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5 Tips To Improve Your Franchise’s Online Display Ad Campaign

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If you are a franchise business owner, you may have already encountered the difficulties that come along with trying to create brand consistency and improved user experience across all of the online marketing for your franchise businesses. Before pushing into your next online advertising campaign, here are 5 tips that will help you land more leads.

For more information, contact:

Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
http://www.searchinfluence.com/

Published in: Marketing
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5 Tips To Improve Your Franchise’s Online Display Ad Campaign

  1. 1. Confidential, Property of Search Influence, LLC © 2016 5 TIPS TO IMPROVE YOUR FRANCHISE’S ONLINE DISPLAY AD CAMPAIGN
  2. 2. IT IS DIFFICULT TO CREATE BRAND CONSISTENCY ACROSS ALL OF YOUR FRANCHISE BUSINESSES.
  3. 3. FOR BEST RESULTS, FOCUS ON: ● Optimizing all websites ● Ensuring all sites and listings have a consistent NAP ● Creating quality content throughout site ● Managing reviews and client testimonials ● Generating leads via online display ads
  4. 4. HERE ARE 5 TIPS TO SET UP DISPLAY ADS THAT WORK
  5. 5. TIP #1 KEEP IT SIMPLE FOCUS ON ONLY ONE SERVICE OR PRODUCT PER AD PER TARGET AUDIENCE
  6. 6. @w2scott #LocalU NOT QUITE SURE WHO IS YOUR TARGET AUDIENCE?
  7. 7. ASK YOURSELF: “WHO BUYS MY PRODUCT OR SERVICE?”
  8. 8. EXAMPLE: • Man • 30 to 49 years old • Married with children • Income of $100,000+ • Lives in New Orleans PICTURE AND DESCRIBE THAT PERSON
  9. 9. EXAMPLE: • Likes watching college and NFL football games live or on TV • Owns an RV • Interested in camping and fishing • Very involved with kids’ activities WHAT MAKES YOUR CUSTOMER TICK?
  10. 10. ON THE AD, BE SURE TO INCLUDE A CLEAR CALL TO ACTION.
  11. 11. TIP #2 ADS ALL NEED TO USE THE COMPANY’S RECOGNIZABLE LOOK
  12. 12. WHEN DESIGNING YOUR AD, PLACE YOUR LOGO AT THE TOP CENTER FOR BEST RESULTS.
  13. 13. TIP #3 USE CONTEXTUAL TARGETING Employing contextual targeting allows you to design your campaign so that your ads will be placed on sites whose content relates to what you’re selling.
  14. 14. TIP #4 USE REMARKETING TO TURN LOSERS INTO WINNERS
  15. 15. Confidential, Property of Search Influence, LLC © 2016
  16. 16. 64% During a recent remarketing campaign, we saw a lower cost per conversion when compared to display ads only. We also saw a huge increase in our conversion rate compared to display ads only. 370%
  17. 17. TIP #5 TARGET DESKTOP AND MOBILE DEVICES FOR BEST RESULTS
  18. 18. FOR MORE INFORMATION, READ THE ENTIRE BLOG POST FOUND HERE. Search Influence 935 Gravier St STE 1300 New Orleans LA 70112-1608 (504) 208-3900 http://www.searchinfluence.com/

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