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How to Find Link Building Opportunities Using Ahrefs

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My presentation for BrightonSEO 2019.

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How to Find Link Building Opportunities Using Ahrefs

  1. 1. #brightonSEO @JoshuaCHardwick How to Find Link Building Opportunities Using Ahrefs Joshua Hardwick // Ahrefs SLIDESHARE.NET/USERNAME @JoshuaCHardwick
  2. 2. #brightonSEO @JoshuaCHardwick 1) Finding Broken Link Building Opportunities using Content Explorer
  3. 3. #brightonSEO @JoshuaCHardwick Content Explorer is a searchable database of over a billion web pages.
  4. 4. #brightonSEO @JoshuaCHardwick Currently there are over 60,000,000 broken pages in our database.
  5. 5. #brightonSEO @JoshuaCHardwick You can filter the results by both their live/broken status, and the number of referring domains pointing to them.
  6. 6. #brightonSEO @JoshuaCHardwick See where this is going? :-)
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  17. 17. #brightonSEO @JoshuaCHardwick 2) Finding Broken Link Building Opportunities using Site Explorer
  18. 18. #brightonSEO @JoshuaCHardwick Site Explorer is Ahrefs' backlink checker and competitive analysis tool.
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  29. 29. #brightonSEO @JoshuaCHardwick 3) Finding "hidden" broken link building opportunities with Site Explorer
  30. 30. #brightonSEO @JoshuaCHardwick We tend to think of broken links as those that lead to dead (4XX) pages.
  31. 31. #brightonSEO @JoshuaCHardwick But a broken link, in my book, is one that doesn't lead to the intended destination.
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  35. 35. #brightonSEO @JoshuaCHardwick 36 people are linking to a vegan BLT recipe when they tried to link to a grilled cheese recipe.
  36. 36. #brightonSEO @JoshuaCHardwick Opportunity: Publish a grilled cheese recipe, then ask those linking to the redirected page link to us instead.
  37. 37. #brightonSEO @JoshuaCHardwick How do you find these opportunities in the first place?
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  47. 47. #brightonSEO @JoshuaCHardwick 4) Finding "Skyscraper" link building opportunities using Keywords Explorer
  48. 48. #brightonSEO @JoshuaCHardwick Most people look for "Skyscraper" opportunities like this:
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  51. 51. #brightonSEO @JoshuaCHardwick That works, but here's another way...
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  55. 55. #brightonSEO @JoshuaCHardwick Keyword Difficulty (KD) is derived from a weighted average of the number of referring domains to the current top-ranking pages.
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  57. 57. #brightonSEO @JoshuaCHardwick 5) Finding "Skyscraper" prospects for existing content with Site Explorer
  58. 58. #brightonSEO @JoshuaCHardwick We can use the same logic as before to find "Skyscraper" prospects for existing content.
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  65. 65. #brightonSEO @JoshuaCHardwick 6) Finding outdated "Skyscraper" link building opportunities using Content Explorer
  66. 66. #brightonSEO @JoshuaCHardwick In that last point, I touched on the idea of outdated content being less deserving of links.
  67. 67. #brightonSEO @JoshuaCHardwick That's because nobody wants to link to and send their visitors to outdated and useless content.
  68. 68. #brightonSEO @JoshuaCHardwick If you can find relevant outdated content with links, then not only is it easy to create something better...
  69. 69. #brightonSEO @JoshuaCHardwick … but you also have the perfect outreach angle.
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  74. 74. #brightonSEO @JoshuaCHardwick 7) Finding unlinked mentions using Content Explorer
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  83. 83. #brightonSEO @JoshuaCHardwick Thanks! :)

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