22. How consumers are responding
• Monthly user growth is running at 50% with
downloads up at 70% on September
• On average, each registered user has downloaded at
least (8) items from the store.
• Redownload now available & Search is much
improved.
• Top 10 Ovi Store Markets by performance in
alphabetic order: Egypt, Germany, India, Indonesia,
Italy, Spain, Saudi Arabia, Thailand, Russia & UK
• In almost all of the top 10 Ovi Store countries, 5800
XpressMusic & N97 are nos 1 and 2 devices
• More than 5500 content items for our most popular
devices – not the comprehensive number of total
apps
• Shazam, the music identification was being
downloaded in 123 countries shortly after launch
23. Games
The games category
includes well-known titles &
franchises for both casual
and hard-core gamers
Publishers include Electronic
Arts, Gameloft, Glu, THQ,
Digital Chocolate, Eyesight,
Capcom and Konami
25. News and business
Business, technology, sports, Our business applications
and weather applications lets cover everything from a
people keep up to date with the simple calculator to a full
latest news & info Career Manager
26. Apps that are fun and useful, from big brands to
no brands…
• A common theme passing
through the new ecosystem of
apps is that they should be fun
and useful
• Whether you are big or small
just make sure you are relevant
and engaging
• No longer just the domain of big
brands, everybody can join in
and be heard
• Categories include social location
communications and social
networking, games, business and
productivity and just for fun
27. FACEBOOK BIRTHDAY
WHAT IS IT?
Taking a feed from Facebook, this
app will send you reminder to your
mobile two days before friend’s
birthdays, as well as sending out
customised Nokia birthday cards.
WHY IT’S GOOD
Easy to set up, this will become a
life-saving, fun way to keep in touch
with your friends
28. PETS LIKE YOU
WHAT IS IT?
Isn’t it freaky how people end up
looking like their pets? What animal
do you look like? Take a photo of
you, your mates, your mum and
upload to the app. Be scared silly
when your picture becomes a goat,
a kitten, even a panda. You’ll get a
Pets Like You portrait to keep.
WHY IT’S GOOD
Hilarious and highly viral – will be
shared and loved by many.
30. NEWTON’S CRADLE
WHAT IS IT?
Classic executive toy on your
mobile. Swing the ball bearings and
watch the transfer of momentum
and energy from one end to the
other
WHY IT’S GOOD
As mesmerising as the original!
Gives the user social currency to
share with friends and impress
mates.
32. Context will drive this market
Context will increase relevancy,
filtering content and services to the
personal needs of consumers.
Context will connect the online and
the real world, bringing the web to
every person and place in town.
Shared context will connect people
in new and better ways, creating
new reasons to connect and
communicate.
Company Confidential
37. Investing in the future
Only a few companies will be able to
deliver a compelling context platform
and make the necessary investments to
build and run with global scale.
Nokia has made the investments to
build the most compelling contextual
platform for the ecosystem to leverage
and shape the future of the mobile
service industry together.
38. How we can help..
• Commercial leverage of the Forum Nokia organisation
• Market intelligence (e.g. which devices to concentrate on)
• Strip away barriers to development and publishing
• Unlock funding opportunities (OSPF)
and Calling All Innovators
• Help promote applications and content
• A communication channel and a
sounding board
• Continuous dialogue
39. Forum Nokia proudly presents:
Calling All
Innovators UK
24 September 2009
Company Confidential
40. What is it?
• A developer competition that challenges developers to create applications and
content that are
• Locally relevant for consumers living in the UK.
• On their way to, or could be made available in Ovi Store.
• Developers can submit applications in these categories:
Social location
Business and productivity
Communications and social networking
Games
Just for fun
• For anyone with some coding skills and an understanding of what the
consumers in the UK want to have in their Nokia devices.
Company Confidential
41. Why should I enter?
• The winners will receive cash and other valuable prizes
as well as publicity.
Grand Prize
• 20,000 GBP in cash.
• Paid travel and a ticket to a Nokia developer event in the
spring 2010.
• Nokia’s sponsorship to become an Ovi Store publisher to
get the winning application to Ovi Store.
• One-year membership in Forum Nokia Launchpad.
Other prizes
• 2,500 GBP in cash.
• Nokia’s sponsorship to become an Ovi Store publisher to
get the winning application to Ovi Store. Daily News from Thailand, with a
• One-year membership in Forum Nokia Launchpad. readership of 1,980,000, featured the
Calling All Innovators 2009 winners.
• In addition, the winning applications in all categories
will be reviewed by Nokia for possible preload on
future Nokia devices.
Company Confidential
42. How do I enter?
1. Go to www.callingallinnovators.com/uk.
2. Decide which category best fits your skills and interests.
3. Get the needed tools, documentation, and other support from
www.forum.nokia.com.
4. Create an application, a piece of content, or a widget that works on Nokia
mobile devices and is relevant to consumers based in the UK.
5. Submit your best work to the contest at www.callingallinnovators.com/uk
before the deadline at midnight (GMT) on 30 November 2009.
Company Confidential
43. What are you waiting for?
Get started now!
www.callingallinnovators.com/uk
Company Confidential