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Ri404 keynote presentation 2014

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MR GRI 404

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Ri404 keynote presentation 2014

  1. 1. GRI 404: Technology Matthew Rathbun, Broker ABR, ABRM, AHWD, CDPE, CRB, CRS, e-PRO, GREEN, GRI, SFR, SRS
  2. 2. How We’ll Roll Today Breaks about every 1.5 hours | Lunch is 12-1 Yes, there is an Exam - Yes, you’ll be prepared You cannot miss more than 15 minutes of class Page Numbers in Top Right Hand Corner of Slide Please silence phones If you must take a call, take it outside
  3. 3. MatthewRathbun Broker Husband and Father Thinks He’s funnier than he is... Over 10 years in RE Always strives to be better www.TheAgentTrainer.com
  4. 4. Who Are You? ! Where Are You From? ! Is This Your First or Last GRI Class? ! What Do YOU Want To Learn Today?
  5. 5. TheAgentTrainer.com/GRI Four Pillars 2010-2011©
  6. 6. Don’t Be A Squirrel!
  7. 7. I Want My Jet-Pack!
  8. 8. YouTube Moment: Think Differently
  9. 9. 9
  10. 10. The Culture Act I
  11. 11. 96%of homebuyers use the internet as part of the search process 49%of homebuyers found the home they bought online 76% searched on mobile device 76% drove by home they found online as the 46% first step online inquires actually buy
  12. 12. 51weeks from first online inquiry until becoming serious about looking for a home 12weeks of active searching online before buying 3weeks of active searching before contacting agent
  13. 13. 90% of buyers use a REALTOR®
  14. 14. Generations - Traditional's 1925-1945 • Silent Generation ! • Owner an average of 3 homes ! • Worked hard and expect the same ! • Difficult to get loyalty Page 6 and 7
  15. 15. Generations - Baby Boomers 1946-1964 ! • Known as the “Me” Generation ! • Believe in “Live to work” ! • Optimistic Page 6 and 7
  16. 16. Generations - Gen “X” 1965-1976 ! • Latch-Key Kids ! • “Time is of the essence” ! • Fiercely Independent Page 6 and 7
  17. 17. Generations - Gen “Y” 1977-1994 ! • 39% are First Time Homebuyers ! • Don’t believe in paying their dues at work ! • Techno-fused! ! • Instant Gratification Page 6 and 7
  18. 18. Duties to Clients and Customers Standards of Practice 1-2 “The duties imposed by the code of ethics encompass all real estate related activities and transactions whether conducted in person electronically or through any other means”
  19. 19. Demographic & Market Information
  20. 20. Computers Act II
  21. 21. LaptopEssentials 14-Inch TFT Color Screen WiFi and Bluetooth Receiver (built in) 95% full size spill proof keyboard Good speakers Dell Discount Available for REALTORS® via REALTOR®-Benefits Page 10 Leasing versus Buying?
  22. 22. Docking Station
  23. 23. Mobile Devices Act III
  24. 24. YouTube Moment: A Vision For The Future
  25. 25. Microsoft’s Vision of the Future
  26. 26. 68% of Real Estate Buyers search From A mobile Device before speaking to an Agent
  27. 27. 30 What Do I Need A SmartPhone For? • Phone Calls • Texting • Voicemail • Calendar • Internet Access • Task Lists • Real Estate Apps • Search MLS
  28. 28. Page 15 Bluetooth
  29. 29. Wireless MiFi Personal Wireless Network (Range of about 2 feet, not 300) Cellular Wireless Cards can be broadband and do have a monthly fee.
  30. 30. Mobile
  31. 31. 1Password App - $9.99 Service - $49.99
  32. 32. CamScanner
  33. 33. DocUSign
  34. 34. DocUSign Ink
  35. 35. Dropbox
  36. 36. Evernote
  37. 37. HomeSnap
  38. 38. iScape
  39. 39. MortgageCalcPro
  40. 40. Open House Pro
  41. 41. Postagram
  42. 42. Sitegeist
  43. 43. SitOrSquat
  44. 44. TimeRange
  45. 45. uEligibility - USDA
  46. 46. MRIS CloseIt App
  47. 47. Refresh.io
  48. 48. Battery Doctor
  49. 49. MRIS Homes
  50. 50. Crime Map
  51. 51. uStream
  52. 52. 72 Layars
  53. 53. Mobile Payments • Escrow • Rent • Credit Check • Home Inspections
  54. 54. Google Voice
  55. 55. Photography Act IV
  56. 56. PhotoExamples
  57. 57. BetterExamples
  58. 58. TextText Text
  59. 59. TextText Text
  60. 60. TextText Text
  61. 61. TextText Text
  62. 62. Camera Features Megapixels • More megapixels equals more detail Zoom Lens • 10-16x w/ digital enhancement • 28mm or as close as possible • Compare optical zoom • Ignore digital zoom Size, ease-of-use, and price Page 16
  63. 63. Camera Features Memory/Storage • Same card as your phone or PDA Image stabilization • Ensures sharp pictures if you’ve got a shaky hand • Or when using the zoom for close-ups Better software • Image editing • Archiving • Stitching to create panoramic images
  64. 64. Digital Single-Lens Reflex • Interchangeable Lens • HD Photos • Countless Settings • HD Video • Phase Detection Auto-Focus • Speed • Flexible
  65. 65. HDR Listing Photos (High Dynamic Range) 80
  66. 66. Google.com/Picasa
  67. 67. Virtual Staging
  68. 68. 87 DigitalHouse
  69. 69. Seller’s Home Surveillance 90
  70. 70. email Act V
  71. 71. E-mail Etiquette • Get to the point • Business writing • Punctuation • Abbreviations • Easy on the formatting • Spam Page 19
  72. 72. NAR Opinion of CAN SPAM E-mail is to be used for • Responses to Inquires • Contact clients and firms involved in a transaction • Remain in contact with former client • Promote property listings Page 19
  73. 73. Required Disclosures ComLpanoy Name Company Logo
  74. 74. Benefits of eNewsletters • Clickable Links • Photos • Graphics • E-mail Merge
  75. 75. • Be consistent eNewsletter ! • Monthly is good • Permission based only – Always ask permission before you start sending the E-mail • Lack of experience does not require you to
  76. 76. MailChimp.com
  77. 77. 93
  78. 78. 94
  79. 79. CRM Client Management Client Management System Systems (CRM) Act VI
  80. 80. Transaction Management Contact Management should be one of the first items of software a REALTOR® possesses. A good Contact Management System can ØMaintain records for the past buyers and sellers ØStore data for target markets ØLight Word Processing Ø…or all of the above J Page 21
  81. 81. Microsoft Outlook
  82. 82. Top Producer
  83. 83. SharperAgent.com
  84. 84. MyRealEstateTools.com
  85. 85. LowesRealtorBenefits.com
  86. 86. Internet Fundamentals Act VII
  87. 87. The Internet Is Not Owned by Anyone, It’s Shared By All
  88. 88. Marketing on the Web Offline Marketing Search Engine Marketing Related Sites Yard Signs Flyers Print Ads Direct Ads Promotional Items Events Listing Aggregators Directories Site Advertising 3rd party Lead Generation Organic Results Paid Results Page 26
  89. 89. Marketing Lifestyle
  90. 90. YouTube Moment: Swagger Wagon
  91. 91. This? Property Description Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale. ...or That? Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.
  92. 92. Search Stats 2013 MRIS MLS Item Searched Times Per Day Schools 100,203 Rooms 10,687 Amenities 13,083 Appliances 14,306 Transportation 18,850 Exterior Features 20,247 Community Rules 29,828 Square Footage / Living Area 38,052 Cooling Systems 38,052 Current Financing 46,326 Basement Type 49,488 Parking 55,241 Property Condition 64,298
  93. 93. Core Elements of SEO Title: Brief Title (like a book) example -­‐ “John Smith Real Estate” ! Meta Descrip3on: (about 150 characters) Describes the page using a readable paragraph ! Meta Tags: (fewer are beJer) Just a few keywords related to the content on the page [not very purposeful anymore] Title URL DescripOon
  94. 94. 1
  95. 95. 95% …won’t leave the first page
  96. 96. Pay-Per-Click Advertising • Marketers accountable for delivering an actual return on advertising dollars • Brokers purchase key words **Reciprocal Links Are Dead (for now) Page 26 & 27
  97. 97. Google.com/addurl
  98. 98. 1 Google SEO Starter Guide http://goo.gl/ji7N 116
  99. 99. •Aggregator provides leads back to broker via link to broker’s listing •Online classifieds provide agents with opportunity to expand their marketing reach to more prospective buyers Page 28
  100. 100. Characteristics of Good Websites MUST-have features of websites •Current listing information •Pictures of listings •Easy navigation •Links to other data •Information about community and buying process Page 29
  101. 101. Financial calculators are not the same as financial software
  102. 102. Cloud Computing Act VIII
  103. 103. .com
  104. 104. Office 365
  105. 105. Carbonite.com
  106. 106. CloudCMA
  107. 107. ZipForms
  108. 108. join.me
  109. 109. Trello
  110. 110. ClosingTi .me
  111. 111. DoorSteps
  112. 112. Regulatory Review ACT VIX
  113. 113. Virginia - Defining Technology Virginia Code 18VAC135-20-190 ! “Advertising” means all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication to consumers for any purpose related to licensed real estate activity. Disclosures Required: 1. Firm’s name, city and state of office 2. Licensee’s Name ! 3. License Status ! 4. Jurisdiction(s) Licensed
  114. 114. • Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails. ! • Brokerage Name and address must appear on all webpages in the first viewable section. ! • Both must disclose all the locations in which they hold a license. ! • Actual status of listings must be show 18VAC135-20-190
  115. 115. Virginia - Defining Technology ! § All On-line Listings must be kept current and consistent as follows: ! § Ads must be consistent with Property Descriptions and ACTUAL Status ! § Reasonable effort must be made in a written, timely manner for third parties to update listing information. ! § All listing information shall indicate in a readily visible manner the date that the listing information shown was last updated.
  116. 116. Virginia - Defining Technology ! Section D – Prohibited Activities !I mplying that the property listed is for sale by the owner or unlicensed person ! Failing to include a notice in all advertising that the owner is a real estate licensee has interest in a particular property ( as in financial or owner interest ) ! Fail to include firm’s licensed name on any sign displayed outside any place of business ! Failure to get written consent of the seller prior to advertising any specific identifiable property ! Property not listed by the party making the advertisement
  117. 117. General Legal Considerations ‣ DefamaOon ‣ Unlicensed PracOce of Law ‣ Breach of ConfidenOality of Clients ‣ Copyright ViolaOons ‣ Untrue Statements ‣ Trademark ConsideraOons ‣ Necessity for Required Disclosures
  118. 118. 130 Anti-Trust • Commission Discussions ! • Anti-Competitive Agreements ! • “Raising the Bar” Conversations
  119. 119. 131 Agent Identity Watch ➡Centralized Showing and Lockbox ➡Agent Impersonations Online ➡Access of Client Databases ➡Shared Lockbox Access ➡Shared MLS Entry ➡Computer Threats ➡(By and Against Agents)
  120. 120. Trulia Voice – (Bad) Legal Advice
  121. 121. Code of Ethics Application ➡Standard of Practice 1-2: Applies Code articles to the internet ➡Standard of Practice 1-9: Confidentiality ➡Article 10: Fair Housing ➡Article 12: Honesty in Marketing (Similar to VAC) ➡Article 13: Prohibition from giving Legal Advice ➡Article 15: Reckless Statements about other REALTORS®
  122. 122. Page 17
  123. 123. Act X Page 36 Social Media
  124. 124. 137 Marke3ng is a Conversa3on
  125. 125. Social media is people talking with other people on the internet! Page 32
  126. 126. 139
  127. 127. 140 John Smith, REALTOR® ME!
  128. 128. 141
  129. 129. Where is Dave Carroll Now? $3,500 guitar suffered $1,500 in damages because of the ground crew’s mishandling According to the Times of London, "...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars." Launches www.Gripevine.com in February 2012
  130. 130. 143
  131. 131. 144
  132. 132. 148 • Click to edit Master text styles
  133. 133. 149 Google.com/Alerts
  134. 134. 150 93% of Social Media Users Believe A Company Should Have a Presence in Social Media. Cone, Business in Social Media Study, September 2008
  135. 135. Page 90-91 Blogging
  136. 136. Page 104
  137. 137. Page 104
  138. 138. 168 Create A Community Connection
  139. 139. EasyEmerge.com
  140. 140. Blogging Act XI
  141. 141. STteollrinyg160
  142. 142. 161 Architecture Of The Blog
  143. 143. Acceptable Use Policy Confidentiality Statement Copyrights
  144. 144. Online Open Houses
  145. 145. www.TheAgentTrainer.com/24HourOpenHouse
  146. 146. Act XII Page 36 Video
  147. 147. 165
  148. 148. 168
  149. 149. YouTube Moment: Jenn and The Dog
  150. 150. YouTube Moment: Listing Video
  151. 151. Videolicious.com
  152. 152. Let’s Make a Movie | The Tools www.Camtasia.com
  153. 153. Let’s Make a Movie | The Tools www.Picasa.com
  154. 154. Let’s Make a Movie | The Tools Windows Movie Maker explore.live.com/windows-live-movie-maker
  155. 155. Let’s Interview Online
  156. 156. Skype
  157. 157. Tech-Fatigue
  158. 158. Share one new idea from today’s experience
  159. 159. www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1

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