Home Staging in Jacksonville, FL


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At Southern Comfort Redesign & Home Staging we strive to showcase the best features of your home. Achieving that goal vastly improves the likelihood of appealing to many more potential home buyers. History also shows conclusively that offers you receive will be at the high end of comparable homes in your area.

Our motto is "drab to fab staging overnight." Our goal is to maximize the marketability of your property by creating irresistible curb appeal coupled with a model home look inside so buyers fall in love the minute they pull up to the curb and walk in the front door.

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Home Staging in Jacksonville, FL

  1. 1. Sandra Millis Founder, Southern Comfort Redesign & Home Staging Certified, licensed & insured home stager serving greater Jacksonville area since 2006 Services include home staging, redesign, floral design, color consultation and move management President of the Real Estate Staging Association (Jacksonville Chapter) Co-presenter at UNF Continuing Education “Home Staging and Home Styling”
  2. 2. Welcome This presentation is about YOU and making it easier to sell your properties faster and for more money.
  3. 3. The definition of home staging “It is simply enhancing a propertys appeal and marketability by transforming it into a welcoming, attractive product that will appeal to the greatest number of potential buyers.” Home Staging is an investment that will add value to your property and help you sell it more quickly.
  4. 4. Why Stage? Buyers view staged listings as "well- maintained". Buyers agents recognize that professionally staged listings are "move-in" ready and are more inclined to show staged properties. Photos of professionally staged listings look better in print and web media. Professionally staged listings "stand-out" in prospective buyers minds.
  5. 5. Why Stage? Professionally staged properties will show better and sell faster when compared with houses that have not been staged. From the date of listing until the day of closing, home staging shortens this time frame, even in a slow real estate market. Home buyers decide if they are attracted to a house within the first 10 seconds.
  6. 6. Why Stage? Experts agree, home buying is an emotional decision so you want to visually engage the buyer immediately so they imagine themselves living there.
  7. 7. National Statistics on Home Staging The home sells in half the time. The selling price can be 6 to 10% more. Agents are 50% more likely to show a staged home to his or her client. According to NAR – Homes sold after 4 weeks on market typically sold for 6% less
  8. 8. Real Estate Staging AssociationStatistics RESA’s study includes 87 vacant home (not staged) previously on the market an average of 277 days unsold. Those homeowners had their properties staged. Those same homes sold in 63 days on average after staging. This is 78% less time on the market.
  9. 9. Four Phases of staging afterde-cluttering: Furniture Placement Streamline/Neutralize Color Choosing and Hanging Art Accessory Placement
  10. 10. Empty House Staging Before & After
  11. 11. Empty House Staging Before & After
  12. 12. Empty House Staging Before & After
  13. 13. Staging Before & After
  14. 14. Staging Before & After
  15. 15. Staging Before & After
  16. 16. Staging Before & After
  17. 17. Staging Before & After
  18. 18. Staging Secrets  Use Febreze in closets before each showing.  Put cedar blocks in all closets.  Get rid of medicine smells in bathrooms.  Citrus scents cover pet smells; vanilla scents make them worse.  Silks Alive revives silk plants.  Magic Eraser works on scuffs on walls.  Bath Stone for mineral and hard water buildup,
  19. 19. Staging Secrets  Design Master works to camouflage a brown spot on the lawn for an important open house.  Windex Outdoors attached to a hose will wash windows in minutes.  Magic Eraser now has a shower door product.  Water and hair-dryer restore memory to carpet.
  20. 20. When and How to Update Carpet Styles for Staging: Frieze Best Choices for Countertops: Ubatuba, Venetian Gold Formula for Cost of Updating: 1% of the cost of the home per year to keep it updated Curb Appeal Advice: Cut back foliage long before listing.