2. Recap
98% occupancy or 11 out of 384 vacancies
3 leads in 4 days from ForRent.com vs. 40 from
Rent.com
Not a big fan of apartmentratings.com
Competing with newer sister properties with –
albeit smaller - newer, higher end amenities (i.e.
granite)
Resident profile – 40/60 Seniors/Families

3. Quantcast.com
Third-party audience measurement tool

6. Lead Surge in Concord, NH
• Average leads per month per property – 35
• Average cost per lead - $15.84

8. Internet and Mobile Listing

9. Partnership with Trulia

10. HD Floor Plans

11. HD Room Planner

12. Stand Out Amongst the Rest with AdCreator
Apartment Guide, ApartmentGuide.com and Rentals.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10.
CRAIGSLIST is a registered trademark of craigslist, inc. No endorsement, sponsorship or affiliation between CRAIGSLIST and PRIMEDIA is claimed or implied.
• Provided free with purchase of
a Rentals upgrade
• Enables you to easily post your
Rentals listing on Craigslist and
other classified sites
• Detailed instructions are
provided on how to post a full
color listing on Craigslist in just a
few easy steps
• Up to 10 floor plans are
displayed
• First 5 photos are displayed
• Automatic email reminders are
sent to you when it is time to
repost your ad
Most Craigslist listings look like this…
Your AdCreator
listing will look
like this!

13. Dynamic Lead Form / Category Listing

14. HD Photos

15. Reputation Monitor
Reviews, Mentions & Listings
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Reviews
• Online consumer
evaluations of property
• Reviews have a rating
of 1 to 5
Mentions
• Comment or post in a
blog, forum, or social
media site that
references a
business
Listings
• Online business profiles
found on search engines,
local search sites, and
directories

16. PhotoPlus Overview
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
• New photo treatment to draw consumers’
attention - highlighted outline around
photo
• Photos automatically scroll when user
hovers over previous and next arrows
• New, enhanced Apartment Guide branded
photo gallery view
• Check Availability button added to the
photo gallery view

17. HD Video

18. 3D Floor Plan

19. Sophisticated Reporting

20. Certified Resident Reviews