13. Examples
13
Box Tenets
● Protect customer data
● Make content infinitely better
● Be insanely simple
● Build horizontal software for the masses
(rather than specialized software)
● Focus on network effects (rather than
enterprise instances
● Think 10X (rather than quick iterations
● Partner deeply
14. Examples
14
Pay.com Principles
● We are not a bank
● Sense of security and privacy is key
● Merchants are the gateway to customers, so
our products must “wow” the merchant
16. Decision Points + Tensions
16
1. What’s a time/decision
point when a principle
would have been useful?
2. What are the tensions you’ve
experienced (maybe from step 1)
while creating new things?
(e.g. “when trying to figure
out how users should put
in their schedule”)
(Put on separate post its)
(write 8 mins, present 10 mins, group)
Mobile Web
19. Write y(our) principles
19
1. What (rough)
principles have
helped you make
decisions so far? (at
this job or not)
2. What are new
principles that pick a
side on the tensions
from before?
(e.g. “Simplicity over
control”)
(e.g. “mobile-first”)
(write 8 mins, present 10 mins, group)
3. What principles are we
missing that that don’t
address a tension?
(e.g. “Always show it to a
customer before shipping”)