with doctors, share their medical laboratory test
results, and receive prescriptions from the doctors. The app also
partners with an e-commerce online pharmacy where patients can
purchase medications based on their doctors' prescriptions. Our
app streamlines the healthcare experience, making it easier for
patients to take control of their health and well-being.
.
Target Markets
• Patients with chronic illness
• Health-Conscious individuals
• Elder and people with disabilities
• Busy individuals
Problem Statement
The problem statement for this Health app is the growing need for
accessible and convenient healthcare services, especially in light of
the ongoing COVID-19 pandemic. Patients often have to physically
visit medical laboratories and doctors' offices, which can be time-
consuming, expensive, and risky in terms of exposure to infectious
diseases. This app aims to address these challenges by providing
patients with a more convenient, accessible, and safe healthcare
experience.
Key Offering
Our Unique product offering includes:
• Access to Medical Laboratory Services
• Downloadable Medical test Results
• Online Doctor Consultation
• Verified Prescription Medication
• Improved accessibility and affordability of
Healthcare services
Product Description

5. How Mediconnect will solves the problem
Problem Solution
Mediconnect aims to solve the problem of accessibility and convenience in healthcare
services, particularly in light of the ongoing COVID-19 pandemic. By providing a
comprehensive and convenient healthcare experience, this app can make healthcare
more accessible, affordable, and safe for a wide range of users.
For example, the app allows users to search for medical laboratories near them and
book appointments with ease, eliminating the need for time-consuming and often
frustrating phone calls and scheduling processes. Users with mobility issues or busy
schedules can even request a lab scientist to come to their residence to take their
samples, providing unparalleled convenience and flexibility.
Once users have undergone their medical tests, they can download their results directly
from the app, eliminating the need for physical visits to laboratories or clinics. The app
also allows users to connect with doctors, share their medical laboratory test results, and
receive prescriptions from the doctors, saving them time and money while providing an
extra layer of safety.
Furthermore, the app has partnered with an e-commerce online pharmacy where users
can purchase medications based on their doctors' prescriptions. The app ensures that
the prescription is verified and accurate before the medication is dispensed to the user,
providing a secure and convenient way for users to access their medication.
By streamlining the process of accessing medical laboratory services, consulting with
doctors, and purchasing medication online, this app can significantly improve the
healthcare experience for users in Nigeria.

6. Key benefits for potential
users
Increased safety: Users can avoid potential exposure
to infectious diseases like COVID-19 by reducing their
physical visits to medical facilities.
Better management of chronic illnesses: Patients
with chronic illnesses who require frequent medical
tests and consultations can manage their health
conditions more effectively through the app's
streamlined healthcare experience.
Increased convenience: Users can easily search for medical
laboratories near them, book appointments, and even request
a lab scientist to come to their residence to take their samples,
providing unparalleled convenience and flexibility.
Quick and easy access to medical test results: Users
can download their medical test results directly from
the app, eliminating the need for physical copies and
providing quick and easy access to their health
information.
Affordable healthcare options: The app aims to
provide patients with a more affordable healthcare
experience, particularly for those who may not have
access to traditional healthcare services.
Remote consultations with doctors: Users can
connect with doctors, share their medical laboratory
test results, and receive prescriptions from the
doctors, eliminating the need for physical visits to
doctors' offices.
Improved accessibility to healthcare services: Users can
access medical laboratory services, doctor consultations,
and medication purchasing more easily, particularly for
people living in remote or underserved areas.
Peace of mind: The app's secure and convenient healthcare
experience can provide users with peace of mind, knowing that
they can access medical laboratory services, doctor consultations,
and medication purchasing easily and safely.

7. Competitor Analysis
Competitors Competitor’s main weaknesses
Competitor’s main strengths
(advantages)
How do the competitors gain this advantage?
Helium Health
Life Bank
My Dawa
Redcare HMO
• May not offer as comprehensive of a
healthcare experience for patients as this
app aims to provide
• Limited focus on medical laboratory
services
• Established presence in the Nigerian
healthcare market
• Offers electronic health records
management and practice
management tools for healthcare
providers
• Has partnerships with hospitals and
clinics across Nigeria
• Received significant funding and
investment in recent years
• Imploring BTL and ATL marketing Strategy.
• By creating a user-friendly and affordable Electronic Medical
Records (EMR) system that healthcare providers could easily
adopt.
• They also partnered with hospitals and clinics across Nigeria to
increase their reach and established relationships with investors
to receive funding and investment.

8. Mediconnect Business
Model
Key Activities Value
Preposition
Customer
Segments
Key Partners
• Medical Labs
• Medical Doctors
• Ecommerce Pharmacy
• Investors
• Transport providers
(Ambulance Service)
• Development and
maintaining the application.
• Providing online consultation
with licensed doctors.
• Facilitating Med lab test.
• Partnering with Med labs.
• Ensuring secure transactions.
• Verifying prescriptions
Key Resources
• Mobile app Developers.
• Med Labs Partnership
• Licensed Doctors
• Ecommerce Pharmacy
partnership.
• Payment processing service.
• Marketing and Advertising
• Customer Support
• The value proposition of
the healthcare app is to
provide a comprehensive
and convenient
healthcare experience to
users in Nigeria.
• The app aims to address
the growing need for
accessible and convenient
healthcare services,
especially in light of the
ongoing COVID-19
pandemic
Customer
Relationships
• Self- Service App
• Automated-Services
• Personal Assistant.
• Community
Channels
• Social media
• Google Ads
• Email
• Display Ads
• BTL Marketing
• Patients who need to
undergo medical
laboratory tests
• Patients who need to
consult with doctors
• Patients who need to
purchase medications
• Medical laboratories
• Doctors
Revenue Streams
1.Commission-based revenue from e-commerce online pharmacy: The app earns a
commission from the sale of medications through its partnered e-commerce online
pharmacy.
2.Subscription-based revenue from medical laboratories: Medical laboratories can subscribe
to the app to have their services listed on the app, earning revenue from the subscription
fees.
3.Consultation fees from doctors: The app can earn a percentage of consultation fees
charged by doctors for using the platform to connect with patients.
Cost Structure
• Cloud infrastructure
cost
• Digital marketing cost
• Developers/Engineers

9. Marketing Strategy
Digital Marketing & Engagement
Search engine optimization (SEO): The app
can optimize its website and content for search
engines to increase its visibility and attract more
visitors to the website.
Direct mail campaigns: The app can
send direct mail campaigns to targeted
segments of potential users, introducing
them to the app and its services.
Referral marketing: The app can
incentivize its existing users to refer new
users by offering discounts or other
rewards, creating a network effect and
driving user acquisition.
Social media advertising: The app can
leverage social media platforms such as
Facebook, Instagram, and Twitter to
promote its services and reach a wider
audience through targeted ads.
Events and partnerships: The app can
partner with healthcare organizations, medical
laboratories, and doctors to host events and
workshops to increase brand awareness and
build trust with potential users. The app can also
sponsor healthcare events to promote its services
to a relevant audience.

10. Background:
Adaobi is a busy business analyst who is always on-
the-go, managing multiple projects and deadlines.
She takes her health seriously and regularly schedules
medical tests to monitor her health. However, due to
her busy schedule, she often finds it difficult to make
appointments, wait in long lines at medical
laboratories, and visit doctors' offices. She is also
concerned about contracting diseases like COVID-19
when visiting medical facilities.
5
Challenges:
• Limited time due to her busy work schedule
• Concerns about safety and exposure to diseases like COVID-19
when visiting medical facilities
• Difficulty navigating the complex healthcare system in Nigeria
Adaobi Okoro
Age: 35
Occupation: BusinesAnalyst
Location: Lagos, Nigeria
Gender: Female
Annual Income: 5,000,000
Level of education: MBA
Location Cart: Urban
Personality and Behaviors:
• Adaobi is a tech-savvy individual who values
convenience, accessibility, and safety in her
healthcare experience.
• She is willing to try new apps and technologies to
help her manage her busy schedule.
• Adaobi is also cost-conscious and appreciates
affordable healthcare services.
How the app can help:
• The app provides Adaobi with a convenient way to search for
medical laboratories near her, book appointments, and even
request a lab scientist to come to her residence to take her
samples.
• Adaobi can download her test results directly from the app,
eliminating the need for her to visit the medical laboratory
again to collect them.
• Adaobi can connect with doctors through the app, share her
medical laboratory test results, and receive prescriptions from
the doctors. This feature eliminates the need for Adaobi to visit
doctors' offices physically, saving her time and money while
providing an extra layer of safety.
• Adaobi can purchase medications based on her doctors'
prescriptions through the app, ensuring that the prescription is
verified and accurate before the medication is dispensed to
her, providing a secure and convenient way for Adaobi to
access her medication.
Challenges:
• Limited time due to her busy work schedule
• Concerns about safety and exposure to diseases
like COVID-19 when visiting medical facilities
• Difficulty navigating the complex healthcare system
in Nigeria
User Persona

11. 5
User Persona
Busy Professionals:
Persona: John is a 35-year-old busy professional who
works long hours at a finance company. He has a high-
stress job and struggles to find time to visit the doctor for
regular check-ups. He prefers to use the healthcare app
because he can book appointments with doctors, get
prescriptions, and purchase medication without having to
leave his office. He values convenience and is willing to
pay extra for it.
Elderly patients:
Persona: Mrs. Sarah is an 80-year-old retired teacher who lives
alone in her apartment. She has mobility issues and finds it
challenging to leave her house to visit the doctor or the
medical laboratory. She prefers to use the healthcare app
because it allows her to book appointments with medical
laboratories and doctors, and even request a lab scientist to
come to her residence to take her samples. She values the
convenience and safety of using the app and is willing to pay
extra for it.
Patients with chronic diseases:
Persona: David is a 50-year-old man who has diabetes and
needs to monitor his blood sugar levels regularly. He prefers to
use the healthcare app because he can book appointments
with medical laboratories to take his blood tests, receive the
test results, and share them with his doctor. He also values the
convenience of ordering his medication online, knowing that
the prescription is verified and accurate before the
medication is dispensed. He is willing to pay extra for the
convenience and safety of using the app.
Parents with young children:
Persona: Emily is a 32-year-old mother of two young children.
She finds it challenging to visit the doctor for regular check-ups
because of her children's schedules. She prefers to use the
healthcare app because she can book appointments with
doctors and medical laboratories, and even request a lab
scientist to come to her residence to take her children's
samples. She values the convenience and flexibility of using
the app and is willing to pay extra for it.

12. User Acquisition Strategy
Patients
The user acquisition strategy for this Mediconnect involves targeting several key customer segments, including patients, doctors, laboratories, and e-
commerce pharmacies.
For patients, Mediconnect will
be marketed as a convenient
and accessible solution for
accessing healthcare services.
The app's features, such as the
ability to search for nearby labs,
book appointments, and
receive test results and
prescriptions remotely, will be
highlighted in marketing
campaigns targeting this
segment.
Doctors
For doctors, Mediconnect's
ability to share test results and
prescribe medications remotely
will be emphasized. Marketing
efforts will focus on the
convenience and time-saving
benefits of using the app to
communicate with patients and
prescribe medications, rather
than having patients visit their
office.
Laboratories
For laboratories, Mediconnet's
ability to drive business and
increase visibility will be
emphasized. Marketing
campaigns will highlight how
the app can connect patients
with labs, increasing the
number of appointments and
revenue.
Ecommerce Pharmacies
For e-commerce pharmacies,
Mediconnects's ability to
provide verified prescriptions
and increase sales will be
emphasized. Marketing
campaigns will highlight how
the app can provide a
convenient and secure way for
patients to access medications,
driving business and increasing
revenue for pharmacies.
Overall, the user acquisition strategy will focus on highlighting the convenience and accessibility of the app's features for all customer segments, driving
adoption and usage among a wide range of users.

13. Scalability and Market fit
Mediconnect has several features that make it highly scalable and well-positioned to
fit into the market.
Firstly, the app's focus on providing a comprehensive healthcare experience, from
accessing medical laboratory services to consulting with doctors and purchasing
medications online, makes it highly attractive to a wide range of users. This feature-
rich approach means that the app is well-positioned to appeal to users who are
looking for a complete solution to their healthcare needs.
Secondly, the app's emphasis on convenience and accessibility is highly scalable.
The ability to search for nearby labs, book appointments, and receive test results and
prescriptions remotely means that the app can be used by users across a wide
geographic area. This makes it highly scalable and attractive to users who are
looking for a convenient, flexible, and accessible way to access healthcare services.
Finally, the app's partnerships with medical laboratories and e-commerce
pharmacies provide a scalable business model. By partnering with existing providers,
the app can tap into existing infrastructure and resources, minimizing the need for
costly investment in new facilities or equipment. This scalable business model means
that the app can quickly expand its user base and drive revenue growth without
incurring significant costs.
Overall, the app's focus on providing a comprehensive healthcare experience,
emphasis on convenience and accessibility, and scalable business model make it
well-positioned to fit into the market and drive growth in the healthcare sector.

14. Application Web interface

15. 04
03
Conversion rate: This metric will measure the
percentage of users who complete a
desired action, such as booking an
appointment or purchasing medication. An
increase in the conversion rate indicates
that users are finding the app easy to use
and are successfully completing their
desired actions.
Revenue growth: This metric will measure the growth in
revenue generated by the app through booking fees,
commissions from e-commerce pharmacy sales, and
other sources. An increase in revenue growth indicates
that the app is gaining traction in the market and
generating value for its users and partners.
Customer retention rate: This metric will measure how many
users return to use the app after their initial experience. A
high retention rate indicates that users are satisfied with the
app's features and benefits and are likely to continue using
it in the future.
Number of active users: This metric will
track the number of users who are actively
using the app to book appointments,
connect with doctors, access lab test
results, and purchase medications. An
increase in the number of active users will
indicate that the app is gaining popularity
and meeting the needs of its target
market.
01
02
7
Success metrics

16. Q1
Q4
Q2
8
Mediconnect RoadMap
• Develop and launch the basic version of the app
for Android and iOS.
• Implement a user registration and authentication
system.
• Integrate a search feature to allow users to find
medical laboratories near them.
• Enable appointment booking and confirmation
features.
• Implement basic in-app messaging to allow users to
communicate with lab scientists and doctors.
• Develop and launch a web version of the app for wider access.
• Expand to cover more regions within Nigeria.
• Integrate with more diagnostic centers and hospitals to provide a more
comprehensive healthcare experience for users.
• Develop a feature for users to share their medical records with doctors for
easy access to their health history.
• Implement advanced analytics and reporting features to monitor user
behavior and improve the app's performance.
• Add a feature for home sample collection by lab scientists.
• Implement in-app payments and integrate with a payment
gateway.
• Develop a feature for users to view and download their lab
test results.
• Add a feature to allow users to connect with doctors and
share their lab test results with them.
• Implement a basic prescription and medication ordering
system.
• Enhance the in-app messaging system to allow for video consultations with
doctors.
• Develop an intelligent health assistant feature to suggest preventive measures
to users based on their medical history and lab test results.
• Add more features to the prescription and medication ordering system,
including reminders for medication refills and delivery tracking.
• Implement a feedback and review system for users to rate the labs and doctors
they interact with.
• Integrate with more e-commerce pharmacies to expand medication options.
Q3

17. 8
Mediconnect MVP
Mediconnect MVP (Minimum Viable Product) is the initial version of the app that
includes the core features needed to fulfill its value proposition and satisfy the users'
needs.
The Health app MVP includes the following features:
1.Search for Medical Laboratories: The MVP allows users to search for medical
laboratories near their location using the app's search functionality.
1.Appointment Booking: The app allows users to book appointments with medical
laboratories and schedule a date and time for their medical tests.
1.Lab Scientist Request: The MVP allows users to request a lab scientist to come to
their residence and take their samples if they are unable to visit a medical
laboratory due to mobility issues.
1.Results Download: The app allows users to download their medical test results from
the app directly, eliminating the need to visit the laboratory or doctor's office to
obtain their results.
1.Doctor Consultation: The MVP allows users to connect with doctors, share their
medical laboratory test results, and receive prescriptions from the doctors.
1.E-commerce Pharmacy Integration: The app integrates with an e-commerce
online pharmacy, where users can purchase medications based on their doctors'
prescriptions.
1.Payment Gateway Integration: The MVP allows users to pay for medical laboratory
services, doctor consultations, and medication purchases directly from the app
using a secure payment gateway.
The technical features of the Health app MVP include a search engine to locate
medical laboratories, a booking system for appointments, a database to store and
manage medical test results, a telemedicine platform for doctor consultations, an e-
commerce integration for medication purchases, and a secure payment gateway
for transactions.
The Health app MVP is designed to be scalable, and future
versions of the app can include additional features such as
health tracking, reminders for medical appointments and
medication, and personalized health recommendations based
on the user's medical history.

18. 8
THANK YOU