SlideShare a Scribd company logo
1 of 30
1
The Streaming Wild
West: How to Navigate
The Cluttered
Streaming Space
Ian Morris
CEO of Likewise
@ianmorris
2
3
4
300 streaming
services
The average consumer
subscribes to 3
47% suffer from
subscription fatigue
5
28%
Working
18%
Other
33%
Sleeping
5 hours of
TV each day
That’s more than
75 days of the
year
21%
Watching TV
American Adults Watch A Lot of TV
How the Average
American Spends Their
Week
6
61%
23%
>10 minutes
>20 minutes
And A Lot of Time Deciding What to
Watch
7
New Content is Growing Rapidly
New Movies Released
521
538
601
669
689
707 706
737 740
871
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
8
210 216
266
288
349
389
422
455
487
495
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
New Content is Growing Rapidly
New Scripted TV Shows
9
60 million 23 million26 million54 million
10
Spend on Original Content is
Booming
11
$24 BILLION
12
13
14
15
16
17
18
19
20
21
22
23
24
A Look Ahead
25
Don’t Mess with the Mouse
26
Big Tech Will Play The Long
Game
27
Rumors of Their Demise
Have Been Greatly Exaggerated
28
It’s Going to be Bloody
29
Some Assembly Required
30
Questions?
THANK YOU
Ian Morris
CEO of Likewise
@ianmorris

More Related Content

More from Seattle Interactive Conference

Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...
Seattle Interactive Conference
 

More from Seattle Interactive Conference (20)

UX Localization: Design for the global audience by Shantelle Liu, Zoom
UX Localization: Design for the global audience by Shantelle Liu, ZoomUX Localization: Design for the global audience by Shantelle Liu, Zoom
UX Localization: Design for the global audience by Shantelle Liu, Zoom
 
How the Story of You Gets Created and Told by Dominique Luster, The Luster Co...
How the Story of You Gets Created and Told by Dominique Luster, The Luster Co...How the Story of You Gets Created and Told by Dominique Luster, The Luster Co...
How the Story of You Gets Created and Told by Dominique Luster, The Luster Co...
 
Photography In the Metaverse by Bryan O'Neil Hughes, Adobe | SIC 2022
Photography In the Metaverse by Bryan O'Neil Hughes, Adobe | SIC 2022Photography In the Metaverse by Bryan O'Neil Hughes, Adobe | SIC 2022
Photography In the Metaverse by Bryan O'Neil Hughes, Adobe | SIC 2022
 
What Does Cinderella Have to Do with Blogging by Alison Ver Halen, AV Writing...
What Does Cinderella Have to Do with Blogging by Alison Ver Halen, AV Writing...What Does Cinderella Have to Do with Blogging by Alison Ver Halen, AV Writing...
What Does Cinderella Have to Do with Blogging by Alison Ver Halen, AV Writing...
 
A Renaissance for the Web: Moving on from Cookies by Ruben Ayala, Viant | SIC...
A Renaissance for the Web: Moving on from Cookies by Ruben Ayala, Viant | SIC...A Renaissance for the Web: Moving on from Cookies by Ruben Ayala, Viant | SIC...
A Renaissance for the Web: Moving on from Cookies by Ruben Ayala, Viant | SIC...
 
Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter by B...
Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter by B...Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter by B...
Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter by B...
 
How to Bring Social Media In-House and Make it thrive! by Marisa Peacock, The...
How to Bring Social Media In-House and Make it thrive! by Marisa Peacock, The...How to Bring Social Media In-House and Make it thrive! by Marisa Peacock, The...
How to Bring Social Media In-House and Make it thrive! by Marisa Peacock, The...
 
Websites for Humans: Holistic SEO in 2022 by Kavi Kardos, Director of SEO | S...
Websites for Humans: Holistic SEO in 2022 by Kavi Kardos, Director of SEO | S...Websites for Humans: Holistic SEO in 2022 by Kavi Kardos, Director of SEO | S...
Websites for Humans: Holistic SEO in 2022 by Kavi Kardos, Director of SEO | S...
 
Modern Marketing by Ashley Royalty, Add3 | SIC 2022
Modern Marketing by Ashley Royalty, Add3 | SIC 2022Modern Marketing by Ashley Royalty, Add3 | SIC 2022
Modern Marketing by Ashley Royalty, Add3 | SIC 2022
 
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns by Rebe...
 
From AI-Generated Stories to Interactive Volumetric Content by Adam Myhill, U...
From AI-Generated Stories to Interactive Volumetric Content by Adam Myhill, U...From AI-Generated Stories to Interactive Volumetric Content by Adam Myhill, U...
From AI-Generated Stories to Interactive Volumetric Content by Adam Myhill, U...
 
Growing as a Designer: How to Master a Craft in 100 Days | Seattle Interactive
Growing as a Designer: How to Master a Craft in 100 Days | Seattle InteractiveGrowing as a Designer: How to Master a Craft in 100 Days | Seattle Interactive
Growing as a Designer: How to Master a Craft in 100 Days | Seattle Interactive
 
Parker's Big Adventure in the Land of Digital Data | Seattle Interactive 2019
Parker's Big Adventure in the Land of Digital Data | Seattle Interactive 2019Parker's Big Adventure in the Land of Digital Data | Seattle Interactive 2019
Parker's Big Adventure in the Land of Digital Data | Seattle Interactive 2019
 
Future of Content | Seattle Interactive 2019
Future of Content | Seattle Interactive 2019Future of Content | Seattle Interactive 2019
Future of Content | Seattle Interactive 2019
 
The Fetishization of Innovation | Seattle Interactive 2019
The Fetishization of Innovation | Seattle Interactive 2019The Fetishization of Innovation | Seattle Interactive 2019
The Fetishization of Innovation | Seattle Interactive 2019
 
Evil by Design | Seattle Interactive 2019
Evil by Design | Seattle Interactive 2019Evil by Design | Seattle Interactive 2019
Evil by Design | Seattle Interactive 2019
 
Strategic Writing for UX: Choosing Your Words Carefully | Seattle Interactive...
Strategic Writing for UX: Choosing Your Words Carefully | Seattle Interactive...Strategic Writing for UX: Choosing Your Words Carefully | Seattle Interactive...
Strategic Writing for UX: Choosing Your Words Carefully | Seattle Interactive...
 
Ah Damnit! Why Frustration is the Most Important Emotion in UX | Seattle Inte...
Ah Damnit! Why Frustration is the Most Important Emotion in UX | Seattle Inte...Ah Damnit! Why Frustration is the Most Important Emotion in UX | Seattle Inte...
Ah Damnit! Why Frustration is the Most Important Emotion in UX | Seattle Inte...
 
How B2B Marketers use Social Media | Seattle Interactive 2019
How B2B Marketers use Social Media | Seattle Interactive 2019How B2B Marketers use Social Media | Seattle Interactive 2019
How B2B Marketers use Social Media | Seattle Interactive 2019
 
Emotion-based User Testing | Seattle Interactive 2019
Emotion-based User Testing | Seattle Interactive 2019Emotion-based User Testing | Seattle Interactive 2019
Emotion-based User Testing | Seattle Interactive 2019
 

Recently uploaded

Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
FIDO Alliance
 
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
UK Journal
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
panagenda
 

Recently uploaded (20)

Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The InsideCollecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Your enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4jYour enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4j
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
 
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 

The Streaming Wild West: the Cluttered Streaming Space & How to Navigate it | Seattle Interactive 2019