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Sustainability meets Leadership & Entrepreneurship

Sebastian Straube, Passion driven Sustainability Expert




Copyright by Sebastian Straube
Creativity is the most important leadership quality

        The study is based on face-to-face conversations with more than 1500 CEOs worldwide




Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
Creativity is the most important leadership quality

        The study is based on face-to-face conversations with more than 1500 CEOs worldwide




Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
Creativity is the most important leadership quality

        The study is based on face-to-face conversations with more than 1500 CEOs worldwide




Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
Creativity is the most important leadership quality

        The study is based on face-to-face conversations with more than 1500 CEOs worldwide




Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
Creative Leaders experiment to improve the status quo

        Creative Leaders experiment to improve the status qup




Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
The next generation of leaders




Source: Inheriting a complex world - Future leaders envision sharing the planet, IBM Institute for Business Value
Students are more focused on sustainability than CEOs




Source: Inheriting a complex world - Future leaders envision sharing the planet, IBM Institute for Business Value
The Biosphere Economy

        Nine planetary boundaries




Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans
Adapted from: ‘A safe operating space for humanity’, Nature, by Johan Rockström,Will Steffen, Kevin Noone, Asa Persson,F. Stuart Chapin et al, September 23, 2009
The Biosphere Economy

        Ecological Footprint and Biocapacity




Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans
Adapted from ‘The Ecological Power of Nations: The Earth’s Biocapacity as a New Framework for International Cooperation’, Global Footprint Network, 2009.
The Biosphere Economy

        Natural limits can spur creativity, innovation & growth




Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans
Ecological footprint




Source: http://www.worldmapper.org/
Wealth




Source: http://www.worldmapper.org/
Population growth




Source: http://www.worldmapper.org/
Poverty




Source: http://www.worldmapper.org/
Outlook to 2050 - Population




Source: http://www.worldmapper.org/
Outlook to 2050 – Growth




Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008
Outlook to 2050 – Growth




Source: Goldman Sachs, BRICs and Beyond, 2007
Outlook to 2050 – Growth




Source: World Bank, Global Economic Prospects, 2007
Happiness does not completely depend on GDP




Source: Deutsche Bank Research, Measures of Well-being, 2006
Reconsidering sucess and progress




Source: Deutsche Bank Research, Measures of Well-being, 2006
Value Based Leadership

        Post Industrial Economy is based on knowledge & information


        Materialistic Leadership Model                         Value Based Leadership
        • High Profile Leader                                  •   Collaboration
        • Dominant objective of goal                           •   Social Responsibility
          achivement                                           •   Sustainable Development
        • Self-interested & individualistic                    •   Critical Dialoge
          outlook                                              •   Consensus oriented decision making
        • Male model of life
        • Materialistic perspective
        Traditional management concepts are no longer responsive to new challenges of globalisation, deregulation,
        rapid technological change, greater complexity and increasing competition -> increased importance of
        intangible capital.




Source: Responsible Entrepreneurship, EBBF 2009
Sustainability on the business agenda
Which sector has a business case for sustainability?




Source: Sustainability: The Embracers seize advantage, MIT Sloan Management Review, Winter 2011
Organizational benefits of adressing sustainability




Source: Sustainability: The Embracers seize advantage, MIT Sloan Management Review, Winter 2011
CEO’s views on Sustainability




Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
CEO’s views on Sustainability




Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
Most critical challenges to the future of business




Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
Consumers are driving business sustainability




Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
Tipping point for embedded sustainability




Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
The new agenda for business




Source:WBCSD Vision 2050, 2010
How many Earths do we use in 2050?




Source:Global Footprint Network and WBCSD Vision 2050, 2010
A sustainable world in 2050




Source:WBCSD Vision 2050, 2010
Innovative Leadership for Sustainability




Source: IBM Institute for Business Value analysis, 2008
Let’s get started with business as un-usual!
Nature-Inspired Innovation

        Biomimicry, Cradle to Cradle, Natural Capitalism, Blue Economy




               Janine Benyus                    Michael Braungart                           Paul Hawken   Gunter Pauli
                                               William McDonough




Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans
Unreasonable Institute

        Vision: Accelerate ventures that future generations will remember as having defined
        progress in our time.




Source: http://unreasonableinstitute.org/                                          50 Fellows
Unreasonable Institute

        Giving the World’s Most Unreasonable Entrepreneurs Wings




Source: http://unreasonableinstitute.org/
Unreasonable Institute

        Objectives


        • Create effective, internationally scalable solutions to the biggest global
          challenges of our time.
        • Support the international collaboration of the world’s most promising
          entrepreneurs.
        • Educate Unreasonable Fellows in the most innovative principles of
          entrepreneurship & equip them with integral skills, support, & financing.
        • Elicit an international community of the world’s most innovative investors,
          entrepreneurs and thought leaders… what we like to call the International
          League of Unreasonables.
        • Ensure that Boulder, Colorado is recognized an international hub for innovation
          and entrepreneurship.
        • Work relentlessly and have fun doing it.




Source: http://unreasonableinstitute.org/
Unreasonable Institute

        Financial founding




Source: http://unreasonableinstitute.org/
Skoll Foundation

        Mission: Drive large scale change by investing in, connecting and celebrating social
        entrepreneurs and the innovators who help them solve the world’s most pressing problems




Source: http://www.skollfoundation.org/
                                                                              70 Fellows
Skoll Foundation

        Issues


        • Economic and Social Equity benefits all segments of society, not a select few.
        • Environmental Sustainability is an integral part of long-term economic
          development and growth.
        • Everyone has access to basic Health care.
        • The Institutional Responsibility of corporate, governmental, and other powerful
          interests can be upheld through standards for transparency, citizenship and
          sustainability.
        • Forging cross-cultural understanding and respect for human dignity can lead to
          Peace and Security.
        • Tolerance and Human Rights win over discrimination and persecution.




Source: http://www.skollfoundation.org/
Skoll Foundation

        Financial founding




Source: http://www.skollfoundation.org/
Richard Reed, Adam Balon & Jon Wright

        Founders, Innocent Drinks




Source: http://www.innocentdrinks.co.uk/
Innocent Drinks

        Business Idea




Source: http://www.innocentdrinks.co.uk/
Yvon Chouinard

       Founder, Patagonia




Source: www.patagonia.com
Patagonia

       Patagonia's Mission Statement
       „Build the best product, cause no unnecessary harm, use business to inspire and
       implement solutions to the environmental crisis.”




Source: www.patagonia.com
Patagonia

       We use 1% of our sales each year to support environmental work around the world.




Source: www.patagonia.com
Ray Anderson

       Founder, Interface




Source: www.interfaceglobal.com
Interface

       The Sustainability Journey – Mission Zero: To be the first company that, by its deeds,
       shows the entire industrial world what sustainability is in all its dimensions: People,
       process, product, place and profits — by 2020 — and in doing so we will become
       restorative through the power of influence.




Source: www.interfaceglobal.com
Interface

       The Sustainability Journey – Mission Zero




        We’re now sixteen years into our journey and a decade away from the date we predicted for
        achieving our vision – 2020. Company-wide commitment to Mission Zero has unleashed
        innovative thinking and connected us to a higher purpose. We're simultaneously pursuing
        sustainability along three paths - innovative solutions for reducing our footprint, new ways to
        design and make products and an inspired and engaged culture.,




Source: www.interfaceglobal.com
Big business going sustainable
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




                                                                      CEO, Stuart Rose




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
Marks & Spencer - Plan A




Source: Marks and Spencer Group plc, How We Do Business Report 2011
CocaCola - Live Positivly




Source: 2009/2010 Sustainability Review, CocaCola Company
CocaCola - Live Positivly

       Live Positivly




Source: 2009/2010 Sustainability Review, CocaCola Company
CocaCola - Live Positivly




Source: 2009/2010 Sustainability Review, CocaCola Company
CocaCola - Live Positivly




Source: 2009/2010 Sustainability Review, CocaCola Company
CocaCola - Live Positivly




Source: 2009/2010 Sustainability Review, CocaCola Company
PepsiCo - Performance with Purpose




Source: 2009 Sustainability Report Overview, Pepsico
PepsiCo - Performance with Purpose




Source: 2009 Sustainability Report Overview, Pepsico
PepsiCo - Performance with Purpose




Source: 2009 Sustainability Report Overview, Pepsico
PepsiCo - Performance with Purpose




Source: 2009 Sustainability Report Overview, Pepsico
PepsiCo - Performance with Purpose




Source: 2009 Sustainability Report Overview, Pepsico
PepsiCo - Refresh Everything
Coca Cola vs. PepsiCo
Bottom of the pyramid innovation
M-Pesa
Nokia Open Studios
D.Light Design
Let’s play entrepreneurship!



        Sustainability minded Entrepreneur

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Sustainability meets Leadership & Entrepreneurship

  • 1. Sustainability meets Leadership & Entrepreneurship Sebastian Straube, Passion driven Sustainability Expert Copyright by Sebastian Straube
  • 2. Creativity is the most important leadership quality The study is based on face-to-face conversations with more than 1500 CEOs worldwide Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
  • 3. Creativity is the most important leadership quality The study is based on face-to-face conversations with more than 1500 CEOs worldwide Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
  • 4. Creativity is the most important leadership quality The study is based on face-to-face conversations with more than 1500 CEOs worldwide Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
  • 5. Creativity is the most important leadership quality The study is based on face-to-face conversations with more than 1500 CEOs worldwide Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
  • 6. Creative Leaders experiment to improve the status quo Creative Leaders experiment to improve the status qup Source: Capitalising on Complexity, Global Chief Executive Officer (CEO) Study 2010, IBM Institute for Business Value
  • 7. The next generation of leaders Source: Inheriting a complex world - Future leaders envision sharing the planet, IBM Institute for Business Value
  • 8. Students are more focused on sustainability than CEOs Source: Inheriting a complex world - Future leaders envision sharing the planet, IBM Institute for Business Value
  • 9. The Biosphere Economy Nine planetary boundaries Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans Adapted from: ‘A safe operating space for humanity’, Nature, by Johan Rockström,Will Steffen, Kevin Noone, Asa Persson,F. Stuart Chapin et al, September 23, 2009
  • 10. The Biosphere Economy Ecological Footprint and Biocapacity Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans Adapted from ‘The Ecological Power of Nations: The Earth’s Biocapacity as a New Framework for International Cooperation’, Global Footprint Network, 2009.
  • 11. The Biosphere Economy Natural limits can spur creativity, innovation & growth Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans
  • 16. Outlook to 2050 - Population Source: http://www.worldmapper.org/
  • 17. Outlook to 2050 – Growth Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008
  • 18. Outlook to 2050 – Growth Source: Goldman Sachs, BRICs and Beyond, 2007
  • 19. Outlook to 2050 – Growth Source: World Bank, Global Economic Prospects, 2007
  • 20. Happiness does not completely depend on GDP Source: Deutsche Bank Research, Measures of Well-being, 2006
  • 21. Reconsidering sucess and progress Source: Deutsche Bank Research, Measures of Well-being, 2006
  • 22. Value Based Leadership Post Industrial Economy is based on knowledge & information Materialistic Leadership Model Value Based Leadership • High Profile Leader • Collaboration • Dominant objective of goal • Social Responsibility achivement • Sustainable Development • Self-interested & individualistic • Critical Dialoge outlook • Consensus oriented decision making • Male model of life • Materialistic perspective Traditional management concepts are no longer responsive to new challenges of globalisation, deregulation, rapid technological change, greater complexity and increasing competition -> increased importance of intangible capital. Source: Responsible Entrepreneurship, EBBF 2009
  • 23. Sustainability on the business agenda
  • 24. Which sector has a business case for sustainability? Source: Sustainability: The Embracers seize advantage, MIT Sloan Management Review, Winter 2011
  • 25. Organizational benefits of adressing sustainability Source: Sustainability: The Embracers seize advantage, MIT Sloan Management Review, Winter 2011
  • 26. CEO’s views on Sustainability Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
  • 27. CEO’s views on Sustainability Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
  • 28. Most critical challenges to the future of business Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
  • 29. Consumers are driving business sustainability Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
  • 30. Tipping point for embedded sustainability Source: A New Era of Sustainability, UN Global Compact-Accenture CEO Study 2010 (based on 766 completed responses)
  • 31. The new agenda for business Source:WBCSD Vision 2050, 2010
  • 32. How many Earths do we use in 2050? Source:Global Footprint Network and WBCSD Vision 2050, 2010
  • 33. A sustainable world in 2050 Source:WBCSD Vision 2050, 2010
  • 34. Innovative Leadership for Sustainability Source: IBM Institute for Business Value analysis, 2008
  • 35. Let’s get started with business as un-usual!
  • 36. Nature-Inspired Innovation Biomimicry, Cradle to Cradle, Natural Capitalism, Blue Economy Janine Benyus Michael Braungart Paul Hawken Gunter Pauli William McDonough Source: The Biosphere Economy: Natural limits can spur creativity, innovation and growth, Volans
  • 37. Unreasonable Institute Vision: Accelerate ventures that future generations will remember as having defined progress in our time. Source: http://unreasonableinstitute.org/ 50 Fellows
  • 38. Unreasonable Institute Giving the World’s Most Unreasonable Entrepreneurs Wings Source: http://unreasonableinstitute.org/
  • 39. Unreasonable Institute Objectives • Create effective, internationally scalable solutions to the biggest global challenges of our time. • Support the international collaboration of the world’s most promising entrepreneurs. • Educate Unreasonable Fellows in the most innovative principles of entrepreneurship & equip them with integral skills, support, & financing. • Elicit an international community of the world’s most innovative investors, entrepreneurs and thought leaders… what we like to call the International League of Unreasonables. • Ensure that Boulder, Colorado is recognized an international hub for innovation and entrepreneurship. • Work relentlessly and have fun doing it. Source: http://unreasonableinstitute.org/
  • 40. Unreasonable Institute Financial founding Source: http://unreasonableinstitute.org/
  • 41. Skoll Foundation Mission: Drive large scale change by investing in, connecting and celebrating social entrepreneurs and the innovators who help them solve the world’s most pressing problems Source: http://www.skollfoundation.org/ 70 Fellows
  • 42. Skoll Foundation Issues • Economic and Social Equity benefits all segments of society, not a select few. • Environmental Sustainability is an integral part of long-term economic development and growth. • Everyone has access to basic Health care. • The Institutional Responsibility of corporate, governmental, and other powerful interests can be upheld through standards for transparency, citizenship and sustainability. • Forging cross-cultural understanding and respect for human dignity can lead to Peace and Security. • Tolerance and Human Rights win over discrimination and persecution. Source: http://www.skollfoundation.org/
  • 43. Skoll Foundation Financial founding Source: http://www.skollfoundation.org/
  • 44. Richard Reed, Adam Balon & Jon Wright Founders, Innocent Drinks Source: http://www.innocentdrinks.co.uk/
  • 45. Innocent Drinks Business Idea Source: http://www.innocentdrinks.co.uk/
  • 46. Yvon Chouinard Founder, Patagonia Source: www.patagonia.com
  • 47. Patagonia Patagonia's Mission Statement „Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Source: www.patagonia.com
  • 48. Patagonia We use 1% of our sales each year to support environmental work around the world. Source: www.patagonia.com
  • 49. Ray Anderson Founder, Interface Source: www.interfaceglobal.com
  • 50. Interface The Sustainability Journey – Mission Zero: To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence. Source: www.interfaceglobal.com
  • 51. Interface The Sustainability Journey – Mission Zero We’re now sixteen years into our journey and a decade away from the date we predicted for achieving our vision – 2020. Company-wide commitment to Mission Zero has unleashed innovative thinking and connected us to a higher purpose. We're simultaneously pursuing sustainability along three paths - innovative solutions for reducing our footprint, new ways to design and make products and an inspired and engaged culture., Source: www.interfaceglobal.com
  • 52. Big business going sustainable
  • 53. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 54. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 55. Marks & Spencer - Plan A CEO, Stuart Rose Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 56. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 57. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 58. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 59. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 60. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 61. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 62. Marks & Spencer - Plan A Source: Marks and Spencer Group plc, How We Do Business Report 2011
  • 63. CocaCola - Live Positivly Source: 2009/2010 Sustainability Review, CocaCola Company
  • 64. CocaCola - Live Positivly Live Positivly Source: 2009/2010 Sustainability Review, CocaCola Company
  • 65. CocaCola - Live Positivly Source: 2009/2010 Sustainability Review, CocaCola Company
  • 66. CocaCola - Live Positivly Source: 2009/2010 Sustainability Review, CocaCola Company
  • 67. CocaCola - Live Positivly Source: 2009/2010 Sustainability Review, CocaCola Company
  • 68. PepsiCo - Performance with Purpose Source: 2009 Sustainability Report Overview, Pepsico
  • 69. PepsiCo - Performance with Purpose Source: 2009 Sustainability Report Overview, Pepsico
  • 70. PepsiCo - Performance with Purpose Source: 2009 Sustainability Report Overview, Pepsico
  • 71. PepsiCo - Performance with Purpose Source: 2009 Sustainability Report Overview, Pepsico
  • 72. PepsiCo - Performance with Purpose Source: 2009 Sustainability Report Overview, Pepsico
  • 73. PepsiCo - Refresh Everything
  • 74. Coca Cola vs. PepsiCo
  • 75. Bottom of the pyramid innovation
  • 79. Let’s play entrepreneurship! Sustainability minded Entrepreneur