The streaming landscape is becoming increasingly cluttered, with over 300 streaming services now available and consumers suffering from subscription fatigue. As new content proliferates, with over 700 new movies and 400 new TV shows released in 2018 alone, consumers now spend over 5 hours per day watching television. Major players like Disney and tech giants are investing heavily in original content, with spending on original programming booming to $24 billion. While some predict consolidation in the streaming space, big companies like Disney will continue expanding their footprint and competing aggressively for viewers.