This document summarizes a live workshop on harnessing the power of Craigslist for real estate agents. It outlines the agenda, which includes understanding challenges for consumers and agents today, a live demonstration of creating Craigslist ads, determining return on investment, and a question and answer session. The presentation is given by experts from Market Leader, a real estate marketing company. It teaches agents how to effectively generate leads from Craigslist through best practices for writing headlines, ad copy, and tracking results to improve performance.

1. Harness the power of Craigslist
Live workshop Pt. 1
Featuring:
Kerm Foltz –Market Leader
Jack Markham - Director of Online Strategy

2. Welcome
Today’s Agenda
– Understand:
– Challenges today’s real estate consumer faces
– Why agents face certain challenges
– Craigslist: what works and what doesn’t work
– Live demonstration:
– Creating ads to generate buyer and seller leads
– Imageshack.us
– Real-time HTML editor
– Determining ROI with Craigslist
– Website analytics
– Craigslistadtracker.com
– Open Forum of Q & A w/ best practices
– PDF: Craigslist Cheat Sheet and 50 plus ads
– Webinar Recording
– SPECIAL OFFER BONUS:
– PDF: Craigslist Cheat Sheet and 50 plus ads
– Webinar Recording

3. Who is Market Leader?
• Founded in 1999 by a 2nd generation real estate
agent
• 12 years’ experience delivering proven marketing
solutions to real estate professionals
• Leading marketing partner to the real estate
industry
• Preferred marketing partner for many different
brokerages
• Acquired Sharper Agent & RealEstate.com
• Over 100,000 Agents and Brokers using our
product

4. Today’s Online Consumer
Information consumers gather online
• Pictures and details about homes on the market
• Specific school information
• Neighborhood info and demographics
• Specific market conditions
• Short sale/foreclosure benefits and traps
• How to successfully purchase a home
• What is my current home worth?

5. Online Consumer Challenges
• Choices
• Overwhelmed
• Lack of response from agents
• Finding a reliable, trustworthy agent
• Navigating short sales and foreclosures

6. Challenges of Today’s Agents
Building, growing and managing a successful real estate business
• Generating leads
• Engaging leads Generate
leads
• Winning business
• Having fun
Continue Engage
relationship leads
Convert
leads

7. Impact on Your Business
Agent impact
• Produce less than capacity
• Frustrated
• Spin their wheels
• Becoming a part time agent
• Leave the industry

8. Past Experiences

9. Tools You Will Need to Succeed
• Lead Capture Website
– How you capture the buyers
• Craigslist.org Account (Free)
– How you find the buyers
• Craigslistadtracker.com (Free)
– How you test your ad’s effectiveness
• Image Shack (Free)
– How you insert pictures with hyperlinks
• HTML Editor (Free)
– Allows you to edit the HTML code for images
• Connected CRM with lead report
– How you measure leads generated

10. Craigslist Ad Tracker

11. ImageShack

12. HTML Editor

13. Being Found

14. Craigslist Misconceptions
Consumers will call me off my Ad
Craigslist leads are bad leads
Craigslist leads are only looking for bargains and cheap homes
I can’t stand out on Craigslist –too much competition
Craigslist takes too much time every day

15. 5 Website Must Have’s –to make it profitable
Effective Websites
• Consumer satisfaction
• IDX
• Lead capture tool
• Updated, accurate
community
information
• Integration with CRM

16. Keys to Capturing Leads via Craigslist
An Attention Grabbing Headline
Link to take visitors directly to the Property
Lead Capture Website
IDX Feed to Your MLS
Post your listings during peak hours
Wait 48 hours before reposting or removing

17. Craigslist: What is an Ad Headline and Body?
AD
HEADLINE
AD BODY
AD HEADLINE

18. Writing Effective Craigslist Headlines
• Headline Do’s:
– Desirable Area
– Great deal
– Appeal to fear of loss or greed
• Headline Don’ts:
– Remove disqualifiers
• Price
• beds/baths

19. Examples of Craigslist Headlines
38 Visitors;
5 Leads
57 Visitors;
4 Leads
63 Visitors;
6 Leads
166 Visitors;
11 Leads

20. Writing Effective Craigslist Ad Body
• Body Do’s:
– Short sentences (2-3 max)
– Include call to action
– Always link to a listing
results page!
• Body Don’ts:
– Don’t put in disqualifiers
– Don’t worry! Play with it!
– Don’t write a novel

21. Examples of Craigslist Ads
10Leads
6
5 Leads
7

22. Sample Buyer Headlines
 Bank is losing their shorts on this one!
 Your First Home Finally!
 Renters –Stop Paying for Someone Else’s Mortgage
 Three easy-to-fix fixers in YOUR CITY
 Free list of under priced homes
 4 bedroom/2 ½ bath in YOUR CITY
 Your City’s five best priced homes
 Searching for homes just got easier
 11 homes with seller financing
 Which Schools are best for your family?
 Fresh on the Market! Be the First!

23. Sample Seller Headlines
 Agent offers for Sale by Owner service
 Free loan modification kit
 Free online home values
 Want to know how much your home is worth?
 Owe more than your home is worth?
 Foreclosure help –for free
 Which Schools are best for your family?
 Need to sell your house ASAP
 Want TOP $$ for your house?
 13 Things that you need to know before buyers see your
home
 Want to know what your Bellevue home would sell for?

24. Steps to Craigslist Success
1. Login to your Craigslist.org account
2. Create your post
3. Create your link
– From your website listings results page
– Craigslistadtracker.com
– Imageshack.us
– http://htmledit.squarefree.com
4. Track results within your integrated CRM
5. Repeat

25. Exclusive Geographic Territories

26. Standout Online
VS
Unique & Successful Another Face in Crowd?

27. Benefits of a Market Leader Subscription
• Effective Craigslist lead generation strategy
• Guaranteed leads registering directly on your site
• Leverage JustListed or HouseValues to build your personal brand
• Integrated Contact Management with Prospect Insight
• A Marketing Center keeps you in front of your prospects
• Win with Real Estate Educational Resources
CRM Marketing Center

28. Lead Generation Strategies –Market Leader Pro
Print marketing Integrated
Craigslist Integrated
Search Widget Integrated
Other websites Integrated
Leads Direct Guaranteed packs 20/30/40
HouseValues Exclusive by zip
JustListed Exclusive by area

29. Craigslist Part 2: Ensuring Every Conversation is Servicing
Part 2: Thursday, October 25th at 9 am
Announce winner of $200 AMEX gift card
Providing immediate value in your first contact with a lead
Servicing not selling on every contact
Eliminate sending leads to your competition without even knowing it
Leveraging insight to provide relevant content
Determine ROI on all marketing opportunities

30. What Are Next Steps?
Agents: 1-888-820-4778
What do I do next...
– Call 888-820-4778
• Set up Market Leader Pro system to generate Craigslist leads
– Sign up for free Craigslist account
– Sign up for free Craigslist Adtracker account
– Sign up for free imageshack account
– Choose your areas for guaranteed leads –FREE through 2012
– Sign up for part 2: Craigslist lead engagement
Call today and receive:
– Free: Recording of today’s webinar
– Free: Craigslist Cheat Sheet PDF
– Free: 50+ Craigslist Ads PDF
– FREE leads directly to you: FREE through 2012
Market Leader Customers say:
 I have been working in real estate sales since 2005 and Market Leader takes all of the tools necessary
and creates a one stop shop for everything needed to run my real estate business successfully.
 Almost 10 years as a Realtor and the best years have been using Market Leader!
 For every $1 that I spend with Market Leader my return on investment is $10.
 I have had 1850 leads register directly on my site since May 1st
 With Market Leader, I am now a top agent ……thank you.
Call 1-888-820-4778