1. Insights of an Interview conducted with a female Danish
Apartment Resident
Energy Consumption Behaviour
• Would prefer renewable energy sources, but does not want
to spend the extra money as a student
• On the other hand not really interested into comparing prices
of different energy sources
• Often leaves the laptop turned on or in the standby/sleep
mode when not at home
• Trying to use and consume electricity in a
responsible, sustainable manner

2. Insights of an Interview conducted with a female Danish
Apartment Resident
Waste and Recycling
•Is aware and concerned that lots of waste is produced, as
most products she usually buys have much packaging
compared to its content
• Uses the municipalities’ offered forms of waste recycling for
paper, cartridge, plastics, and bottles
• Product quality is more important than environmental
friendly packaging
•Sometimes gives batteries or other minor electronic devices
in the normal trash

3. Emergent clean Technology: The Electric Vehicle
Technology
• Becomes relevant again after a century of gasoline mobility
• Reason: resource shortage and environmental consciousness
• Electromotor instead of an combustion engine

4. Emergent clean Technology: The Electric Vehicle
Product Features compared to traditional Cars
• Smaller range and usually maximum speed
• Long recharge time
• Faster Acceleration
• Image?

5. Emergent clean Technology: The Electric Vehicle
Future Development is still uncertain
• Battery technology development (affecting price)
• Functional risk regarding the technology in general
• Expansion of the charging station infrastructure (affecting
performance)
• Consumer driving preference: Eco friendly or sportiness?