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Joshua Hardwick
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How to Find Link Building Opportunities Using Ahrefs
1.
#brightonSEO @JoshuaCHardwick How to
Find Link Building Opportunities Using Ahrefs Joshua Hardwick // Ahrefs SLIDESHARE.NET/USERNAME @JoshuaCHardwick
2.
#brightonSEO @JoshuaCHardwick 1) Finding
Broken Link Building Opportunities using Content Explorer
3.
#brightonSEO @JoshuaCHardwick Content Explorer
is a searchable database of over a billion web pages.
4.
#brightonSEO @JoshuaCHardwick Currently there
are over 60,000,000 broken pages in our database.
5.
#brightonSEO @JoshuaCHardwick You can
filter the results by both their live/broken status, and the number of referring domains pointing to them.
6.
#brightonSEO @JoshuaCHardwick See where
this is going? :-)
7.
#brightonSEO @JoshuaCHardwick
8.
#brightonSEO @JoshuaCHardwick
9.
#brightonSEO @JoshuaCHardwick
10.
#brightonSEO @JoshuaCHardwick
11.
#brightonSEO @JoshuaCHardwick
12.
#brightonSEO @JoshuaCHardwick
13.
#brightonSEO @JoshuaCHardwick
14.
#brightonSEO @JoshuaCHardwick
15.
#brightonSEO @JoshuaCHardwick
16.
#brightonSEO @JoshuaCHardwick
17.
#brightonSEO @JoshuaCHardwick 2) Finding
Broken Link Building Opportunities using Site Explorer
18.
#brightonSEO @JoshuaCHardwick Site Explorer
is Ahrefs' backlink checker and competitive analysis tool.
19.
#brightonSEO @JoshuaCHardwick
20.
#brightonSEO @JoshuaCHardwick
21.
#brightonSEO @JoshuaCHardwick
22.
#brightonSEO @JoshuaCHardwick
23.
#brightonSEO @JoshuaCHardwick
24.
#brightonSEO @JoshuaCHardwick
25.
#brightonSEO @JoshuaCHardwick
26.
#brightonSEO @JoshuaCHardwick
27.
#brightonSEO @JoshuaCHardwick
28.
#brightonSEO @JoshuaCHardwick
29.
#brightonSEO @JoshuaCHardwick 3) Finding
"hidden" broken link building opportunities with Site Explorer
30.
#brightonSEO @JoshuaCHardwick We tend
to think of broken links as those that lead to dead (4XX) pages.
31.
#brightonSEO @JoshuaCHardwick But a
broken link, in my book, is one that doesn't lead to the intended destination.
32.
#brightonSEO @JoshuaCHardwick
33.
#brightonSEO @JoshuaCHardwick
34.
#brightonSEO @JoshuaCHardwick
35.
#brightonSEO @JoshuaCHardwick 36 people
are linking to a vegan BLT recipe when they tried to link to a grilled cheese recipe.
36.
#brightonSEO @JoshuaCHardwick Opportunity: Publish
a grilled cheese recipe, then ask those linking to the redirected page link to us instead.
37.
#brightonSEO @JoshuaCHardwick How do
you find these opportunities in the first place?
38.
#brightonSEO @JoshuaCHardwick
39.
#brightonSEO @JoshuaCHardwick
40.
#brightonSEO @JoshuaCHardwick
41.
#brightonSEO @JoshuaCHardwick
42.
#brightonSEO @JoshuaCHardwick
43.
#brightonSEO @JoshuaCHardwick
44.
#brightonSEO @JoshuaCHardwick
45.
#brightonSEO @JoshuaCHardwick
46.
#brightonSEO @JoshuaCHardwick
47.
#brightonSEO @JoshuaCHardwick 4) Finding
"Skyscraper" link building opportunities using Keywords Explorer
48.
#brightonSEO @JoshuaCHardwick Most people
look for "Skyscraper" opportunities like this:
49.
#brightonSEO @JoshuaCHardwick
50.
#brightonSEO @JoshuaCHardwick
51.
#brightonSEO @JoshuaCHardwick That works,
but here's another way...
52.
#brightonSEO @JoshuaCHardwick
53.
#brightonSEO @JoshuaCHardwick
54.
#brightonSEO @JoshuaCHardwick
55.
#brightonSEO @JoshuaCHardwick Keyword Difficulty
(KD) is derived from a weighted average of the number of referring domains to the current top-ranking pages.
56.
#brightonSEO @JoshuaCHardwick
57.
#brightonSEO @JoshuaCHardwick 5) Finding
"Skyscraper" prospects for existing content with Site Explorer
58.
#brightonSEO @JoshuaCHardwick We can
use the same logic as before to find "Skyscraper" prospects for existing content.
59.
#brightonSEO @JoshuaCHardwick
60.
#brightonSEO @JoshuaCHardwick
61.
#brightonSEO @JoshuaCHardwick
62.
#brightonSEO @JoshuaCHardwick
63.
#brightonSEO @JoshuaCHardwick
64.
#brightonSEO @JoshuaCHardwick
65.
#brightonSEO @JoshuaCHardwick 6) Finding
outdated "Skyscraper" link building opportunities using Content Explorer
66.
#brightonSEO @JoshuaCHardwick In that
last point, I touched on the idea of outdated content being less deserving of links.
67.
#brightonSEO @JoshuaCHardwick That's because
nobody wants to link to and send their visitors to outdated and useless content.
68.
#brightonSEO @JoshuaCHardwick If you
can find relevant outdated content with links, then not only is it easy to create something better...
69.
#brightonSEO @JoshuaCHardwick … but
you also have the perfect outreach angle.
70.
#brightonSEO @JoshuaCHardwick
71.
#brightonSEO @JoshuaCHardwick
72.
#brightonSEO @JoshuaCHardwick
73.
#brightonSEO @JoshuaCHardwick
74.
#brightonSEO @JoshuaCHardwick 7) Finding
unlinked mentions using Content Explorer
75.
#brightonSEO @JoshuaCHardwick
76.
#brightonSEO @JoshuaCHardwick
77.
#brightonSEO @JoshuaCHardwick
78.
#brightonSEO @JoshuaCHardwick
79.
#brightonSEO @JoshuaCHardwick
80.
#brightonSEO @JoshuaCHardwick
81.
#brightonSEO @JoshuaCHardwick
82.
#brightonSEO @JoshuaCHardwick
83.
#brightonSEO @JoshuaCHardwick Thanks! :)
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