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Unconscious bias
A brief introduction
Seán L. Stickle
Chief Communications & Diversity Officer

Physician Assistant Education Association
What is unconscious bias?
* *
“I’m not biased.”
—Everyone
behavior
vs
intention
systematic
irrationality
Unconscious Bias
A bias that we are unaware of, and
which happens outside of our control. It
is a bias that happens automatically and
is triggered by our brain making quick
judgments and assessments of people
and situations, influenced by our
background, cultural environment, and
personal experiences.
Unconscious Bias and Higher Education
Equality Challenge Unit (2013)
Implicit Bias
Refers to the same area, but questions
the level to which these biases are
unconscious especially as we are being
made increasingly aware of them. Once
we know that biases are not always
explicit, we are responsible for them.
Unconscious Bias and Higher Education
Equality Challenge Unit (2013)
“Your heritage is being
vandalized every day by
theft losses of petrified
wood of 14 tons a year,
mostly a small piece at
a time.”
First Rule of Bias Club
Talk About Bias
Second Rule of Bias Club
Prevent Bias
How is unconscious bias
relevant to PA educators?
Making biased decisions
affects the recruitment and
selection of staff and
students, and the ability of
those staff and students to
achieve their full potential.
Unconscious Bias and Higher Education
Equality Challenge Unit (2013)
Double Jeopardy? Gender Bias Against Women of Color in Science
Joan C. Williams, Katherine W. Phillips, Erika V. Hall (2014)
Exercise
Stereotyping
Steve is very shy and withdrawn,
invariably helpful, but with little
interest in people, or in the
world of reality.
A meek and tidy soul, he has a
need for order and structure,
and a passion for detail.
Steve is a…
1. librarian

2. farmer
Janelle is 31 years old, single,
outspoken, and very bright. She
majored in philosophy. As a
student, she was deeply
concerned with issues of
discrimination and social justice,
and also participated in anti-
nuclear demonstrations.
Janelle is a…
1. bank teller

2. bank teller & active in
the feminist movement
Exercise
Stereotyping
woxl
hyqp
kvbi
zbpd
sdty
glvp
xmlt
ztub
fbrm
txzp
bhwp
red
yellow
green
blue
red
blue
yellow
red
yellow
green
blue
red
blue
yellow
Implicit Association Test
What purpose does
unconscious bias serve &
why do we have it?
10,000,000 bits/sec
Retinal nerve
40 bits/sec
Conscious mind
"Neurophysiology of Sensory Systems”

Manfred Zimmermann (1986)
Exercise
Inattentional
Blindness
Exercise
Inattentional
Blindness
Schemas
Implicit and habitual ways
of organizing information
about how we experience
the world.
pareidolia
We do not see things
as they are, we see
them as we are.
—Anaïs Nin (1961)
What kinds of unconscious
bias are there?
System 1: Reflex
fast, automatic, frequent,
emotional, stereotypic,
unconscious
System 2: Reflective
slow, effortful, infrequent,

logical, calculating,
conscious
System 1: Reflex
fast, automatic, frequent,
emotional, stereotypic,
unconscious
System 2: Reflective
slow, effortful, infrequent,

logical, calculating,
conscious
System 1: Reflex
fast, automatic, frequent,
emotional, stereotypic,
unconscious
System 2: Reflective
slow, effortful, infrequent,

logical, calculating,
conscious
heuristic
vs
algorithm
COST
Corner-cutting
Objectivism
Self-protection
Time & Money
Corner-cutting
Mental shortcuts that help
us make quick and
efficient decisions
Objectivism
The implicit belief that our
perceptions, beliefs,
understanding, and
experiences are objectively
true.
Self-protection
We are motivated to feel
good about ourselves and
the groups we belong to
Time & Money
Negative information is
more salient than positive,
and we value things more
that are closer to us
What are the effects of
unconscious bias — both
positive and negative?
Ego Depletion/Decision Fatigue
When judges make repeated rulings,
they show an increased tendency to rule
in favor of the status quo. This tendency
can be overcome by taking a break to
eat a meal.
“Extraneous factors in judicial decisions”
Proceedings of the National Academy of Sciences, 2011
What can I do about
unconscious bias as a
PA faculty member?
behavior
vs
intention
1. Diversify
Engage with “other” people
& find positive role models
2. Slow down
You move too fast
The reflex brain stereotypes,
even in people who consider

non-discrimination as one of
their main values and who
sincerely and consciously
practice this belief.
BrainChains, Theo Compernolle (2014)
In designing bias-countering
processes and practices,
encourage those that place a
premium on cognitive effort over
intuition or gut instinct.
“Beyond Bias,” Strategy+Business

Heidi Grant Halvorson & David Rock (2015)
Individual cognitive effort is not
enough. You have to cultivate an
organization-wide culture in
which people continually remind
one another that the brain’s
default setting is egocentric.
“Beyond Bias,” Strategy+Business

Heidi Grant Halvorson & David Rock (2015)
Interviewing
1. Write down your initial impressions
2. Reorient your attitudes based on
impressions
3. Write down your closing impressions
4. Confer with others
3. Poka yoke ( )
Make the right thing easy
Make the wrong thing hard
Unconscious Bias
A brief introduction
Seán L. Stickle
Chief Communications & Diversity Officer

Physician Assistant Education Association
Unconscious Bias
A brief introduction
Seán L. Stickle
Chief Communications & Diversity Officer

Physician Assistant Education Association

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Unconscious Bias: A Brief Introduction