Green Your Cup vs Polyethilene Coating
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The presentation illustrates how the alternative food package "Green Your Cup" may solve most of the problems affecting the coffee industry today. Coated cups are impossible to recycle and present a number of disadvantages and hidden costs for environment and society.
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Competitive Dynamics in the Watch Industry: the Swatch Case Study
Competitive Dynamics in the Watch Industry: the Swatch Case Study
Scaling Social Enterprises: Dairy Cooperatives in Developing Countries
Scaling Social Enterprises: Dairy Cooperatives in Developing Countries
Green Your Cup vs Polyethilene Coating
- 1. An analysis of as a way to reduce coffee cup wasteThomas de Hoop Anique van den Berg Luca Castellanza
- 2. Agenda 1. The coffee-cup waste challenge 2. Different Approaches 3. The “GreenYourCup” project 4. Necessary Marketing Campaign 5. Feasibility of GreenYourCup 6. Conclusion
- 3. 1. The coffee-cup waste challenge Billions of cups every year end up in landfills. High Ecological Footprint: much water, wood and energy needed for production. Customers are not aware of the magnitude of the problem and don’t know if cup is recyclable.
- 4. 2. Evaluation of Alternatives Education of customers Current model Other coffee cup materials
- 5. 2. Evaluation of Alternatives: Current Model ● Current: paper cup with polyethylene coating. ● Very hard to recycle. ● Long and costly process. ● Not accepted by paper recycling mills. ● Usually ends up in landfill. ● Improves from polystyrene cups.
- 6. 2. Evaluation of Alternatives: Other coffee cup materials 100% paper cups not possible due to liquid and forbidden due to health and safety regulations. Ceramic cups are reusable and more environmentally friendly but not viable in to- go business. Polystyrene is forbidden due to release of toxins and non- biodegradability.
- 7. 2. Evaluation of Alternatives: Education of customers The difficulty in recycling the cup still remains. Educative measures are uncertain and hard to be implemented on national scale. Only 25% of coated cups is thrown in the right paper bin.
- 8. We conclude that tackling the “cup-material” problem has priority over educating customers to act more responsibly towards recycling. Mid-conclusion to the problem
- 9. https://www.youtube.com/watch?v=TVZ09Jik2u8 3. The Green Your Cup Initiative
- 10. 3. The Green Your Cup Initiative Step One: ● Create a cup that is made of 100% paper ● No chemicals, no coatings Step Two: ● Create a thin liner of plastic ● Welded separately inside the cup Step Three: ● Cup is thrown in the paper bin ● Cups materials are easily separated and recycled ● Coffee cup waste is reused up to 7 times
- 11. 3. The Green Your Cup Initiative Product addition: Use of Bioplastic (PLA) ● 75% less CO2 footprint compared to polyethylene =+ =
- 12. 3. The Green Your Cup Initiative Tackles the recycling procedure. Does not require major changes in customer behaviour. Targets the 25% of correctly recycled cups. Same costs, more sustainable and less uncertain than other material and education- centric approaches. Paper and plastic can be easily separated and recycled up to 7 times.
- 13. 4. Necessary Marketing Campaign ● Encourage recycling ● Positive messages more effective than negative ones ● Video clips for commercial use by coffee outlets ● 7 different paper/carton outcomes ● “I have 7 lives ahead of me”- Green Your Cup ● Dependent on governmental facilities (paper bins)
- 14. 5. Feasibility of GreenYourCup Coffee-chains can reduce their waste share and increase customer loyalty and reputation. Cup producers can benefit from a simpler, shorter and cost-efficient process. The cups take one twentieth of time to recycle compared to coated cups. No specialist machines are needed. Aware customers will reinforce their identity of responsible citizens and safely recycle the cup.
- 15. 6. Conclusion Requires cooperation from coffee companies, governments and recycling plants. No drastic change required in consumer habits. Other approaches to the problem didn't seem to work. No increase in costs for recycling mills and coffee outlets. Financial business perspective: 52 billion cups p.a. Sustainable and viable solution.
- 16. Let’s Do It!