If you are a franchise business owner, you may have already encountered the difficulties that come along with trying to create brand consistency and improved user experience across all of the online marketing for your franchise businesses. Before pushing into your next online advertising campaign, here are 5 tips that will help you land more leads. For more information, contact: Search Influence 935 Gravier St STE 1300 New Orleans LA 70112-1608 (504) 208-3900 http://www.searchinfluence.com/

1. Confidential, Property of Search Influence, LLC © 2016
5 TIPS TO IMPROVE
YOUR FRANCHISE’S
ONLINE DISPLAY
AD CAMPAIGN

2. IT IS DIFFICULT TO CREATE
BRAND CONSISTENCY
ACROSS ALL OF YOUR
FRANCHISE BUSINESSES.

3. FOR BEST
RESULTS,
FOCUS ON:
● Optimizing all websites
● Ensuring all sites and listings
have a consistent NAP
● Creating quality content
throughout site
● Managing reviews and client
testimonials
● Generating leads via online
display ads

4. HERE ARE 5 TIPS
TO SET UP DISPLAY
ADS THAT WORK

5. TIP #1
KEEP IT SIMPLE
FOCUS ON ONLY
ONE SERVICE OR
PRODUCT PER
AD PER TARGET
AUDIENCE

6. @w2scott #LocalU
NOT QUITE SURE WHO IS
YOUR TARGET AUDIENCE?

7. ASK YOURSELF:
“WHO BUYS MY
PRODUCT OR SERVICE?”

8. EXAMPLE:
• Man
• 30 to 49 years old
• Married with children
• Income of $100,000+
• Lives in New Orleans
PICTURE AND DESCRIBE
THAT PERSON

9. EXAMPLE:
• Likes watching college and NFL
football games live or on TV
• Owns an RV
• Interested in camping and fishing
• Very involved with kids’ activities
WHAT MAKES YOUR
CUSTOMER TICK?

10. ON THE AD, BE SURE
TO INCLUDE A CLEAR
CALL TO ACTION.

11. TIP #2
ADS ALL NEED
TO USE THE
COMPANY’S
RECOGNIZABLE
LOOK

12. WHEN DESIGNING
YOUR AD, PLACE
YOUR LOGO AT THE
TOP CENTER FOR
BEST RESULTS.

13. TIP #3 USE
CONTEXTUAL
TARGETING
Employing contextual targeting
allows you to design your
campaign so that your ads will be
placed on sites whose content
relates to what you’re selling.

14. TIP #4 USE REMARKETING TO TURN
LOSERS INTO WINNERS

15. Confidential, Property of Search Influence, LLC © 2016

16. 64%
During a recent remarketing
campaign, we saw a lower cost
per conversion when
compared to display ads only.
We also saw a huge
increase in our conversion
rate compared to display
ads only.
370%

17. TIP #5
TARGET
DESKTOP
AND MOBILE
DEVICES FOR
BEST RESULTS

18. FOR MORE INFORMATION,
READ THE ENTIRE BLOG POST FOUND HERE.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
http://www.searchinfluence.com/